In description
All companies have jumped on the sustainability bandwagon, if not out of genuine concern for the environment, at least because the new generation of consumers cares – and votes with their wallets. Even the luxury sector – but can it truly be green? Not for Millennials the world over: they believe the materialism embedded in the luxury sector's DNA is at odds with sustainability. Paradoxically, it doesn't mean they won't buy luxuries at all, according to a surprising global study by two HEC Paris researchers.
By Anne Michaut , Jean-Noël Kapferer
Specialists continue to hotly debate the impact of culture on creativity. Based on recent and established research on the topic, three researchers applied a meta-analytical research technique to find out how certain cultural values and their level of enforcement determine the ways people best achieve creativity in a given country.
By Michel Lander
HEC Paris Ph.D. student Huan Tang was rewarded the 2020 AQR Top Finance Graduate Award. This prize rewards the six best finance Ph.D. graduates in the world. Huan works on the value that consumers place on the privacy of information in online bank lending platforms, under the supervision of Johan Hombert, HEC Paris professor of finance. In this interview, Huan explains what her latest research brings to the field of data privacy in online banking and FinTechs.
The image of a Falcon rocket topped by the Crew Dragon capsule designed and manufactured by private company SpaceX as part of a NASA mission, has struck world public opinion in May 2020. Like its landing in the Gulf of Mexico a few weeks later, in early August. It illustrates the profound changes that have affected the space industry in recent years. In this article, Professor of international business law Lucien Rapp describes the transformation of the space industry and the strategies developed to enter the space market, as well as the challenges of its privatization for the future of the industry.
Research by Johan Hombert (HEC Paris) recently published in The Journal of Finance shows that well-designed unemployment insurance is key to foster business dynamism. As unemployment is surging in the wake of COVID-19, the post-crisis policy toolkit should take special care of the design of unemployment insurance.
By Johan Hombert
Despite the romantic view that artistic genius and organizations are at odds, creativity alone doesn't generate full-blown creations. The creation process needs to be managed so as to translate ideas into new movies, perfumes or novels, and bring them to the market. HEC Paris's Thomas Paris carried out ten in-depth case studies of businesses from the movie industry to haute cuisine and along with Sihem Ben Mahmoud-Jouini, identified the four key stages of the creative process.
By Thomas Paris , Sihem Ben Mahmoud-Jouini
How to lead positive change within organizations in order to adapt to the coronavirus crisis, and yet continue to inspire and motivate people under such highly uncertain circumstances? Mathis Schulte, Associate Professor in Management & Human Resources at HEC Paris, elaborates on social psychology’s terror management theory, and what we can do to prepare for the disruptive changes ahead of us.
What makes innovators famous? Creativity is commonly assumed to be a driver of fame. Another common, albeit more cynical view, is that being connected to powerful people helps people become famous. Mitali Banerjee of HEC Paris and Paul L. Ingram of Columbia Business School provide a more nuanced view. They find that innovators’ fame cannot be explained by their creativity but by having a diverse community of peers. Learn more in this interview with Mitali Banerjee.
Increasingly powerful and influential, activist hedge funds are forces to be reckoned with. With their controversial tactics aimed at maximizing shareholder profit, they undermine sustainability practices, which they consider wasteful. Indeed, not only do they tend to suppress the corporate social responsibility (CSR) activities of the companies they target, they also target companies with stronger CSR records in the first place, as a new study reveals. But its authors Mark DesJardine, Rodolphe Durand, and Emilio Marti also show that these companies can divert the attention of activist hedge funds, and that policymakers and socially minded investors can intervene, too.
By Mark Desjardine , Rodolphe Durand
Most international development agencies and non-governmental organizations (NGOs) have some experience planning and evaluating projects using the Logical Framework matrix. Professors of Accounting Daniel Martinez (HEC Paris) and David Cooper (University of Alberta) traced the managerial traditions that informed this visual instrument and the implications this has for international development.
