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Daniel HALBHEER

Associate Professor

Marketing

 Profile picture

Biography

Daniel Halbheer holds a Doctorate in Economics from the University of Zurich (Switzerland).

His research studies optimal pricing strategies and appears in leading international journals including the International Journal of Research in Marketing, the Journal of Industrial Economics, and Games and Economic Behavior. He is the winner of the 2014 IJRM Best Paper Award.

Prior to joining HEC in 2014, he taught various courses in Business Strategy, Managerial Economics, and Game Theory to both graduate and undergraduate students at the University of St. Gallen (Switzerland) and the University of Zurich. Daniel currently teaches the Marketing Core Course in the Grande École Program, the MathCamp in the MBA program, and the Core Course Marketing Science in the PhD program.

 

Scientific articles

Optimizing Service Failure and Damage Control

International Journal of Research in Marketing, March 2018, vol. 35, n° 1, pp 100-115, (in coll. with D. L. GÄRTNER, E. GERSTNER, O. KOENIGSBERG)

Payment Evasion

Journal of Industrial Economics, December 2017, vol. 67, n° 4, pp 804-832, (in coll. with S. BUEHLER, M. LECHNER)

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, June 2014, vol. 31, n° 2, pp 192-206, (in coll. with F. STAHL, O. KOENIGSBERG, D. LEHMANN)

Persuading Consumers with Social Attitudes

Journal of Economic Behavior and Organization, September 2012, vol. 84, n° 1, pp 439-450, (in coll. with S. BUEHLER)

Selling When Brand Image Matters

Journal of Institutional and Theoretical Economics, 2011, vol. 167, n° 1, pp 102-118, (in coll. with S. BUEHLER)

Are There Waves in Merger Activity After All?

International Journal of Industrial Organization, 2009, vol. 27, n° 6, pp 708-718, (in coll. with D. GÄRTNER)

Self-Reinforcing Market Dominance

Games and Economic Behavior, 2009, vol. 67, n° 2, pp 481-502, (in coll. with E. FEHR, L. GOETTE, A. SCHMUTZLER)

Deregulating Network Industries: Dealing with Price-Quality Tradeoffs

Journal of Regulatory Economics, 2006, vol. 30, n° 1, pp 99-115, (in coll. with S. BUEHLER, D. GÄRTNER)

What Does it Take to Sell Environmental Policy? An Empirical Analysis of Referendum Data

Environmental and Resource Economics, 2006, vol. 33, n° 4, pp 441-462, (in coll. with S. NIGGLI, A. SCHMUTZLER)

Price and Quality Decisions by Self-Serving Managers

International Journal of Research in Marketing, Forthcoming, (in coll. with M. BERTINI, O. KOENIGSBERG)

Chapters edited in books

Ökonomische Grundlagen und Grundbegriffe

Basler Kommentar Zum Kartellgesetz, M. Amstutz, M. Reinert (Eds), Helbing Lichtenhahn, 3-58

Working papers

Carbon Footprinting and Pricing Under Climate Concerns

Cahier de Recherche du Groupe HEC , 2019

Consumer Resistance

Cahier de Recherche du Groupe HEC , 2018

Scientific articles

Optimizing Service Failure and Damage Control

International Journal of Research in Marketing, March 2018, vol. 35, n° 1, pp 100-115, (in coll. with D. L. GÄRTNER, E. GERSTNER, O. KOENIGSBERG)

Payment Evasion

Journal of Industrial Economics, December 2017, vol. 67, n° 4, pp 804-832, (in coll. with S. BUEHLER, M. LECHNER)

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, June 2014, vol. 31, n° 2, pp 192-206, (in coll. with F. STAHL, O. KOENIGSBERG, D. LEHMANN)

Persuading Consumers with Social Attitudes

Journal of Economic Behavior and Organization, September 2012, vol. 84, n° 1, pp 439-450, (in coll. with S. BUEHLER)

Chapters edited in books

Ökonomische Grundlagen und Grundbegriffe

Basler Kommentar Zum Kartellgesetz, M. Amstutz, M. Reinert (Eds), Helbing Lichtenhahn, 3-58

Working papers

Carbon Footprinting and Pricing Under Climate Concerns

Cahier de Recherche du Groupe HEC , 2019

Consumer Resistance

Cahier de Recherche du Groupe HEC , 2018

Education

  • Doctorate, Economics, University of Zurich - Switzerland
  • Master in Economics, University of Zurich - Switzerland

Academic appointments

Academic responsabilities at HEC

  • 2016-2019 Course Co-coordinator M1 Marketing Core Course Grande Ecole program HEC Paris
  • 2015-2018 Co-Pilot LabEx ECODEC, Axe 4 “Evaluating the Impact of Public Policies and Firms’ Decisions” HEC Paris
  • 2015-2018 Member of the Steering Committee, GREGHEC HEC Paris
  • 2014- Member of GREGHEC (CNRS) HEC Paris
  • 2014- Associate Professor HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • Elected Member of the Industrieokonomischer Ausschuss, Verein fur Socialpolitik (VfS)
  • Member, European Marketing Academy (EMAC)
  • Member, German Economic Association of Business Administration (GEABA)
  • Member, Institute for Operations Research and the Management Sciences (INFORMS)

Editorial activities

  • Reviewer, Economic Inquiry, Economica, Information Economics and Policy, International Journal of Research in Marketing, International Journal of the Economics of Business, Journal of Applied Social Science Studies, Journal of Evolutionary Economics, Journal of Production and Operations Management, Management Science
  • Reviewer for EMAC 2013 (Istanbul)
  • Reviewer for the 2nd Workshop on Industrial Organization: Theory, Empirics and Experiments (University of Salento)
  • Reviewer for EMAC 2015 (Leuven)
  • Reviewer for EMAC 2014 (Valencia)
  • Reviewer for EMAC 2017 (Groningen)
  • Reviewer for EMAC 2018 (Glasgow)
  • Reviewer for EMAC 2019 (Hamburg)

  • Conference organisation

  • Local co-organizer of the XIIth Symposium of the German Economic Association of Business Administration (University of Zurich, joint with Nicole Ehrsam and Ulrich Kaiser)
  • Local co-organizer of the 6th Workshop on Media Economics (University of Zurich, joint with Ulrich Kaiser and Susan Mendez)
  • Co-organizer of the 2017 HEC Paris Marketing Research Camp (with Cathy Yang)
  • Awards & honors

    • 2019 Finalist 2018 IJRM Best Paper Award for 'Optimizing Service Failure and Damage Control '
    • 2015 2014 IJRM Best Paper Award for 'Choosing a digital content strategy: How much should be free?'