Tina LOWREY

Professeur

Marketing

Membre du Comité pédagogique

lowrey@hec.fr http://www.tinamlowrey.com

Biographie

Tina M. Lowrey est professeur de marketing à HEC Paris. Elle est titulaire d'un doctorat en communication et d'un master de publicité de l'Université de l'Illinois à Urbana-Champaign, ainsi que d'une licence en finance de l'Université de Houston. Avant de rejoindre HEC Paris, elle a enseigné à l'Université du Texas à San Antonio et à l'Université Rider. Elle a également enseigné à la Wharton School de l'Université de Pennsylvanie et occupé le poste de professeur invité à NYU Stern School of Business, l'Université Tulane, ESCP et l'Université de Sydney.

Les intérêts de recherche de Tina portent sur la compréhension du symbolisme des marques par les enfants, la pratique et les rituels de don, et l'application de la théorie psycholinguistique à la communication marketing. Ses recherches ont été publiées dans un grand nombre de revues, y compris Journal of Consumer Research, Journal of Consumer Psychology et Journal of Advertising, ainsi que dans de nombreux ouvrages publiés. Elle a elle-même publié trois ouvrages, notamment Brick & Mortar Shopping in the 21st Century en 2008 (Erlbaum) et Psycholinguistic Phenomena in Marketing Communications (Erlbaum) en 2007.
Tina M.Lowrey siège au conseil de rédaction de Journal of Consumer Psychology, de Journal of Advertising, et de Media Psychology.

FILTRER PAR

Articles scientifiques

An integrative review of gift-giving research in consumer behavior and marketing

Journal of Consumer Psychology, À paraître, (in coll. with J. GIVI, L. BIRG, J. GALAK)

Coping with loneliness through consumption

Journal of Consumer Psychology, À paraître, (in coll. with L. J. SHRUM, E. Fumagalli)

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Journal of Personality and Social Psychology, septembre 2022, vol. 123, n° 3, pp 503-517, (in coll. with A. MECIT, L. J. SHRUM)

Consuming In Response to Loneliness: Bright Side and Dark Side Effects

Current Opinion in Psychology, août 2022, vol. 46, n° 101329, (in coll. with E. FUMAGALLI, L. J. SHRUM)

Psychological causes, correlates, and consequences of materialism

Consumer Psychology Review, janvier 2022, vol. 5, n° 1, pp 69-86, (in coll. with L. J. SHRUM, L. NGUYEN CHAPLIN)

COVID-19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Journal of Consumer Psychology, avril 2022, vol. 32, n° 2, pp 316-325, (in coll. with A. MECIT, L. J. SHRUM)

The Effect of Altruistic Gift Giving on Self-Indulgence in Affordable Luxury

Journal of Business Research, juillet 2022, vol. 146, pp 84-94, (in coll. with N. CHEN, F. E. PETERSEN)

Real Men Don't Buy "Mrs. Clean": Gender Bias in Gendered Brands

The Journal of the Association for Consumer Research, avril 2021, vol. 6, n° 2, (in coll. with N. Spielmann, S. Dobscha)

Can the youth materialism scale be used across different countries and cultures?

International Journal of Market Research, 5 mai 2021, vol. 63, n° 3, pp 317-334, (in coll. with A. M. Zawadzka, A. Nairn, L. Hudders, A. Bakir, A. Rogers, V. Cauberghe, E. Gentina, H. LI, F. Spotswood)

Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of Marketing, novembre 2021, vol. 85, n° 6, pp 101-117, (in coll. with R. Pogacar, J. Angle, L. J. SHRUM, F. R. Kardes)

Ouvrages

APA Handbook of Consumer Psychology

American Psychological Association_APA 2022 (in coll. with L. R. KAHLE, J. HUBER)

The Routledge Companion to Consumer Behavior

Routledge, London 2018 (in coll. with Michael R. SOLOMON)

Latin American Advances in Consumer Research

Association for Consumer Research 2014 (in coll. with E. GONZALEZ)

Brick & Mortar Shopping in the 21st Century

Psychology Press 2007

Psycholinguistic Phenomena in Marketing Communications

Psychology Press 2007

Contemporary Consumption Rituals

Psychology Press 2004 (in coll. with C. C. Otnes)

Chapitres d'ouvrages

Language and consumer psychology.

Apa Handbook Of Consumer Psychology, L. R. Kahle, T. M. Lowrey, J. Huber, American Psychological Association_APA, IV, 451-470

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

Conducting International Consumer Research with Children: Challenges and Potential Solutions

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Preface

Latin American Advances In Consumer Research, E. Gonzalez, T. M. Lowrey, Association for Consumer Research, 3

Actes de conférence

Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT)

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, L. SHRUM)

You run when time flies: Time metaphors affect inferences from the speed of time

SIM Doctoral & Research Colloquium , 2018 , Florence (A. MECIT, L.J. SHRUM)

Cahiers de recherche

Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

Cahier de Recherche du Groupe HEC , 2020

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Cahier de Recherche du Groupe HEC , 2020

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Cahier de Recherche du Groupe HEC , 2018

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Cahier de Recherche du Groupe HEC , 2018

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Cahier de Recherche du Groupe HEC , 2016

Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation

Cahier de Recherche du Groupe HEC , 2015