Using Innovations on Social Media for More Engagement? Be Aware of The Cultural Differences
According to Instagram, more than 500 million Instagram accounts use Stories every day, with four million businesses using Stories ads every month. But Stories may not universally have the impact that influencers and social media platforms hope they will, of increasing engagement, and revenues, respectively. HEC Paris researchers Reza Alibakhshi and Shirish C. Srivastava share their learnings of their investigation into the impact of Stories on follower engagement with influencers.
Digitalization as an Enabler of Business Transformation: The Orange Case
Transformation is lauded as the best way to build competitive advantage and adapt over the long term. To succeed, it requires a culture of adaptability, a finely tuned focus on the specific context, and the capability to build and grow an ecosystem. Two researchers share their learnings from their analysis of how Orange completely metamorphosed its business over more than two decades.
To What Extent Do People Follow Algorithms’ Advice More Than Human Advice?
Algorithms can enable faster, more effective decision making in domains ranging from medical diagnosis to the choice of a romantic partner. But for this potential to actually translate into useful practical choices, humans must trust and follow the advice algorithms provide. Researchers in Information Systems Cathy Liu Yang and Xitong Li of HEC Paris and Sangseok You of Sungkyunkwan University, have explored the factors that influence people's reliance on algorithmic decision aid.
Actual Trust in Virtual Worlds: Opportunities and Challenges for Companies Operating in the Metaverse
We Zoom, we email, we chat in Teams… a host of online tools and apps help us connect with colleagues and customers, wherever they are in the world. Exciting new opportunities for collaboration come in the form of immersive and fully configurable virtual worlds. But first, can we find ways of tackling the uncertainties and distrust people harbor about these online environments?
Even a Seemingly Stable Business Needs to Adapt to Our Rapidly Changing Digital World
No business can relax for too long, but in our digital world, it's a matter of adapt or die. And as the boom of e-commerce has revolutionized supply chains and profoundly altered customer demands, data standards for retail products have needed to evolve. This has been a challenge for GS1, the original global provider of barcodes, which has had switch from providing “data-as-a-product” to “data-as-a-service”, totally rethinking its business model in the process.
How Do Algorithmic Recommendations Lead Consumers to Make Online Purchases?
Many E-commerce sites such as Amazon, YouTube, and Netflix, but also online advertisers, use recommender systems. Recommender systems are algorithms that, based on data sets, recommend to users contents and products that match their preferences. In this interview, Xitong Li of HEC Paris, Associate Professor of Information Systems and a Hi! PARIS center’s research fellowship holder, reveals new research, a joint work with two German researchers, and explains how recommender systems induce consumers to buy.
Meta and Data Privacy: a Clash of Cultures and Generations?
HEC Paris Assistant Professor in Marketing, Klaus Miller, analyzes the February 3 Facebook/Meta stock market plunge. What exactly does it tell us about private data on internet and its links to the advertising world? We meet Klaus on February 8, the very day he and five co-researchers self-published “The Impact of the GDPR on the Online Advertising Market”. This book focuses on Europe’s GDPR and how it affects online publicity. In a wide-ranging discussion on personal data and the advertising industry, Klaus provides insights on ad blockers on news websites and their impact on our reading habits.
How Governments Can Take Actions Against Fake News Propensity
The COVID-19 pandemic has touched almost all countries around the world. The crisis marks an undefined period of uncertainty and fear among citizens around the globe. Such prolonged conditions of uncertainty and fear amongst people has triggered a surge in the amount of fake news circulating on the Internet. Our research highlights the urgent need to arrest the growing infodemic of fake news, which has precipitated significantly during the current COVID-19 pandemic. There is a clear need for governments to plan and invest in tools for identifying misinformation and improving online accountability especially during times of a crisis.
When Videos Become Viral: Why, How and What Consequences?
Although popular wisdom assumes that virality is a random and thus unmanageable process, research by Haris Krijestorac (HEC Paris), Rajiv Garg (Goizueta Business School, Emory University) and Vijay Mahajan (University of Texas) finds several ways for marketers and content creators to design and promote their digital media in ways that significantly increase the likelihood of these media achieving virality and sustaining it. Interview with Haris Krijestorac, Assistant Professor of Information Systems.
What AI and Robots Can Change at Work During and After a Crisis
The Covid-19 health crisis has placed millions of employees under lockdown. While digital technology enables some to work remotely, others are forced into unemployment, hence disrupting business operations in an unprecedented way. Is this a case for the development of the use of artificial intelligence and robots to assist or to replace humans? HEC Paris Assistant Professor Sangseok You, explains how AI and robots are used and what it means for the future of work.