Daniel HALBHEER

Professeur Associé

Marketing

halbheer@hec.fr https://sites.google.com/site/dhalbheer/
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Biographie

Daniel Halbheer est professeur associé de marketing. Dans ses recherches, il se concentre sur les modèles d'affaires circulaires, la décarbonisation des chaînes d'approvisionnement et la responsabilité sociale des entreprises à travers le prisme du marketing et de l'économie. Daniel est titulaire d'un doctorat en économie de l'Université de Zurich (Suisse).

Articles scientifiques

Managing Service Shutdowns: Cash Refunds or Vouchers?

International Journal of Research in Marketing, juin 2023, vol. 40, n° 2, pp 294-315, (in coll. with R. R. CHEN, E. GERSTNER , P. ROMA)

Carbon Footprinting and Pricing Under Climate Concerns

Journal of Marketing, juillet 2022, vol. 86, n° 2, pp 186-201, (in coll. with M. BERTINI, S. BUEHLER, D. R. LEHMANN)

Price and Quality Decisions by Self-Serving Managers

International Journal of Research in Marketing, juin 2020, vol. 37, n° 2, pp 236-257, (in coll. with M. BERTINI, O. KOENIGSBERG)

Optimizing Service Failure and Damage Control

International Journal of Research in Marketing, juillet 2018, vol. 35, n° 1, pp 100-115, (in coll. with D. L. GÄRTNER, E. GERSTNER, O. KOENIGSBERG)

Payment Evasion

Journal of Industrial Economics, 3 février 2017, vol. 67, n° 4, pp 804-832, (in coll. with S. BUEHLER, M. LECHNER)

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, juin 2014, vol. 31, n° 2, pp 192-206, (in coll. with F. STAHL, O. KOENIGSBERG, D. LEHMANN)

Persuading Consumers with Social Attitudes

Journal of Economic Behavior and Organization, septembre 2012, vol. 84, n° 1, pp 439-450, (in coll. with S. BUEHLER)

Selling When Brand Image Matters

Journal of Institutional and Theoretical Economics, 2011, vol. 167, n° 1, pp 102-118, (in coll. with S. BUEHLER)

Self-Reinforcing Market Dominance

Games and Economic Behavior, 2009, vol. 67, n° 2, pp 481-502, (in coll. with E. FEHR, L. GOETTE, A. SCHMUTZLER)

Are There Waves in Merger Activity After All?

International Journal of Industrial Organization, 2009, vol. 27, n° 6, pp 708-718, (in coll. with D. GÄRTNER)

Chapitres d'ouvrages

Ökonomische Grundlagen und Grundbegriffe

Basler Kommentar Zum Kartellgesetz, M. Amstutz, M. Reinert (Eds), Helbing Lichtenhahn, 3-58

Cahiers de recherche

Product Design and Consumer Participation in Circular Business Models

Cahier de Recherche du Groupe HEC , 2022

Service Shutdowns and Compensation: Cash Refunds or Vouchers?

Cahier de Recherche du Groupe HEC , 2021

Funding Mechanisms for Higher Education: A Marketing Perspective

Cahier de Recherche du Groupe HEC , 2019

Consumer Resistance

Cahier de Recherche du Groupe HEC , 2018

Articles scientifiques

Managing Service Shutdowns: Cash Refunds or Vouchers?

International Journal of Research in Marketing, juin 2023, vol. 40, n° 2, pp 294-315, (in coll. with R. R. CHEN, E. GERSTNER , P. ROMA)

Carbon Footprinting and Pricing Under Climate Concerns

Journal of Marketing, juillet 2022, vol. 86, n° 2, pp 186-201, (in coll. with M. BERTINI, S. BUEHLER, D. R. LEHMANN)

Price and Quality Decisions by Self-Serving Managers

International Journal of Research in Marketing, juin 2020, vol. 37, n° 2, pp 236-257, (in coll. with M. BERTINI, O. KOENIGSBERG)

Optimizing Service Failure and Damage Control

International Journal of Research in Marketing, juillet 2018, vol. 35, n° 1, pp 100-115, (in coll. with D. L. GÄRTNER, E. GERSTNER, O. KOENIGSBERG)

Chapitres d'ouvrages

Ökonomische Grundlagen und Grundbegriffe

Basler Kommentar Zum Kartellgesetz, M. Amstutz, M. Reinert (Eds), Helbing Lichtenhahn, 3-58

Cahiers de recherche

Product Design and Consumer Participation in Circular Business Models

Cahier de Recherche du Groupe HEC , 2022

Service Shutdowns and Compensation: Cash Refunds or Vouchers?

Cahier de Recherche du Groupe HEC , 2021

Funding Mechanisms for Higher Education: A Marketing Perspective

Cahier de Recherche du Groupe HEC , 2019

Consumer Resistance

Cahier de Recherche du Groupe HEC , 2018

Formation

  • Doctorat, Economie, University of Zurich - Suisse
  • Master en Sciences Economiques, University of Zurich - Suisse

Nominations académiques

Responsabilités académiques à HEC

  • 2016-2019 Course Co-coordinator M1 Marketing Core Course Grande Ecole program HEC Paris

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • Elected Member of the Industrieökonomischer Ausschuss, Verein für Socialpolitik (VfS)
  • Membre, European Marketing Academy (EMAC)
  • Membre, German Economic Association of Business Administration (GEABA)
  • Membre, Institute for Operations Research and the Management Sciences (INFORMS)

Activités scientifiques

  • Rapporteur, Economic Inquiry, Economica, Information Economics and Policy, International Journal of Research in Marketing, International Journal of the Economics of Business, Journal of Applied Social Science Studies, Journal of Evolutionary Economics, Journal of Production and Operations Management, Management Science

    • Conference organisation

  • 2021-2021 Climate change & business: the role of nature & challenges of decarbonization
  • Local co-organizer of the XIIth Symposium of the German Economic Association of Business Administration (University of Zurich, joint with Nicole Ehrsam and Ulrich Kaiser)
  • Local co-organizer of the 6th Workshop on Media Economics (University of Zurich, joint with Ulrich Kaiser and Susan Mendez)
  • Co-organizer of the 2017 HEC Paris Marketing Research Camp (with Cathy Yang)

    • Prix ​​& honneurs

    • 2023 Prix Bruno Roux de Bézieux à Daniel Halbheer, Directeur Académique, & Igor Shishlov (MSD.11), Directeur Exécutif pour leur initiative pédagogique
    • 2021 Rigor & Relevance Research Award of the Swiss Academy on Marketing Science
    • 2019 Finalist 2018 IJRM Best Paper Award for 'Optimizing Service Failure and Damage Control '
    • 2015 2014 IJRM Best Paper Award for 'Choosing a digital content strategy: How much should be free?'