Masterclass by Prof. Rodolphe Durand: How Purpose Drives Performance
Organizations which are driven by purpose only succeed when this purpose aligns itself authentically with operations and strategy. And company leaders who coordinate teams or orient decisions play a crucial role: they are responsible for communicating clearly and unambivalently the firm’s purpose. This is at the heart of the research program crafted by the HEC Paris Purpose Center, as well as the article published in the HBR* by professors of strategy Rodolphe Durand and Ioannis Ioannou. Durand, the Director of HEC’s Purpose Center, shares his analysis in this February 15 masterclass. Here are his four key points.
HEC’s Transition to Sustainability: Interview with Director François Collin
In October 2020, François Collin, HEC alumni (1987), accepted to become the school’s Chief Sustainability Officer (CSO), a role he helped design, after working for the Executive Education, and directing the CEMS alliance and International Affairs at HEC Paris for 25 years. He also created the Climate & Earth Center of HEC’s S&O Institute. As the CSO, he explains his role in involving the HEC community at large in the school’s transition to sustainability.
Carbon Accounting for Decarbonization Strategy: the Colas Case
How to improve and digitalize carbon accounting at the service of a decarbonization strategy? A new business case on carbon accounting by Associate Professor of Accounting and Management Control Hélène Löning and graduate Floriane Desbordes of HEC Paris, co-authored by Jean-Pierre Francisco from Colas company, has been published on the Case Centre platform. This two-part business case intends to stimulate a discussion on the forthcoming regulation on carbon reporting, and discusses the carbon accounting practices of Colas, builder of large infrastructure projects.
Innovation in Established Firms: the Colas Case
“Colas: Sunny road ahead to innovation” case written by HEC Paris professors of Strategy and Public Policy Laurence Lehmann-Ortega and Bertrand V. Quélin has been released on the Case Centre platform. The case's objective is to explore how established firms innovate.
Embracing Innovative Business Models for Sustainable Fashion
As the world grapples with sustainability issues, industries renowned for their environmental impact, such as fashion, face increasing scrutiny. A recent research thesis has shed light on alternatives to environmentally detrimental linear models prevalent in the fashion industry. This article, authored by SASI Master's student Andrea Murguia under the guidance of Professor Sam Aflaki, summarizes the thesis, “Sustainable Business Models in the Fashion Industry”, and delves into these findings, revealing innovative ways to navigate towards sustainability.
Innovating for Added Value in the Global Economy: Snapshots from Four Moroccan Industries
The world we live in is profoundly different to the one we knew four years ago. Disruption to long-established patterns reveal opportunities for developing countries to secure a bigger share of the global economy. A policy paper by Abdelmonim Amachraa, Portfolio Lead at OCP Fondation, and Bertrand Quélin, Strategy and Business Policy at HEC Paris, for the Policy Center for the New South looks at how Morocco can best integrate with global markets, analyzing the challenges and next steps.
Snacking to Extinction: Paving the Way for Sustainable Food Systems
Today, our bite into a snack, a seemingly innocent act, holds far-reaching consequences. With over 40% of the global food industry's revenue stemming from ultra-processed foods (UPFs), our love for convenience is propelling an industry that contributes to a third of global emissions, strains our planetary resources and has questionable impacts on population health. However, the billion-dollar question remains: can this ultra-processed food industry, so entwined with our daily lives, transition towards sustainable development?
Can ESG Save Life on Earth? Key Lessons
ESG, a tool used to quantify sustainability, is exposed to criticism and allegations of greenwashing. In this RESKILL Masterclass session, Hélène Löning, HEC Paris Associate Professor of Accounting , argues that, despite its struggles and flaws, ESG can help make companies more accountable towards all stakeholders and society, not just investors. She shares with viewers detailed insights into ESG metrics. The Masterclass was recorded on June 29, 2023, and is available on YouTube here. You can also find all the questions and comments in the LinkedIn live.
Seaweed and the Livestock Sector: A Miracle Solution or a Complex Reality?
Livestock contributes to nearly 15% of GHG emissions, which 60% are due to enteric fermentation, a natural digestive process that releases methane through burps. Methane has a warming potential 28 times greater than CO2 over a 100-year period. To limit global warming to 1.5°C, the IPCC shows that deep cuts in methane emissions are needed. Recently, a miracle solution has been claimed: feeding cows with a seaweed can cut their methane emissions significantly. But let’s not forget holistic implications of such production for the environment and its feasibility on a large scale. In this article, Clarisse Pierre cautions about the of use of seaweed, based on her MSc "Sustainability and Social Innovation" thesis supervised by Professor Sam Aflaki.