Entrepreneurship and Digital Innovation HEC–TUM

When & Where?

July 1 - 12 Summer 2024
In 2024 the entire program will be held at the TUM School of Management campus, Heilbronn, Germany.

The first week will be taught by HEC faculty and the second week by TUM faculty.

WEBINAR: Tuesday 26th March @ 12.30pm CET

Access the Recording Link to this Webinar

Overview

Digital innovation is disrupting our way of life, our social relations, and the economy at an ever-increasing pace. It is now at the heart of the dynamics of business creation and industry transformation. The "Entrepreneurship and Digital Innovation" Summer Program is designed for participants who have:

• A curiosity for new business models;
• An aspiration to work in a group to imagine the value proposition of a digital project;
• The desire to experiment and challenge themselves.

The objective of this 2-week program is to immerse participants in two essential dimensions of digital innovation: start-up entrepreneurship and industrial transformation.

Digital tools are transforming the way a business project is developed. The phases of understanding the market, identifying user problems, ideation, testing a new offer, iteration and launch have been profoundly modified thanks to the new creation methods and digital tools now available.

During the first week taught by HEC Paris faculty, participants will discover the fundamentals of digital entrepreneurship, ranging from the skills needed, methods applied, and tools used, to move from an idea to a startup project. The dynamic learning approach includes a learning-by-doing pedagogy with a conceptual contribution, thanks to class sessions with inspiring examples shared through testimonies and team workshops.

During the second week taught by TUM faculty (Technische Universität München), we will introduce and discuss cases and examples of digital transformation and technological innovation to industries such as healthcare or retail. Participants will work in groups to find solutions to challenges in digital transformation proposed by business managers.

Why this Program?

• Created and taught by leading HEC Paris - TUM professors
• Accessible to students of all backgrounds who wish to learn more about entrepreneurship and digital innovation
• Unparalleled opportunity to collaborate with diverse peers as part of student work groups
• Real life experience: opportunity to present your project to renowned professionals
• Dual certificate from leading partner institutions: HEC Paris and TUM

Learning outcomes

Upon successful completion of this summer program, participants will be able to do the following:

• Understand the digital revolution and why it promotes start-up entrepreneurship

• Assimilate the fundamentals of the entrepreneurial approach and its mindset

• Understand the successive steps of any entrepreneurial project: market, ideation, resolution of a user problem etc.

• Identify and use the right tools to design and test an innovative project

• Mobilize skills through an agile approach

• Understand digital technology and innovation, digital transformation in industry and the key challenges of digital projects

• Identify and use qualitative and quantitative tools to support business analysis

Assessment

Participants will be evaluated based on the following: 

• Groupwork exercises
• Case study pitch

This is an accredited program.  Students seeking credit are encouraged to consult their home institution to validate credit transfer.
 

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