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Stephane MADOEUF

Affiliate Professor

Centre Entrepreneuriat et innovation

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Stéphane is a graduate of HEC PARIS and holds an MBA in Marketing from the University of Abertay.

He taught at the Ecole Polytechnique de Lausanne and the University of Applied Sciences Western Switzerland (HES-SO), before joining HEC Paris in 2013 as Affiliate Professor and Scientific Director of the Digital Major. He also directs the ART and Business Academy, the HEC/Ecole de Guerre initiative and is the founder of the HEC / Ecole 42 Startup Launchpad. He teaches strategy, marketing, branding, personal brnading, innovation, sales, e-commerce and speaks on the themes of transformation and digital entrepreneurship. In 2016 he was awarded the Bruno Roux de Bézieux prize for the HEC Paris educational initiative.

He has 25 years of experience, 20 of which in the field of management and digital. First as Account Manager at Oracle France, then as Sales and Marketing Director for the African continent, within Oracle EMEA in Geneva. He has worked in France and abroad, for SMEs and startups in marketing/communication and strategy and regularly speaks to startups and large groups on personal branding, the art of the pitch, acquisition strategies, omnichannel and digital strategies. He is a member of the supervisory board of ZODIO (Adeo group) and is a shareholder and advisor to various startups.


  • Specialized Master CGE, Business Administration, Management, HEC Paris - France
  • Master of Business Administration, Business Administration, Marketing, University of Dundee - United Kingdom

Academic appointments

Academic Responsibilities at HEC

  • 2013- Affiliate Professor HEC Paris

Awards & honors

  • 2016 Prix Bruno Roux de Bezieux pour lInitiative Pedagogique