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Tina LOWREY

Professor

Marketing

Member of Pedagogy Committee
 Profile picture

Biography

Tina M. Lowrey is Professor of Marketing at HEC Paris. She holds a Ph.D. in Communications and an M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. She was previously a faculty member at the University of Texas at San Antonio and at Rider University. She has also taught at the Wharton School at the University of Pennsylvania and has held visiting professor positions at the NYU Stern School of Business, Tulane University, ESCP and University of Sydney.

Tina Lowrey’s research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising, as well as numerous edited volumes. She has edited three scholarly books, including the 2008 Brick & Mortar Shopping in the 21st Century (Erlbaum) and the 2007 Psycholinguistic Phenomena in Marketing Communications (Erlbaum).

Tina M. Lowrey serves on the editorial review boards of the Journal of Consumer Psychology, Journal of Advertising, and Media Psychology. She also currently serves on the Policy Board of Journal of Consumer Research. 

Scientific articles

Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, September 2018, vol. 152, n° 1, pp 103-122

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of Consumer Psychology, October 2018, vol. 28, n° 4, pp 689-711

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Marketing Letters, December 2017, vol. 28, n° 4, pp 565–577

Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation

Journal of Business Research, March 2016, vol. 69, n° 3, pp 1182–1189

Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers

Journal of Business Research, December 2016, vol. 69, n° 12, pp 5785-5792

Communicating product size using sound and shape symbolism

Journal of Product and Brand Management, 2015, vol. 24, n° 5, pp 472-480

Identity-Based Motivations and Anticipated Reckoning: Contributions to Gift-Giving Theory from an Identity-Stripping Context

Journal of Consumer Psychology, July 2015, vol. 25, n° 3, pp 431-448

Examining children's preference for phonetically manipulated brand names across two English accent groups

International Journal of Research in Marketing, March 2014, vol. 31, n° 1, pp 122-124

Materialism: The Good, the Bad, and the Lonely

Journal of Marketing Management, December 2014, vol. 30, n° 17-18, pp 1858-1881

Chapters edited in books

Preface

Latin American Advances In Consumer Research, E. Gonzalez, T. M. Lowrey, Association for Consumer Research, 3

Proceedings

Dimensions of product newness and their differential effect on market success

Proceedings of the 31st EMAC Conference , 2002 , Braga (J. B. E. M. Steenkamp, J. C. M. van Trijp)

Quoi de neuf ? Une approche pluridimensionnelle de la notion de nouveauté

Proceedings XVIIIe Congrès International de l'Association Française de Marketing , 2002 , Lille (J. C. M. van Trijp, J. B. E. M. Steenkamp)

What's new? A multidimensional approach to product newness

Proceedings of the E-ACR conference , 2001 , Berlin (J. B. E. M. Steenkamp, J. C. M. van Trijp)

Effects of (in)congruent odors on buying decisions, Marketing and Competition in the Information Age

Proceedings of the 28th EMAC Conference - Berlin: Humboldt Universität , 1999 , Berlin (H. N. J. Schifferstein)

Confrontation avec le mythe : Rome dans quelques textes contemporains de langue allemande

Le mythe de Rome en Europe : modèles et contre-modèles , 2012

Satisfaction, Implication, Engagement, Enracinement et Intention de Départ des Jeunes Cadres : Une Relation Ambigüe

XXIe Congrès de l'AGRH , 2010 , Saint-Malo (C.-H. BESSEYRE DES HORTS)

Sampling large-scale social networks: insights from simulated networks

Proceedings of the 18th workshop on information technologies and systems , 2008 (H. Thadakamalla, A. Rangaswamy, Z. Huang)

The Role of Assimilation and Individuation in Teen Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2015 Global Fashion Management Conference at Florence Proceedings , 2015 , Florence (S. GENTINA, L. SHRUM)

Consumer Judgments as a Function of Social Class

Advances in Consumer Research , 2014 , 41 (J. LEE, L. SHRUM)

The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading

Advances in Consumer Psychology , 2014 , Miami (S. ROCHE, L. SHRUM)

What's in a name ? sound symbolism of stock ticker symbols predict stock performance

Advances in Consumer Research , 2014 , 42 (S. ROCHE, L. SHRUM)

The Impact of Phonetic Symbolism on Stock Performance: Stop Consonant Symbols Perform Better than Fricative Consonant Symbols During First Year of Trading

Advances in Consumer Research , 2013 , Duluth , 40

Equity Trading Systems in Europe

Proceedings de la conférence Global Equity Markets, Société des Bourses Françaises - New York Stock Exchange , 1999 , Paris (M. Demarchi)

Consumer Factors of Preference for National vs Distributors' Brands

ESOMAR Proceedings , 1996 , Berlin

Typicality assessments for mega-brands

Proceedings of the 24th EMAC Conference , 1995 , Cergy-Pontoise (G. LAURENT)

Stealing Brand Equity: Measuring Perceptual Confusion Between National Brands and 'Copycat' Own-label Products

Proceedings of ESOMAR Seminar on "Building Sucessfull Brands; the Need for an Integrated Approach" , 1994 , Prague

How global are global brands ?, in The challenge of branding today and in the future ?

