Articles | HEC Paris

Updated on:

November 26th, 2021

Do CEOs Matter for CSR Initiatives?

A new large-scale study links CEO influence to a 30% difference in firms’ performances in the areas of social responsibility. Interview with Georg...

By Georg Wernicke

Marketing

Updated on:

November 15th, 2021

The Role of Marketing in Climate Change: Carbon Footprinting and Pricing

The potential impact of climate change raises concerns with consumers and governments throughout the world. Dealing with these climate concerns is key to...

By Daniel Halbheer

Diversity & Inclusion

Updated on:

November 04th, 2021

Why Anti-Discrimination Laws Are Not Enough to Ensure Inclusiveness

The EU has a comprehensive legal framework to combat discrimination. But where exactly does the letter of the law lie and how can corporations make their...

By Matteo M. Winkler

Energy

Updated on:

November 03rd, 2021

Renewable energies in Europe: A priori beliefs and institutional pressure hinder investments

Even though renewable energies are increasingly considered the energy sources of the future and continue to receive significant public support, their...

By Andrea Masini

Strategy

Updated on:

October 25th, 2021

How Activists Shape Business and Corporate Strategy

As far removed as they seem to be from executive boardrooms, civil rights campaigners and environmental activists influence corporate strategy. By...

By Panikos Georgallis

How activists shape business and corporate strategy

Operations Management

Updated on:

October 22nd, 2021

8 minutes

How Can We Force Companies To Keep Our Data Safe?

With online shopping, loyalty programs, smart devices and many other aspects of business and daily lives, companies collect vast amounts of our personal...

By Ruslan Momot

Operations Management

Updated on:

October 22nd, 2021

Managing Service Expectations to Retain Customers

In the service sector, customer loyalty is crucial in maintaining a healthy bottom line and recouping acquisition costs. Research on the decisions behind...

By Sam Aflaki

Managing service expectations to retain customers

Marketing

Updated on:

October 14th, 2021

The Smartphone: Not the Behemoth Feared by Business and Researchers

“How bad is the mere presence of a phone?” That's the title of the research paper co-authored by Claire Linares and Anne Laure Sellier and published by...

By Claire Linares, Anne Laure Sellier

Finance

Updated on:

October 13th, 2021

Why Student Debt Relief May Fall Short of Its Good Intentions

As the U.S. staggers beneath the weight of its education debt – a crushing $1.6 trillion in 2020 – there are increasing calls for loan forgiveness. But...

By Sylvain Catherine

Energy

Updated on:

October 11th, 2021

Growth in Renewables: Not All Down to Policy

Governments have developed a wide range of initiatives and policies to support renewable energy generation as a key element of a low carbon future. At...

By Andrea Masini, Sam Aflaki

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