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A worthwhile opportunity for all wine enthusiasts! The wine class with professor Aurélie Labruyère was a truly enriching experience.
From craftsmanship to science to marketing, the program gave me a global understanding of the wine business and...
The bonds you make here with like-minded people from all over the world are unique and long lasting
As an HEC Summer School student, you get to experience a lot more than just the academic side. The connections you make here at HEC are one of...
Arantza Ivonne Pineda Sandoval
HEC provided me with a high-quality environment to learn more about wine from various perspectives.
One of my great passions before joining HEC was learning about wine; as luck would have it, HEC allowed me to continue developing that knowledge...
Aurélie Labruyère, Affiliate Professor
Aurélie Labruyère is an entrepreneur and speaker in the field of wine culture and economy. She has a proven 15 year of track record in higher education on wine as well as extensive writing and consulting experience within the wine business.
Aurélie discovered the wine world while she was a student at HEC, and she has since grown a vast network in the field, with a particular focus on the main French vineyards. In Bordeaux, she worked for Château Margaux before taking over the management of Médoc Crus Bourgeois Association. Upon settling in Bourgogne, Aurélie Labruyère widened her knowledge of the great wine regions of the world, published books on wine and in 2008 won the European Champagne Ambassador’s trophy. In 2009, she co-founded Vindême, where she is in charge of cultural actions and events: private tastings, training, conferences and consulting.
A regular speaker for HEC Executive Education programs, Aurélie lectures on wine businesses and their strategic considerations. She has taught Culture and Marketing at the HEC Grande Ecole Program since 2005. Aurélie is an alumna of HEC Paris, Sciences Po and Sorbonne University.