Nudging Luxury Consumers to Contribute to Charity
Many luxury brands have engaged in corporate social responsibility by linking products to a charitable cause. But altruism is at odds with the materialistic motivations to purchase fancy watches or handbags. So how do luxury brands overcome the paradox and get their clients to engage in charitable giving? Find out in this new study by HEC Paris Marketing Professor L. J. Shrum and PhD Sukhyun Kim, and Kiwan Park of Seoul National University.
How Do Algorithmic Recommendations Lead Consumers to Make Online Purchases?
E-commerce and web services such as Amazon, YouTube, and Netflix, but also online advertisers, use recommender systems. Recommender systems are algorithms that, based on data sets, recommend to users contents and products that match their preferences. In this interview, Xitong Li of HEC Paris, Associate Professor of Information Systems and a Hi! PARIS center’s research fellowship holder, reveals new research, explains how recommender systems induce consumers to buy.
When Design Thinking Clashes With the Existing Business Culture
Increasingly firms are seeking new methods to stimulate creativity in a fast-moving business climate. Many turn to design thinking — but with mixed results. New research sought to find out why this practice is successful for some companies and less so for others. A culture clash may be at the heart of many difficulties.
Activist Short Sellers vs. Financial Analysts: Competitive Claims of Expertise
The methods and aims of activist short sellers and financial analysts are often at odds. In a highly competitive environment, there is a battle for narrative authority, with short sellers often criticizing analysts. New research examines this struggle, and how — or if — analysts respond to challenges.
HEC Research Points to AI Solutions to Prevent Miscarriages of Justice
In the United Kingdom, more than 700 Post Office workers were wrongfully convicted of theft, fraud and false accounting between 2000 and 2014. That was the result of a fault in Horizon, a Fujitsu computer system used by the UK Post Office. How can AI solutions be developed to detect and prevent such intelligent anomalies? To answer these questions and more we have turned to HEC Professor of Accounting and Management Control, Aluna Wang. She is also chairholder at Hi!PARIS Center on Data Analytics and Artificial Intelligence.
Online Social Networking for Success: Go Premium or Go Home?
How to create business opportunities online? Are premium memberships in networks such as LinkedIn helpful for this purpose? The online presence of managers becomes more and more important, according to Andreas Lanz, Assistant Professor of Marketing at HEC Paris, who focuses on seeding questions in most of his research. Together with colleagues from Germany, Professor Lanz investigated premium memberships and found that going premium alone is not helpful––it is all about capitalizing on the advanced networking features.
Alenvi Case: How a Purposeful Strategy Could Combine Profits and Social Impact
The case study on Alenvi, by HEC Paris graduate Léa Veiga-Planells and Strategy Professor Laurence Lehmann-Ortega, demonstrates how managerial innovation enables a business model to be reinvented in a mature and non-digitized sector and to assess the role that business purpose can play in shaping company's strategy.
Ukraine/Russia: The Energy Factor
Professor of Finance and Executive Director of the Société Générale Energy & Finance Chair at HEC Paris, Jean-Michel Gauthier spoke to us on March 3, one week after Russia invaded Ukraine. Jean-Michel is a veteran of the energy business. After a start in the oil and gas industry, he moved to the energy consulting for 16 years as a partner at Deloitte. In parallel, he joined HEC Paris’ finance department in 2006. The school campus is where we discuss the dramatic events developing in Ukraine. Jean-Michel focuses on a key factor behind the conflict: the question of energy. Not just the pipelines that bring Europe 40% of its natural gas and much of its oil – but also the knock-on effects on all energy sources that prop up our global economy. He helps us understand what role energy is playing in this ongoing conflict and where these upheavals could lead the entire planet.
Management in Africa: Think Local!
Be they in Dakar, Abidjan, Addis Ababa, Lagos or Paris, it is indispensable for executives to understand social contexts. This understanding is built on a genuine interest in local practices, attentive listening to stakeholders, and a sociological spirit, which means giving thought to how societies function and are transformed. How do players construct and coordinate their activities? What relations do individuals have with society? Based on rigorous empirical work, the sociology of organizations provides keys to understand local managerial specificities. This kind of approach appears essential for anyone who wants to work in Africa. The point I would like to make here is just how important context is and why it is in the manager’s interest to listen to sociologists.
Meta and Data Privacy: a Clash of Cultures and Generations?
HEC Paris Assistant Professor in Marketing, Klaus Miller, analyzes the February 3 Facebook/Meta stock market plunge. What exactly does it tell us about private data on internet and its links to the advertising world? We meet Klaus on February 8, the very day he and five co-researchers self-published “The Impact of the GDPR on the Online Advertising Market”. This book focuses on Europe’s GDPR and how it affects online publicity. In a wide-ranging discussion on personal data and the advertising industry, Klaus provides insights on ad blockers on news websites and their impact on our reading habits.