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Daniel HALBHEER

Associate Professor

Marketing

 Profile picture

Biography

Daniel Halbheer holds a Doctorate in Economics from the University of Zurich (Switzerland).

His research studies optimal pricing strategies and appears in leading international journals including the International Journal of Research in Marketing, the Journal of Industrial Economics, and Games and Economic Behavior. He is the winner of the 2014 IJRM Best Paper Award.

Prior to joining HEC in 2014, he taught various courses in Business Strategy, Managerial Economics, and Game Theory to both graduate and undergraduate students at the University of St. Gallen (Switzerland) and the University of Zurich. Daniel currently teaches the Marketing Core Course in the Grande École Program and the course in Marketing Science in the PhD program.

 

Scientific articles

Optimizing Service Failure and Damage Control

International Journal of Research in Marketing, March 2018, vol. 35, n° 1, pp 100-115

Payment Evasion

Journal of Industrial Economics, December 2017, vol. 67, n° 4, pp 804-832

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, June 2014, vol. 31, n° 2, pp 192-206

Persuading Consumers with Social Attitudes

Journal of Economic Behavior and Organization, September 2012, vol. 84, n° 1, pp 439-450

Selling When Brand Image Matters

Journal of Institutional and Theoretical Economics, 2011, vol. 167, n° 1, pp 102-118

Are There Waves in Merger Activity After All?

International Journal of Industrial Organization, 2009, vol. 27, n° 6, pp 708-718

Self-Reinforcing Market Dominance

Games and Economic Behavior, 2009, vol. 67, n° 2, pp 481-502

Deregulating Network Industries: Dealing with Price-Quality Tradeoffs

Journal of Regulatory Economics, 2006, vol. 30, n° 1, pp 99-115

What Does it Take to Sell Environmental Policy? An Empirical Analysis of Referendum Data

Environmental and Resource Economics, 2006, vol. 33, n° 4, pp 441-462

Chapters edited in books

Ökonomische Grundlagen und Grundbegriffe

Basler Kommentar Zum Kartellgesetz, M. Amstutz, M. Reinert (Eds), Helbing Lichtenhahn, 3-58

Working papers

Consumer Resistance

Cahier de Recherche du Groupe HEC , 2018

Price and Quality Decisions by Self-Serving Managers

Cahier de Recherche du Groupe HEC , 2016

Scientific articles

Optimizing Service Failure and Damage Control

International Journal of Research in Marketing, March 2018, vol. 35, n° 1, pp 100-115

Payment Evasion

Journal of Industrial Economics, December 2017, vol. 67, n° 4, pp 804-832

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, June 2014, vol. 31, n° 2, pp 192-206

Persuading Consumers with Social Attitudes

Journal of Economic Behavior and Organization, September 2012, vol. 84, n° 1, pp 439-450

Chapters edited in books

Ökonomische Grundlagen und Grundbegriffe

Basler Kommentar Zum Kartellgesetz, M. Amstutz, M. Reinert (Eds), Helbing Lichtenhahn, 3-58

Working papers

Consumer Resistance

Cahier de Recherche du Groupe HEC , 2018

Price and Quality Decisions by Self-Serving Managers

Cahier de Recherche du Groupe HEC , 2016

Education

  • Doctorate, Economics, University of Zurich - Switzerland
  • Master in Economics, University of Zurich - Switzerland

Academic appointments

Academic responsabilities at HEC

  • 2015-2018 Co-Pilot LabEx ECODEC, Axe 4 “Evaluating the Impact of Public Policies and Firms’ Decisions” HEC Paris
  • 2015-2018 Member of the Steering Committee, GREGHEC HEC Paris
  • 2015 Course Co-coordinator M1 Marketing Core Course Grande Ecole program HEC Paris
  • 2014 Member of GREGHEC (CNRS) HEC Paris
  • 2014 Associate Professor HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, European Marketing Academy (EMAC)
  • Member, German Economic Association of Business Administration (GEABA)
  • Member, Institute for Operations Research and the Management Sciences (INFORMS)
  • Elected Member of the Industrieokonomischer Ausschuss, Verein fur Socialpolitik (VfS)

Editorial activities

  • Reviewer for EMAC 2013 (Istanbul)
  • Reviewer for the 2nd Workshop on Industrial Organization: Theory, Empirics and Experiments (University of Salento)
  • Reviewer for EMAC 2015 (Leuven)
  • Reviewer for EMAC 2014 (Valencia)
  • Reviewer EMAC 2017 (Groningen)
  • Reviewer EMAC 2018 (Glasgow)
  • Reviewer, Economic Inquiry, Economica, Information Economics and Policy, International Journal of the Economics of Business, Journal of Applied Social Science Studies, Journal of Evolutionary Economics, Journal of Production and Operations Management

  • Conference organisation

  • Local co-organizer of the XIIth Symposium of the German Economic Association of Business Administration (University of Zurich, joint with Nicole Ehrsam and Ulrich Kaiser)
  • Co-organizer of the 2017 HEC Paris Marketing Research Camp (with Cathy Yang)
  • Local co-organizer of the 6th Workshop on Media Economics (University of Zurich, joint with Ulrich Kaiser and Susan Mendez)
  • Awards & honors

    Membership in Academic or Professional Organisation

    • 2015 2014 IJRM Best Paper Award for 'Choosing a digital content strategy: How much should be free?'