Actes de la Conférence ESOMAR , 1992

Working papers

Scientific articles

Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, September 2018, vol. 152, n° 1, pp 103-122

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of Consumer Psychology, October 2018, vol. 28, n° 4, pp 689-711

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Marketing Letters, December 2017, vol. 28, n° 4, pp 565–577

Chapters edited in books

Preface

Latin American Advances In Consumer Research, E. Gonzalez, T. M. Lowrey, Association for Consumer Research, 3

Proceedings

Dimensions of product newness and their differential effect on market success

Proceedings of the 31st EMAC Conference , 2002 , Braga (J. B. E. M. Steenkamp, J. C. M. van Trijp)

Quoi de neuf ? Une approche pluridimensionnelle de la notion de nouveauté

Proceedings XVIIIe Congrès International de l'Association Française de Marketing , 2002 , Lille (J. C. M. van Trijp, J. B. E. M. Steenkamp)

What's new? A multidimensional approach to product newness

Proceedings of the E-ACR conference , 2001 , Berlin (J. B. E. M. Steenkamp, J. C. M. van Trijp)

Effects of (in)congruent odors on buying decisions, Marketing and Competition in the Information Age

Proceedings of the 28th EMAC Conference - Berlin: Humboldt Universität , 1999 , Berlin (H. N. J. Schifferstein)

Confrontation avec le mythe : Rome dans quelques textes contemporains de langue allemande

Le mythe de Rome en Europe : modèles et contre-modèles , 2012

Satisfaction, Implication, Engagement, Enracinement et Intention de Départ des Jeunes Cadres : Une Relation Ambigüe

XXIe Congrès de l'AGRH , 2010 , Saint-Malo (C.-H. BESSEYRE DES HORTS)

Sampling large-scale social networks: insights from simulated networks

Proceedings of the 18th workshop on information technologies and systems , 2008 (H. Thadakamalla, A. Rangaswamy, Z. Huang)

The Role of Assimilation and Individuation in Teen Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2015 Global Fashion Management Conference at Florence Proceedings , 2015 , Florence (S. GENTINA, L. SHRUM)

Consumer Judgments as a Function of Social Class

Advances in Consumer Research , 2014 , 41 (J. LEE, L. SHRUM)

The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading

Advances in Consumer Psychology , 2014 , Miami (S. ROCHE, L. SHRUM)

What's in a name ? sound symbolism of stock ticker symbols predict stock performance

Advances in Consumer Research , 2014 , 42 (S. ROCHE, L. SHRUM)

The Impact of Phonetic Symbolism on Stock Performance: Stop Consonant Symbols Perform Better than Fricative Consonant Symbols During First Year of Trading

Advances in Consumer Research , 2013 , Duluth , 40

Equity Trading Systems in Europe

Proceedings de la conférence Global Equity Markets, Société des Bourses Françaises - New York Stock Exchange , 1999 , Paris (M. Demarchi)

Consumer Factors of Preference for National vs Distributors' Brands

ESOMAR Proceedings , 1996 , Berlin

Typicality assessments for mega-brands

Proceedings of the 24th EMAC Conference , 1995 , Cergy-Pontoise (G. LAURENT)

Stealing Brand Equity: Measuring Perceptual Confusion Between National Brands and 'Copycat' Own-label Products

Proceedings of ESOMAR Seminar on "Building Sucessfull Brands; the Need for an Integrated Approach" , 1994 , Prague

How global are global brands ?, in The challenge of branding today and in the future ?

Actes de la Conférence ESOMAR , 1992

Working papers

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Academic appointments

Academic responsabilities at HEC

  • 2014 Member of Pedagogy Committee HEC Paris
  • 2013 Member of GREGHEC (CNRS) HEC Paris
  • 2013 Professor HEC Paris

External Academic Responsabilities

  • 2007-2013 Visiting Professor Tulane University
  • 2005-2013 Professor of Marketing University of Texas at San Antonio

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, American Academy of Advertising
  • Member, Society for Consumer Psychology (APA - Division 23)
  • Member, Association for Consumer Research

Editorial activities

  • Member, Editorial Review Board, Journal of Consumer Psychology
  • Member, Editorial Review Board, Psychology Marketing
  • FWO-Expert Panel GM2: Economics, Business Economics, and Management
  • Member, Editorial Review Board, Media Psychology
  • Member, Editorial Review Board, Journal of Advertising (Outstanding Review Awards, 2006 2010)
  • 2013- Guest Associate Editor, Sage Open
  • 2002- Guest Editor, Special Issue "Psychology, Marketing Psycholinguistics", Psychology Marketing, 19 (7-8)

  • Conference organisation

  • 2015- Co-Chair, European Marketing Academy conference, Consumer Behavior track, Leuven
  • 2014- Co-Chair, 2014 Latin American Association for Consumer Research conference, Guadalajara
  • 2013- Co-Chair, 2013 Transformative Consumer Research conference (Materialism Track), Lille