In description
The 2023 United Nations Climate Change Conference or Conference of the Parties, more commonly referred to as COP28, is the 28th United Nations Climate Change conference. This year’s annual summit at Expo City, Dubai ends on December 12, 2023. Before it began on November 30, we invited Igor Shishlov, lecturer at HEC Paris in Climate Change Economics, to discuss the evolution of the international climate regime over the past 30 years before arriving to COP 28. Shishlov is also the Head of Climate Finance at Perspectives Climate Group and has been researching environmental economics for over a decade. These are extracts of his November 23 RESKILL Masterclass.
Most companies value the benefits of branding: customer loyalty, easier sales, premium pricing. But what does brand equity mean for the employee experience? How can businesses balance the advantages and possible drawbacks of strong brands? Dominique Rouziès, Professor of Marketing at HEC Paris, and colleagues Myriam Ertz of LaboNFC, at UQAC (Canada), and Emine Sarigöllu¨ of LaboNFC, at McGill University (Canada), set out to answer these questions by understanding the social mechanics driving employee attitudes towards their employer’s brands.
By Dominique Rouziès
The world of employment is undergoing a period of rapid change, with major technological developments, economic turbulence, and shareholder activism all contributing to a fast-moving and unpredictable context. To adapt to this new employment landscape, what kind of career strategies do (and should) professionals adopt, specialization or generalization? Professor Roxana Barbulescu of HEC Paris and Rocio Bonet of IE Business School offer insights for jobseekers and employers.
By Roxana Barbulescu
Sales is an occupation known for its high turnover rates. How do employers value a salesperson’s experience, and does it matter whether they have hopped between industries and firms? Dominique Rouziès, Professor of Marketing at HEC Paris, and her co-authors Bertrand Quélin and Michael Segalla (HEC Paris), Ali Reza Keshavarz (School of Business, Maynooth University) and Francis Kramarz (CREST-ENSAE), dug deeper to find out what experience means for a sales professional’s compensation levels and career prospects.
By Dominique Rouziès , Bertrand Quélin , Michael Segalla
A recent study by economists Antonin Bergeaud (HEC Paris), Arthur Guillouzouic (IPP), Emeric Henry (SciencePo and CEPR), and Clément Malgouyres (CNRS and CREST) shows how government spending on academic research spurs private companies with connections to academia to spend more on their own R&D efforts as well. By studying reports produced by academic researchers and with data on labor mobility and public-private R&D partnerships, Bergeaud and his colleagues developed a new way to measure the proximity between academics and business, making us understand its benefits for innovation.
After obtaining their diploma, graduates with a Ph.D. can choose between becoming academics, joining a large company, or founding or joining a start-up. The fraction of Ph.D.s in science and engineering who have started or joined a new firm has declined by approximately 38% in the U.S. since 1997. Entrepreneurship and Innovation Professor Thomas Astebro of HEC Paris, explains this phenomenon, summarizing his article published this summer in the Strategic Entrepreneurship Journal with Serguey Brgauinsky and Yuheng Ding of the University of Maryland.
By Thomas Åstebro
In October 2020, François Collin, HEC alumni (1987), accepted to become the school’s Chief Sustainability Officer (CSO), a role he helped design, after working for the Executive Education, and directing the CEMS alliance and International Affairs at HEC Paris for 25 years. He also created the Climate & Earth Center of HEC’s S&O Institute. As the CSO, he explains his role in involving the HEC community at large in the school’s transition to sustainability.
Sales is an occupation known for its high turnover rates. And for good reason: an HEC study shows that salary increases for salespeople tapers off within three years if they stay put. The study’s co-author, HEC Professor of Marketing Dominique Rouziès held a RESKILL Masterclass on October 19 to discuss her research on the value of experience. Rouziès and her colleagues (Professors Keshavarz, Kramarz, Quélin and Segalla) analyzed paycheck data of around 25,000 French salespeople and sales managers over a 20-year period to better understand the links between experience (i.e., careers) and compensation. These are five lessons Professor Rouziès shared in her Masterclass.
How to improve and digitalize carbon accounting at the service of a decarbonization strategy? A new business case on carbon accounting by Associate Professor of Accounting and Management Control Hélène Löning and graduate Floriane Desbordes of HEC Paris, co-authored by Jean-Pierre Francisco from Colas company, has been published on the Case Centre platform. This two-part business case intends to stimulate a discussion on the forthcoming regulation on carbon reporting, and discusses the carbon accounting practices of Colas, builder of large infrastructure projects.
“Colas: Sunny road ahead to innovation” case written by HEC Paris professors of Strategy and Public Policy Laurence Lehmann-Ortega and Bertrand V. Quélin has been released on the Case Centre platform. The case's objective is to explore how established firms innovate.