Using Innovations on Social Media for More Engagement? Be Aware of The Cultural Differences
According to Instagram, more than 500 million Instagram accounts use Stories every day, with four million businesses using Stories ads every month. But Stories may not universally have the impact that influencers and social media platforms hope they will, of increasing engagement, and revenues, respectively. Two researchers share their learnings of their investigation into the impact of Stories on follower engagement with influencers.
To What Extent Do People Follow Algorithms’ Advice More Than Human Advice?
Algorithms can enable faster, more effective decision making in domains ranging from medical diagnosis to the choice of a romantic partner. But for this potential to actually translate into useful practical choices, humans must trust and follow the advice algorithms provide. Researchers in Information Systems Cathy Liu Yang and Xitong Li of HEC Paris and Sangseok You of Sungkyunkwan University, have explored the factors that influence people's reliance on algorithmic decision aid.
How Do Algorithmic Recommendations Lead Consumers to Make Online Purchases?
Many E-commerce sites such as Amazon, YouTube, and Netflix, but also online advertisers, use recommender systems. Recommender systems are algorithms that, based on data sets, recommend to users contents and products that match their preferences. In this interview, Xitong Li of HEC Paris, Associate Professor of Information Systems and a Hi! PARIS center’s research fellowship holder, reveals new research, a joint work with two German researchers, and explains how recommender systems induce consumers to buy.
Manufacturing Innovation Drives Pharma Sales
New evidence shows that drugmakers can protect profitability by making process improvements to cut costs and strengthen the resilience of critical supply chains in the face of political pressure to ‘reshore’ operations and shortages of key ingredients amid coronavirus.
How Governments Can Take Actions Against Fake News Propensity
The COVID-19 pandemic has touched almost all countries around the world. The crisis marks an undefined period of uncertainty and fear among citizens around the globe. Such prolonged conditions of uncertainty and fear amongst people has triggered a surge in the amount of fake news circulating on the Internet. Our research highlights the urgent need to arrest the growing infodemic of fake news, which has precipitated significantly during the current COVID-19 pandemic. There is a clear need for governments to plan and invest in tools for identifying misinformation and improving online accountability especially during times of a crisis.
Space Industry Faces Deep Transformations Post-COVID-19
The image of a Falcon rocket topped by the Crew Dragon capsule designed and manufactured by private company SpaceX as part of a NASA mission, has struck world public opinion in May 2020. Like its landing in the Gulf of Mexico a few weeks later, in early August. It illustrates the profound changes that have affected the space industry in recent years. In this article, Professor of international business law Lucien Rapp describes the transformation of the space industry and the strategies developed to enter the space market, as well as the challenges of its privatization for the future of the industry.
Managing “Technostress” for Optimal Employee Innovation Performance
Computers and connectedness are part and parcel of today's workplace, but having to adapt to increasingly advanced technology has created a specific kind of stress for workers: technostress. New research has investigated the different dimensions of this technology-induced stress to show how each aspect can be managed to stimulate, rather than hinder, innovation.
What AI and Robots Can Change at Work During and After a Crisis
The Covid-19 health crisis has placed millions of employees under lockdown. While digital technology enables some to work remotely, others are forced into unemployment, hence disrupting business operations in an unprecedented way. Is this a case for the development of the use of artificial intelligence and robots to assist or to replace humans? HEC Paris Assistant Professor Sangseok You, explains how AI and robots are used and what it means for the future of work.
Understanding and Improving e-Government Website Usage
Administrations invest significant time and money into the development of e-government websites. Ultimately, the reward is cost savings and greater efficiency for governments, but this depends on the public’s initial adoption and continued use of the sites. A new research paper investigates the factors that influence people’s usage of e-government sites and offers tips to improve service quality.
Herding and Social Media Word-of-Mouth: Evidence from Groupon
How can herding and social media word-of-mouth increase the demand online? In this interview, Xitong Li, Associate Professor of Information Systems at HEC Paris, unveils his latest research co-authored by Lynn Wu of the Wharton School, University of Pennsylvania, revealing what they have found from Groupon’s combination of both techniques.