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Tina LOWREY

Professor

Marketing

Member of Pedagogy Committee
 Profile picture

Biography

Tina M. Lowrey is Professor of Marketing at HEC Paris. She holds a Ph.D. in Communications and an M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. She was previously a faculty member at the University of Texas at San Antonio and at Rider University. She has also taught at the Wharton School at the University of Pennsylvania and has held visiting professor positions at the NYU Stern School of Business, Tulane University, ESCP and University of Sydney.

Tina Lowrey’s research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising, as well as numerous edited volumes. She has edited three scholarly books, including the 2008 Brick & Mortar Shopping in the 21st Century (Erlbaum) and the 2007 Psycholinguistic Phenomena in Marketing Communications (Erlbaum).

Tina M. Lowrey serves on the editorial review boards of the Journal of Consumer Psychology, Journal of Advertising, and Media Psychology. She also currently serves on the Policy Board of Journal of Consumer Research. 

Scientific articles

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism

Journal of Business Ethics, July 2018, vol. 150, n° 4, pp 1173-1186, (in coll. with E. GENTINA, L. SHRUM, S. VITELL, G. ROSE)

Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, September 2018, vol. 152, n° 1, pp 103-122, (in coll. with E. GENTINA, L. SHRUM)

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of Consumer Psychology, October 2018, vol. 28, n° 4, pp 689-711, (in coll. with R. POGACAR, L. SHRUM)

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Marketing Letters, December 2017, vol. 28, n° 4, pp 565–577, (in coll. with S. M. BAXTER, M. ILICIC, A. KULCZYNSKI)

Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation

Journal of Business Research, March 2016, vol. 69, n° 3, pp 1182–1189, (in coll. with A. KRONROD)

Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers

Journal of Business Research, December 2016, vol. 69, n° 12, pp 5785-5792, (in coll. with E. GENTINA, L. SHRUM)

Communicating product size using sound and shape symbolism

Journal of Product and Brand Management, 2015, vol. 24, n° 5, pp 472-480, (in coll. with S. BAXTER, J. ILICIC, A. KULCZYNSKI)

Identity-Based Motivations and Anticipated Reckoning: Contributions to Gift-Giving Theory from an Identity-Stripping Context

Journal of Consumer Psychology, July 2015, vol. 25, n° 3, pp 431-448, (in coll. with J. G. KLEIN, C. C. OTNES)

Examining children's preference for phonetically manipulated brand names across two English accent groups

International Journal of Research in Marketing, March 2014, vol. 31, n° 1, pp 122-124, (in coll. with S. BAXTER)

Materialism: The Good, the Bad, and the Lonely

Journal of Marketing Management, December 2014, vol. 30, n° 17-18, pp 1858-1881, (in coll. with L. SHRUM, M. PANDELAERE, A. RUVIO, N. MANDEL, P. FURCHEIM, E. GENTINA, M. HERBERT, L. HUDDERS, A. NAIRN, A. SAMPLER, I. SOSCIA, L. STEINFIELD)

Chapters edited in books

Conducting International Consumer Research with Children: Challenges and Potential Solutions

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, 180-196

Preface

Latin American Advances In Consumer Research, E. Gonzalez, T. M. Lowrey, Association for Consumer Research, 3

Proceedings

Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT)

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, L. SHRUM)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

Working papers

Scientific articles

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism

Journal of Business Ethics, July 2018, vol. 150, n° 4, pp 1173-1186, (in coll. with E. GENTINA, L. SHRUM, S. VITELL, G. ROSE)

Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, September 2018, vol. 152, n° 1, pp 103-122, (in coll. with E. GENTINA, L. SHRUM)

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of Consumer Psychology, October 2018, vol. 28, n° 4, pp 689-711, (in coll. with R. POGACAR, L. SHRUM)

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Marketing Letters, December 2017, vol. 28, n° 4, pp 565–577, (in coll. with S. M. BAXTER, M. ILICIC, A. KULCZYNSKI)

Chapters edited in books

Conducting International Consumer Research with Children: Challenges and Potential Solutions

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, 180-196

Preface

Latin American Advances In Consumer Research, E. Gonzalez, T. M. Lowrey, Association for Consumer Research, 3

Proceedings

Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT)

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, L. SHRUM)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

Working papers

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Academic appointments

Academic responsabilities at HEC

  • 2014- Member of Pedagogy Committee HEC Paris
  • 2013- Member of GREGHEC (CNRS) HEC Paris
  • 2013- Professor HEC Paris

External Academic Responsabilities

  • 2007-2013 Visiting Professor Tulane University
  • 2005-2013 Professor of Marketing University of Texas at San Antonio

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, American Academy of Advertising
  • Member, Association for Consumer Research
  • Member, Society for Consumer Psychology (APA - Division 23)

Editorial activities

  • 2013- Guest Associate Editor, Sage Open
  • 2002- Guest Editor, Special Issue "Psychology, Marketing Psycholinguistics", Psychology Marketing, 19 (7-8)
  • FWO-Expert Panel GM2: Economics, Business Economics, and Management
  • Member, Editorial Review Board, Journal of Advertising (Outstanding Review Awards, 2006 2010)
  • Member, Editorial Review Board, Journal of Consumer Psychology
  • Member, Editorial Review Board, Media Psychology
  • Member, Editorial Review Board, Psychology Marketing

  • Conference organisation

  • 2015- Co-Chair, European Marketing Academy conference, Consumer Behavior track, Leuven
  • 2014- Co-Chair, 2014 Latin American Association for Consumer Research conference, Guadalajara
  • 2013- Co-Chair, 2013 Transformative Consumer Research conference (Materialism Track), Lille