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Knowledge articles

People buying ©Robert Kneschke
Marketing

Buying: the effect on self-worth feelings and consumer well-being

By L. J. Shrum, Dr. Nimish Rustagi

French Law
Law

Restoring balance in a GAFA world with a new legal tool from France

By David Restrepo Amariles

Hugues Langlois HEC video
Finance

Big Data and Investment Returns: Insights by HEC professor Hugues Langlois

By Hugues Langlois-Bertrand

©gerasimov174- A typing machine with "Words have power"
Marketing

Understanding the language of persuasion

By Tina M. Lowrey, L. J. Shrum