At present, companies understand the urgency to act in favor of the protection of the planet by reducing their carbon footprint but do not often see the business case underlying social impact. Yet businesses that fail to act on social and economic inclusion will find it harder and harder to operate. This is why it is crucial to teach new ways of building strategies to reduce inequalities and fight against poverty. Education Track, Associate Professor Bénédicte Faivre-Tavignot of HEC Paris’ Society & Organizations (S&O) Institute explains how this emerging subject is taught at all levels at HEC Paris in order to change organizational cultures from within.

Camille Putois is the CEO of Business for Inclusive Growth (B4IG), a coalition of more than 40 global businesses, representing 4.4 million employees and a combined revenue of over 1 trillion USD. She discusses how this coalition strives for more inclusive practices and navigates the pros and cons of the different methods to measure progress on this crucial topic. For this, she worked with Leandro Nardi and Marieke Huysentruyt, researchers at the Inclusive Economy Center at HEC Paris.

Because of Europe’s strong social welfare tradition, the social dimension of business has an additional legitimacy and urgency here. Top-quality research and teaching have an essential role to play in understanding growing inequalities which hinder the urgently needed ecological transition, in interrogating the environmental, social and governance (ESG) factors, their interplay and their promise and limitations, in leveraging theory and the most ambitious empirical methods. As a leading business school and research center in France and Europe, HEC Paris’ faculty has a responsibility in providing science-based evidence and practical tools to reinvent the business of tomorrow.

Is globalization’s time up? There are two major, and conflicting, views about this tricky topic. For many economists, free trade is a natural state of the global economic system. Any upheavals – Covid-19, the war between Ukraine and Russia, the resurgence of protectionism - can only result in temporary disruptions which, sooner or later, will be corrected. They are just bursts of irrationality, arising momentarily from political forces upsetting otherwise harmonious economic balance, etc. 

After the COVID pandemic, Chief Marketing Officers would have finally hoped for calmer times: more stable sales, budget increases instead of cuts and fewer "knee-jerk reactions". Now, however, we have to deal with a depressed consumer climate, triggered by an enormous increase in inflation. This is something which we might no longer have considered possible, let alone as a long-term phenomenon, and which we would have thought of (over-optimistically) as an unwanted echo of the past. During these times, which products and services will be less in demand? And what marketing strategy should CMOs develop?

Top personalities from the political and academic worlds, including Pascal Lamy, Peter Altmaier, John Denton and Merit Janow, were amongst the 17 speakers at a September 29 conference at HEC Paris on constitutionalism. Over three intense sessions, the policymakers and professors of law explored reforms in governance of public goods. In this article, however, our focus was on how innovative research in faculties should and sometimes does lead to concrete policy proposals.

While wealthy families are increasingly looking to set up family offices in Singapore and the Gulf, managers need to be aware of the evolution of the cultural trends in those regions. How will those trends shape family offices’ investment decisions in the next decade? To address this question, Guido Gianasso, Professor (Education Track) of Leadership at HEC Paris in Qatar and cultural intelligence expert, shares the results of his study of cultural dimensions based on the observation of 600 Executive-level students, with a focus on Asia and the Gulf region. 

The COP27 summit begins on November 6 in Sharm al Sheikh, Egypt, exactly a year after COP26 in Glasgow. A year is a long time and challenges have piled up: a world divided by war in Europe, where the world sees an acceleration of climate changes and global warming has beaten all modern records. In this light, Knowledge@HEC discusses the 12-day summit’s agenda and objectives with two guests: Igor Shishlov, Academic Co-Director for HEC’s Climate & Business Certificate; and Shiraz Moret-Bailly, co-president of Esp’R, an HEC student association devoted to sustainability and social economy.

Artificial Intelligence adoption by investors might hinder the allocation of capital to breakthrough innovations. Learn more in this interview with Maxime Bonelli, PhD student in Finance at HEC Paris, on his dissertation. Maxime focuses on the real effects of new technologies and human capital in the financial sector, to help us better understand how the industrial organization of the financial sector affects the real economy.