In description
A new business case written by Nils Plambeck, Associate Professor of Strategy & Business Policy at HEC Paris, has been published recently on The Case Centre. The fictional case study is conceptualized on two levels, by exploring the concept of power and influence through an example of Obama’s presidency, and by describing an EMBA student’s power basis.
Many studies have attempted to estimate the potential effects of technological change on employment and the labor market in France. In March 2024, Emmanuel Macron received the first report from the Committee on Generative Artificial Intelligence, which partly utilizes the recent study by HEC economics professor Antonin Bergeaud. The report concludes that jobs directly replaceable by AI would only represent 5% of the jobs in a country like France, and automation could affect between 10% and 20% of workers, with a high prevalence among managers. In this article, we present the results of these analyses in context.
By Antonin Bergeaud
Our podcast series, Breakthroughs, dedicates a special episode to the launch of a new elective on sports and commerce for students. Titled “Sport & Business,” this six-month program includes theoretical work followed by fieldwork in partnership with the French professional football club Racing Club de Lens. Professor Luc Arrondel oversees the academic content of the elective. This researcher shares his pedagogical approach centered on the economics of football. In the second part of the podcast, we follow the first gathering of the Sports Economy Summit titled Sport Definition. HEC leaders, students, and alumni attended sessions dedicated to the school's research, teaching, and actions in this flourishing sector.
June 20 is World Refugee Day, designated by the United Nations to honor refugees around the globe and to celebrate the strength and courage of those forced to flee their home countries to escape conflict or persecution. By the end of 2023, UNHCR estimated that over 117 million people were forcibly displaced worldwide due to persecution, conflict, violence, human rights violations, and climate shocks, often a combination of these factors. Notably, nearly 32 million new internal displacements were due to climate-related hazards, highlighting the urgent need to address this issue. It is high noon for us to step up, reach out, engage with this diverse talent pool, and unlock their true potential.
It can be hard for microbusinesses to undertake digital transformation initiatives. A recent study by Shirish C. Srivastava of HEC Paris, along with co-authors Anuragini Shirish of Institut Mines-Télécom Business School and Niki Panteli of Royal Holloway University of London and Norwegian University of Science and Technology, examined how microbusiness owner-managers in Ireland are getting the support they need to undertake digital transformations – and how it could apply to the wider global community.
By Shirish Srivastava
There’s a debate amongst online retailers over trade-offs between the value of tracking cookies and their impact on customer privacy. However, little is known about the effects of limiting cookie duration. Klaus Miller, Assistant Professor of Quantitative Marketing at HEC Paris, and Bernd Skiera, Professor of Electronic Commerce at Goethe University, Frankfurt, Germany, examine the value of cookies over time and what it means for advertisers and regulators.
By Klaus Miller
2024 marks 20 years since the birth of social media. Since then, it has become a major communication force in the lives of teenagers - a 2024 Pew survey claims that 93% of American youth use it, for example. Unsurprisingly, research on its impact has followed suit. But just how reliable are the conclusions in this new field of studies? In April 2024, HEC Professors Tina Lowrey and L.J. Shrum co-authored a research paper with their former doctoral student Elena Fumagalli (H18), showing conflicting findings on the negative and positive effects of social media on youth. They warn against major policies and lawsuits founded on inconclusive studies and contradictory scientific research. Professors Lowrey and Shrum share with Breakthroughs their study to try to make sense of a subject matter inflaming public debate. Extracts.
By Tina M. Lowrey , L. J. Shrum
Lobbying can be a powerful tool for social change, but paradoxically, it is also what is holding us back from making progress, be it on climate or social justice. It’s time for a new kind of lobbying, argues Alberto Alemanno, Professor of EU Law at HEC Paris. He describes a new movement of nonprofits, philanthropies and progressive companies that are reclaiming lobbying as a legitimate form of political innovation, capable of redistributing power across society.
By Alberto Alemanno
How important are individual “star” performers compared to their teams in driving scientific innovation? A recent study by Denisa Mindruta, Janet Bercovitz, Vlad Mares, and Maryann Feldman shows that while “star researchers” contribute significantly, the collaborative synergy between stars and their teams is crucial for success. In management, this research addresses the fundamental question of how to optimize team composition to maximize performance, underscoring the balance between individual brilliance and collective effort. Three main key findings: Star scientists enhance collaboration performance through direct contributions and resource attraction. Diversity in team composition, both in expertise and seniority, fosters innovation. Research shows that collaborative efforts usually surpass individual contributions in scientific discovery.
By Denisa Mindruta
HEC Paris Professors Laurence Lehmann Ortega and Hélène Musikas have been working together for over 15 years on a business framework they call Odyssey 3.14. This strategy helps companies better invest in business models that promote innovation and sustainability. The result is a book which entered its third edition in September, entitled “(Re)invent Your Business Model with Odyssey 3.14”. The two academics describe the three pillars and 14 directions which have evolved significantly in the past decades.