Strategy

Strategy

December 20th, 2022

Spotlight on the Social Dimension Measurement in ESG

Three HEC academics joined forces with S&P Global social specialist in ESG research to bring out a landmark report on the social factors covered – and not - in ESG frameworks. “What Gets Measured” challenges traditional coverage of the social dimension in corporate ESG frameworks and suggests ways to ensure that what gets measured “matters for businesses and the people and communities they impact”. We talk with HEC professor and co-author Marieke Huysentruyt.

By Marieke Huysentruyt , Bénédicte Faivre-Tavignot , Leandro Nardi

Marieke Huysentruyt thumbnail

Strategy

December 05th, 2022

Digitalization as an Enabler of Business Transformation: The Orange Case

Transformation is lauded as the best way to build competitive advantage and adapt over the long term. To succeed, it requires a culture of adaptability, a finely tuned focus on the specific context, and the capability to build and grow an ecosystem. Two researchers share their learnings from their analysis of how Orange completely metamorphosed its business over more than two decades.

By Shirish Srivastava , Joseph Nehme

Strategy

September 01st, 2022

Creating Social Value Through Hybridization

Bertrand Quélin is professor of Strategy and the holder of the Bouygues-HEC Paris Chair in ‘Smart City and the Common Good’. He has been spearheading research on ways public bodies and private companies partner up to create both social and economic value. We discuss how the partnerships rely on a form of hybridization relying on three mechanisms: contractual, institutional and the ability to regularly partner up with public authorities.

Smart City and the Common Good Chair Professor

Strategy and Business Policy

Strategy

June 27th, 2022

Strategic Resilience in an Age of Uncertainty

How can private companies and public bodies reorganize their short- and long-term strategies in the current economic context? For years, Professor Bertrand Quélin has been researching the collaboration between private firms, public authorities and civil society to offer solutions aimed at building resilience in cities and designed to tackle the challenges of climate change.

Smart City and the Common Good Chair Professor

Strategy and Business Policy

Strategy

June 15th, 2022

To Make Your Organization Resilient, Think Like a Family Business

The ups and downs of economic cycles take most companies for dangerous roller-coaster rides, but family firms weather crises much better than their competitors. That's because they focus on resilience rather than on immediate performance. At a time when the global economy seems to experience crisis after crisis, lessons can be drawn from family firms, or non-family ones that behave (and survive) like them.

By Alain Bloch

family business - vignette

Strategy

June 15th, 2022

Putting Qatari Businesses on The Global Map

In 2022, HEC Paris in Qatar launched a dedicated Business Research Laboratory to produce in-depth case studies on businesses and organizations in the GCC region. Deval Kartik is lead case writer at HEC Paris in Qatar. She explains the importance of this new laboratory for learners, organizations and the region itself.

Strategy

March 23rd, 2022

2 minutes

Alenvi Case: How a Purposeful Strategy Could Combine Profits and Social Impact

The case study on Alenvi, by HEC Paris graduate Léa Veiga-Planells and Strategy Professor Laurence Lehmann-Ortega, demonstrates how managerial innovation enables a business model to be reinvented in a mature and non-digitized sector and to assess the role that business purpose can play in shaping company's strategy.

Professor (Education Track)

Strategy and Business Policy

Strategy

December 09th, 2021

Professor Quélin on New eBook on SMART Cities

Just days after the conclusion of the Smart City Expo World Congress (SCEWC) in Barcelona, HEC Paris Bouygues Professor Bertrand Quélin and SASI Master's graduate Isaac Smadja publish a key study of six award-winning smart cities across the globe. The 238-page eBook is the result of a partnership between Bouygues and HEC in the context of the school’s Smart City & the Common Good Chair. We exchange informally with Professor Quélin about the advantages of, and challenges to, tomorrow’s cities.

Smart City and the Common Good Chair Professor

Strategy and Business Policy

Strategy

November 25th, 2021

Do CEOs Matter for CSR Initiatives?

A new large-scale study links CEO influence to a 30% difference in firms’ performances in the areas of social responsibility. Interview with Georg Wernicke, Assistant Professor of Strategy and Business Policy at HEC Paris, and member of the school’s Society & Organizations Institute.

By Georg Wernicke

woman leader - vignette

Strategy

November 04th, 2021

Renault’s Project ‘Mobilize’ Case Study

Mobilize, Renault’s affordable car project case, written by HEC Paris Professor Olivier Chatain, has just been released on the Case Centre platform. This case study explores how an automobile manufacturer creates an ecosystem to provide affordable mobility solutions for those in the suburban areas in France.

Strategy and Business Policy