Colorado: when cannabis has created its own market
One is reminded of just how much has changed since the decades-long "War on Drugs" when walking past the brightly colored marijuana dispensaries in downtown Denver, each filled with a dizzying array of products—not just the flower or bud that one typically expects, but oils, resins, infused drinks and candies, as well as patches and creams. This is only made possible because residents in the state of Colorado, as in other states, have voted in favor of legalizing the cultivation and sale of cannabis for medical and recreational uses in 2000 and 2012 respectively. These ballot measures have set off what is often described as Colorado’s “green rush”: a wave of entrepreneurial activity to transform and to bring to market those practices of cannabis cultivation, sale, and consumption that have for decades operated in the shadows of illegality. Tommaso Palermo, Daniel Martinez and Dane Pflueger have been studying the emergence of this new market.