Blocked Seminar for Visiting PhD Students - Marketing Management - Apply now
Dates: April 15 - 19, 2019
Instructor: Frank Germann, Professor of Marketing, Visiting Professor at HEC Paris, University of Notre Dame, USA
The seminar open to current PhD students will explore the conceptual and applied dimensions of marketing management. The conceptual goals of the course are to expose students to:
- major areas and works in marketing management,
- understand the anatomy of conceptual and empirical research in marketing management,
- develop research ideas in the domain of marketing management.
An additional goal of the seminar is to expose the students to the methods most commonly used in marketing management research. Specifically, the seminar will cover the basic linear models used in marketing management (fixed-effects regression, 2SLS etc.) and how to estimate these models in STATA. The seminar will also cover how STATA can be used for data management purposes (merging data, creating new variables etc.).