In description
Luxury is a three faceted word. It refers first to a concept, very subjective thus always hotly debated. It is also a very lucrative macro-economic sector that has been growing over the last 25 years. Finally, it also designates a very specific strategy, distinct from other strategies such as a fashion strategy, a premium strategy or a masstige strategy. Any company can adopt a luxury strategy even if it does not produce the classical goods or services traditionally associated with the luxury sector. Apple is a typical example.
Robots are making their way into diverse fields of work but human workers often still feel unsafe working alongside them, regardless of the true levels of risk. Sangseok You (Assistant Professor at HEC Paris) and colleagues have used virtual reality to explore how humans can be made to feel safer while working with robots.
By Sangseok You
Blended teaching, learning by doing, virtual classrooms, simulation games... Pedagogy at HEC Paris is reinventing itself, with professors experimenting with new ways to train and coach the leaders of tomorrow in a changing and challenging environment. Every month, Knowledge@HEC will share stories and insights about pedagogical innovation, via interviews with our professors, program directors, chief digital officer, and digital learning staff. They explain their new teaching practices, how they integrate technology to best enhance the learning experience and open up new opportunities for HEC Paris.
Editorial by Marc Vanhuele, Professor of Marketing and Associate Dean. We live in a world of constant transformation. The role of research and education at a business school like HEC is to constantly innovate in order to give our students the knowledge, skills and mindset to live and work in a world with opportunities and challenges that may already have shifted by the time they graduate.
By Marc Vanhuele
Consuming can boost self-worth feelings, but might adversely impact consumer well-being. Our new research published in Journal of Consumer Research shows that consumption of certain products can restore feelings of self-worth that have been damaged for whatever reason. However, this boost or restoration effect is diminished by overt marketing tactics like slogans or taglines that make products’ link to the hurt self-identity aspect overly explicit.
By L. J. Shrum , Dr. Nimish Rustagi
The four giants collectively known as GAFA yield such power that it's easy for them to strike unfair deals with business partners and consumers. But a French commercial court has created a game-changing precedent by holding accountable a US-based online booking platform using the concept of significant imbalance. This has shaped a whole new doctrine which potentially brings more balance to transactions with GAFA. Explanation by David Restrepo Amariles, HEC Professor of Law.
By David Restrepo Amariles
Can studying fake news be good? At least two professors at HEC Paris think so. Ludovic François and Dominique Rouziès explain why and how in their recent Harvard Business Review article entitled “The Real Story of the Fake Story of One of Europe’s Most Charismatic CEOs”. In this article they recount how HEC Paris offered a seminar to teach students how to manage corporate crisis by using the internet. In the process, the seminar taught the students the impact of fake news. Here is the story.
Risky investments such as stocks typically are associated with high long-term returns. However, this is not so in the case of art. Why don’t art markets follow the normal rules of investment? New research by Stefano Lovo and Christophe Spaenjers uncovers the idiosyncrasies of this very particular type of investment and offers tips for those considering putting their money into fine art.
By Christophe Spaenjers , Stefano Lovo
Hugues Langlois is an Assistant Professor of Finance at HEC Paris. In this short video, and developed in this complementary article, he shares the practical applications of his research about big data methodologies in finance, and how his research provides a new tool to measure expected returns in international stock markets. Another big step in the world of finance for asset managers and risk managers…
By Hugues Langlois-Bertrand
