Corporate finance

In description

November 04th, 2022

Nudging Luxury Consumers to Contribute to Charity

Many luxury brands have engaged in corporate social responsibility by linking products to a charitable cause. But altruism is at odds with the materialistic motivations to purchase fancy watches or handbags. So how do luxury brands overcome the paradox and get their clients to engage in charitable giving? Find out in this new study by HEC Paris Marketing Professor L. J. Shrum and PhD Sukhyun Kim, and Kiwan Park of Seoul National University.

By L. J. Shrum

September 08th, 2022

To What Extent Do People Follow Algorithms’ Advice More Than Human Advice?

Algorithms can enable faster, more effective decision making in domains ranging from medical diagnosis to the choice of a romantic partner. But for this potential to actually translate into useful practical choices, humans must trust and follow the advice algorithms provide. Researchers in Information Systems Cathy Liu Yang and Xitong Li of HEC Paris and Sangseok You of Sungkyunkwan University, have explored the factors that influence people's reliance on algorithmic decision aid.

By Liu Cathy Yang , Xitong Li , Sangseok You

surgeon diagnosis with AI - vignette

September 08th, 2022

Actual Trust in Virtual Worlds: Opportunities and Challenges for Companies Operating in the Metaverse

We Zoom, we email, we chat in Teams… a host of online tools and apps help us connect with colleagues and customers, wherever they are in the world. Exciting new opportunities for collaboration come in the form of immersive and fully configurable virtual worlds. But first, can we find ways of tackling the uncertainties and distrust people harbor about these online environments?

GS1 France Chair Professor

Information Systems and Operations Management

September 05th, 2022

Understanding the Russo-Ukraine War: A View Across Geopolitics, History, and Law

The tragic conflict we are seeing in Ukraine is a “colossal failure in anticipating and containing threats of violence,” says Matteo Winkler, Associate Professor of International Law at HEC Paris. But there is much we can learn from it, he argues at the beginning of a DiversiTALKS* session he organized, and we must find a way to foster connections and common interest to maintain dialogue and openness. This article summarizes the key insights that Law and Geopolitics professors and businesspeople shared on 20 April 2022, as well as the testimonials of Giuseppe Graziano, Community Manager and LGBT activist who had to flee Kyiv, and Ukrainian Viktoriia Lapa, Lecturer at Bocconi University.

Associate Professor

September 01st, 2022

Creating Social Value Through Hybridization

Bertrand Quélin is professor of Strategy and the holder of the Bouygues-HEC Paris Chair in ‘Smart City and the Common Good’. He has been spearheading research on ways public bodies and private companies partner up to create both social and economic value. We discuss how the partnerships rely on a form of hybridization relying on three mechanisms: contractual, institutional and the ability to regularly partner up with public authorities.

Smart City and the Common Good Chair Professor

Strategy and Business Policy

July 26th, 2022

Black Swans and Other Challenges to Rational Decision Making

When trying to figure out the outcome of a given situation, or the fallout of a sudden event, is it better to reason by analogies and resort to past experience or to think ahead and apply probabilistic reasoning? Researchers present a new mathematical model on making decisions in uncertain circumstances, which takes into account both modes of reasoning.

By Stefania Minardi , Itzhak Gilboa

July 11th, 2022

Efficacy of Citizen Mobilization for Refugees – from Middle East to Ukraine

As Europe faces postwar records in forced migration from the east and south, ad hoc citizen groups have been sprouting up to ease the hardships of their new homelands. To illustrate this, HEC Assistant Professor David Crevlin publishes a detailed study on the rapid and effective response of German citizens to the unprecedented wave of migrants in 2015. A lesson of integration for all Europe?

By David Twardowski Crvelin

David Crvelin - vignette

Managing change and uncertainty

How to Build Business and Career Resilience

The world is constantly evolving and uncertain. However, if there is one certainty it is the need to remain humble. To better build the resilience needed to manage this change and uncertainty in a responsible way, find key findings and classic advice from HEC Paris researchers to decipher environments at all levels: from one’s own career to geopolitical business links. In this issue, you will learn that family businesses focus more on resilience than on performance, that connecting private interests and sharing with the community is vital for sustainable objectives and that developing professional and personal resilience takes practice. You will also discover how hybrid governance and smart cities can overcome disrupted supply chains and fight social inequality.

June 27th, 2022

tree in a lake - vignette

June 27th, 2022

Strategic Resilience in an Age of Uncertainty

How can private companies and public bodies reorganize their short- and long-term strategies in the current economic context? For years, Professor Bertrand Quélin has been researching the collaboration between private firms, public authorities and civil society to offer solutions aimed at building resilience in cities and designed to tackle the challenges of climate change.

Smart City and the Common Good Chair Professor

Strategy and Business Policy

June 22nd, 2022

Addressing Menstrual Hygiene Management in Supply Chains: The Case of Inditex

The business case study co-authored by Sam Aflaki, Professor of Operations Management and Sara Rezaee Vessal, Assistant Professor of Operations Management at ESSEC, and HEC Paris graduate Victoria Reca, has just been released on The Case Centre platform. The case tackles the societal taboo topic of menstrual hygiene management at the work place of women textile factory workers who do not have adequate access to self-care products.

Information Systems and Operations Management