How Do Algorithmic Recommendations Lead Consumers to Make Online Purchases?
E-commerce and web services such as Amazon, YouTube, and Netflix, but also online advertisers, use recommender systems. Recommender systems are algorithms that, based on data sets, recommend to users contents and products that match their preferences. In this interview, Xitong Li of HEC Paris, Associate Professor of Information Systems and a Hi! PARIS center’s research fellowship holder, reveals new research, explains how recommender systems induce consumers to buy.
Meta and Data Privacy: a Clash of Cultures and Generations?
HEC Paris Assistant Professor in Marketing, Klaus Miller, analyzes the February 3 Facebook/Meta stock market plunge. What exactly does it tell us about private data on internet and its links to the advertising world? We meet Klaus on February 8, the very day he and five co-researchers self-published “The Impact of the GDPR on the Online Advertising Market”. This book focuses on Europe’s GDPR and how it affects online publicity. In a wide-ranging discussion on personal data and the advertising industry, Klaus provides insights on ad blockers on news websites and their impact on our reading habits.
How Governments Can Take Actions Against Fake News Propensity
The COVID-19 pandemic has touched almost all countries around the world. The crisis marks an undefined period of uncertainty and fear among citizens around the globe. Such prolonged conditions of uncertainty and fear amongst people has triggered a surge in the amount of fake news circulating on the Internet. Our research highlights the urgent need to arrest the growing infodemic of fake news, which has precipitated significantly during the current COVID-19 pandemic. There is a clear need for governments to plan and invest in tools for identifying misinformation and improving online accountability especially during times of a crisis.
When Videos Become Viral: Why, How and What Consequences?
Although popular wisdom assumes that virality is a random and thus unmanageable process, research by Haris Krijestorac (HEC Paris), Rajiv Garg (Goizueta Business School, Emory University) and Vijay Mahajan (University of Texas) finds several ways for marketers and content creators to design and promote their digital media in ways that significantly increase the likelihood of these media achieving virality and sustaining it. Interview with Haris Krijestorac, Assistant Professor of Information Systems.
What AI and Robots Can Change at Work During and After a Crisis
The Covid-19 health crisis has placed millions of employees under lockdown. While digital technology enables some to work remotely, others are forced into unemployment, hence disrupting business operations in an unprecedented way. Is this a case for the development of the use of artificial intelligence and robots to assist or to replace humans? HEC Paris Assistant Professor Sangseok You, explains how AI and robots are used and what it means for the future of work.
Understanding and Improving e-Government Website Usage
Administrations invest significant time and money into the development of e-government websites. Ultimately, the reward is cost savings and greater efficiency for governments, but this depends on the public’s initial adoption and continued use of the sites. A new research paper investigates the factors that influence people’s usage of e-government sites and offers tips to improve service quality.
Team-Building with Robots – It Works!
Robots are increasingly being used in environments where they must interact closely with humans to perform tasks together. Sangseok You (Assistant Professor at HEC Paris) and colleagues have found surprisingly simple ways to get humans to bond with robots and thus work together more effectively.
Workers Could Feel Safer with Robots Thanks to Virtual Reality
Robots are making their way into diverse fields of work but human workers often still feel unsafe working alongside them, regardless of the true levels of risk. Sangseok You (Assistant Professor at HEC Paris) and colleagues have used virtual reality to explore how humans can be made to feel safer while working with robots.