Artificial Intelligence for Business & Society
Make AI Your Ally
Artificial Intelligence has a potentially disruptive impact on organizations, firms, and society at large. The latest mind-boggling illustration came with the discovery of chatGPT’s mesmerizing results in November 2022. This followed a fall of investments in AI last year in Silicon Valley. From analyzing data in one’s business to increasing customer engagement and replacing humans in routine tasks across industries, AI is becoming more relevant to our lives and economy every day. Everyone talks about it, but do we really understand its opportunities and threats? And how can we make the best out of it, whilst ensuring that ethical requirements are met?
How Should We Design the Next Generation of AI-Powered Chatbots?
Have you been enraged by a chatbot recently? Businesses from Starbucks to LinkedIn and Singapore Airlines to eBay are embracing AI-powered communication tools. But the success of using chatbots to streamline operations and deliver consistent, round-the-clock customer support hinges on gaining user trust, show recent findings from HEC Paris Professor Shirish Srivastava and his co-authors Dr. Shalini Chandra of the SP Jain School of Global Management, Singapore and Dr. Anuragini Shirish of the Institut Mines Telecom Business School, France.
Using Innovations on Social Media for More Engagement? Be Aware of The Cultural Differences
According to Instagram, more than 500 million Instagram accounts use Stories every day, with four million businesses using Stories ads every month. But Stories may not universally have the impact that influencers and social media platforms hope they will, of increasing engagement, and revenues, respectively. HEC Paris researchers Reza Alibakhshi and Shirish C. Srivastava share their learnings of their investigation into the impact of Stories on follower engagement with influencers.
To What Extent Do People Follow Algorithms’ Advice More Than Human Advice?
Algorithms can enable faster, more effective decision making in domains ranging from medical diagnosis to the choice of a romantic partner. But for this potential to actually translate into useful practical choices, humans must trust and follow the advice algorithms provide. Researchers in Information Systems Cathy Liu Yang and Xitong Li of HEC Paris and Sangseok You of Sungkyunkwan University, have explored the factors that influence people's reliance on algorithmic decision aid.
How Do Algorithmic Recommendations Lead Consumers to Make Online Purchases?
Many E-commerce sites such as Amazon, YouTube, and Netflix, but also online advertisers, use recommender systems. Recommender systems are algorithms that, based on data sets, recommend to users contents and products that match their preferences. In this interview, Xitong Li of HEC Paris, Associate Professor of Information Systems and a Hi! PARIS center’s research fellowship holder, reveals new research, a joint work with two German researchers, and explains how recommender systems induce consumers to buy.
Manufacturing Innovation Drives Pharma Sales
New evidence shows that drugmakers can protect profitability by making process improvements to cut costs and strengthen the resilience of critical supply chains in the face of political pressure to ‘reshore’ operations and shortages of key ingredients amid coronavirus.
HEC Paris Trains Future Professors
Our PhD Students Got Talent
This special issue aims to show the excellence and diversity of the research conducted by HEC Paris PhD candidates and alumni. You will find a selection of cutting-edge findings, answering crucial questions such as: Is AI a threat to human creativity? Should we listen to the Wall Street gurus? How to better manage one’s promotion? How much do we value our private data? What are ambiguity and risk attitudes? How bad is the mere presence of a phone? HEC Paris PhD Program, headed by finance professor Johan Hombert, supports its students throughout their thesis writing and job placement in the best universities and business schools, such as the MIT, Wharton and Harvard Business School. Most PhD alumni continue to collaborate with professors at HEC, thanks to the strong relationships they have developed during their journey.
How Governments Can Take Actions Against Fake News Propensity
The COVID-19 pandemic has touched almost all countries around the world. The crisis marks an undefined period of uncertainty and fear among citizens around the globe. Such prolonged conditions of uncertainty and fear amongst people has triggered a surge in the amount of fake news circulating on the Internet. Our research highlights the urgent need to arrest the growing infodemic of fake news, which has precipitated significantly during the current COVID-19 pandemic. There is a clear need for governments to plan and invest in tools for identifying misinformation and improving online accountability especially during times of a crisis.
Space Industry Faces Deep Transformations Post-COVID-19
The image of a Falcon rocket topped by the Crew Dragon capsule designed and manufactured by private company SpaceX as part of a NASA mission, has struck world public opinion in May 2020. Like its landing in the Gulf of Mexico a few weeks later, in early August. It illustrates the profound changes that have affected the space industry in recent years. In this article, Professor of international business law Lucien Rapp describes the transformation of the space industry and the strategies developed to enter the space market, as well as the challenges of its privatization for the future of the industry.
Managing “Technostress” for Optimal Employee Innovation Performance
Computers and connectedness are part and parcel of today's workplace, but having to adapt to increasingly advanced technology has created a specific kind of stress for workers: technostress. New research has investigated the different dimensions of this technology-induced stress to show how each aspect can be managed to stimulate, rather than hinder, innovation.