List of Knowledge Articles

September 07th, 2023

Innovating for Added Value in the Global Economy: Snapshots from Four Moroccan Industries

The world we live in is profoundly different to the one we knew four years ago. Disruption to long-established patterns reveal opportunities for...

By Bertrand Quélin, Abdelmonim Amachraa

Artificial Intelligence

August 29th, 2023

How AI Can Help Figure Out When Hospital Patients Need Intensive Care

When hospital patients unexpectedly take a turn for the worse and must be transferred to the intensive care unit (ICU), they are more likely to die or...

By Julien Grand-Clément

Marketing

August 30th, 2023

How Advertising Influences How We Think About Brands, Step by Step

How consumer mindset metrics such as level of brand awareness, experience with the brand, and desire to purchase can be used to guide advertising...

By Marc Vanhuele

Accounting

August 30th, 2023

Cryptocurrency Affair Reflects Complex Interplay between Off-Chain Practices and Blockchain Accounting

Since December 2022 and the arrest of Sam Bankman Fried in 2023, the FTX founder has been at the heart of a scandal rocking the world of cryptocurrencies...

By Dane Pflueger

Marketing

September 02nd, 2023

Auto-Renew Exploits Inertia but Hurts Long-Term Profits

Subscribed consumers stay subscribed – a tendency that is often exploited by companies. However, a recent study by Klaus M. Miller of HEC Paris and H...

By Klaus Miller

Information Systems

July 10th, 2023

How Should We Design the Next Generation of AI-Powered Chatbots?

Have you been enraged by a chatbot recently? Businesses from Starbucks to LinkedIn and Singapore Airlines to eBay are embracing AI-powered communication...

By Shirish Srivastava

man chating with a chatbot on his cell phone - thumbnail

Entrepreneurship and Startups

July 21st, 2023

Lean Startup: Why Do So Many New Startups Follow the Same Development Philosophy?

When we think of startups, we think of fresh, ideas-led businesses that seek to break the mold in how they do things or in what they produce. But when it...

By Sebastian Becker

Economics

June 20th, 2023

What Matters in Households’ Inflation Expectations?

An important concern in the current wave of inflation is whether agents such as firms and households perceive price changes to be persistent and whether...

By Eric Mengus

Marketing

June 26th, 2023

Do Consumers Care About Brands’ Social Justice Commitments?

The Black Lives Matter movement is officially supported by consumers and brands worldwide. However, brands that are true allies to the movement through...

By L. J. Shrum

Governance

May 23rd, 2023

HEC PhD Graduate Anicet Fangwa Revolutionizes Health Practices in D.R.C

Doctor Anicet Fangwa's work on health centers and stillbirths in the Democratic Republic of Congo could save millions of lives by better managing health...

By Anicet Fangwa, Bertrand Quélin, Marieke Huysentruyt