The world we live in is profoundly different to the one we knew four years ago. Disruption to long-established patterns reveal opportunities for...
By Bertrand Quélin, Abdelmonim Amachraa
When hospital patients unexpectedly take a turn for the worse and must be transferred to the intensive care unit (ICU), they are more likely to die or...
By Julien Grand-Clément
How consumer mindset metrics such as level of brand awareness, experience with the brand, and desire to purchase can be used to guide advertising...
By Marc Vanhuele
Since December 2022 and the arrest of Sam Bankman Fried in 2023, the FTX founder has been at the heart of a scandal rocking the world of cryptocurrencies...
By Dane Pflueger
Subscribed consumers stay subscribed – a tendency that is often exploited by companies. However, a recent study by Klaus M. Miller of HEC Paris and H...
By Klaus Miller
Have you been enraged by a chatbot recently? Businesses from Starbucks to LinkedIn and Singapore Airlines to eBay are embracing AI-powered communication...
By Shirish Srivastava
When we think of startups, we think of fresh, ideas-led businesses that seek to break the mold in how they do things or in what they produce. But when it...
By Sebastian Becker
An important concern in the current wave of inflation is whether agents such as firms and households perceive price changes to be persistent and whether...
By Eric Mengus
The Black Lives Matter movement is officially supported by consumers and brands worldwide. However, brands that are true allies to the movement through...
By L. J. Shrum
Doctor Anicet Fangwa's work on health centers and stillbirths in the Democratic Republic of Congo could save millions of lives by better managing health...
By Anicet Fangwa, Bertrand Quélin, Marieke Huysentruyt