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Innovation & Entrepreneurship Center

Jaafar Elalamy, portrait of an entrepreneur passionate about Mobility and Data

The Media, Real Estate, Retail, and Smart Cities sectors can now rely on SEIKI for their decision-making. How? By trusting the latest company founded by Jaafar Elalamy, a passionate entrepreneur who aims to make mobility transparent on an international scale.

Jaafar Elalamy

Who is Jaafar Elalamy?

A serial entrepreneur and data lover, Jaafar Elalamy defines himself as someone passionate about innovation and technological advancements. At the age of 30, this graduate of the Entrepreneurship Master's program at HEC Paris joined the communication group LTMG (LaTour Media Group) in 2019 as a member of the executive committee. Having already founded three companies, he quickly climbed the ranks within the LTMG group, holding key positions such as Chief Technology Officer, Product Director, and Data Director.

Another venture under his belt

Today, Jaafar Elalamy embarks on a new adventure by leading SEIKI, a subsidiary specializing in mobility data launched with the CEO of the LTMG group. Why such a company? Jaafar explains that they observed that "predicting and accurately assessing people's mobility is challenging: knowing precisely who is moving, where, when, how, and for what reason. Yet, possessing a deep understanding of traffic and the actual dynamics of population movement is essential for many industries."

SEIKI aims to provide innovative audience measurement, currently undergoing certification by the CESP (Center for the Study of Advertising Media), which analyzes mobility data to provide valuable information to brands, transporters, retailers, and many other stakeholders.

Mobility Intelligence (M.I.), offered by SEIKI, will enable advertisers to understand the movements of their target audience, allowing them to deliver their messages at the right time and maximize the impact of their advertising campaigns.

Infinite opportunities for multiple sectors

In addition to advertisers, SEIKI's solution is highly relevant for many other sectors. In Retail, SEIKI allows brands to choose strategic locations based on travel volumes, seasonality, socio-demographic data, and age groups. As for local authorities, SEIKI is capable of providing a better understanding of mobility flows, thus assisting decision-makers in facilitating travel, proposing transportation alternatives, and improving urban planning.

And because it doesn't stop there, the LTMG group subsidiary also takes into account other indirect variables in its decision-making process, such as fuel price fluctuations, the increase in remote working, demographic and technological changes... 

This abundance of mobility data to analyze is what drives Jaafar Elalamy on a daily basis. This serial entrepreneur puts all his expertise and passion into Mobility Intelligence for one purpose: making mobility transparent by providing accurate information about past, present, and future movements. His innovative vision meets the real needs of industry players and opens new perspectives in the field of mobility.