HEC Paris Marketing Research Camp 2022

The Annual Marketing Research Camp will take place on Friday, November 18 on HEC Paris Campus, in Building S, Room 219, from 9:00 am to 6:00 pm. This year's Marketing Research Camp is organized by HEC Paris professors of Marketing Anne Sophie Chaxel and Klaus Miller.

We are very excited to receive our 4 outstanding speakers: Bram Van Den Bergh, Uri Simonsohn, Amitav Chakravarti and Gaia Rubera.

Program: 

9:30     Welcome coffee

10:00    Talk 1: Uri Simonsohn on “Non-Random Effects: Designing & Analyzing Experiments With Multiple Stimuli (In The Real World)”
 
11:00    Coffee break
 
11:30    Talk 2: Bram Van Den Bergh on “Breaking Functional Fixedness”
 
12:30    End of morning sessions
 
12:45    Buffet lunch at Le Petit Gustave HEC 
 
14:30    Talk 3: Amitav Chakravarti  
 
15:30    Coffee break
 
16:00    Talk 4: Gaia Rubera on: “Marketing seems to be the hardest word: Discussing marketing in conference calls and stock returns".

17:00    End of afternoon sessions
 
17:30   Cocktail and dinner at Le Château HEC
 
Learn more on the research and register here.