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Kristine DE VALCK

Professeur Associé

Marketing

 Profile picture

Biographie

Kristine de Valck a obtenu son Doctorat au RSM Erasmus University. Dans sa thèse, elle s'est penchée sur l'influence des communautés virtuelles de consommation dans la prise de décisions des consommateurs.

Ses recherches continuent de se concentrer sur l'influence interpersonnelle, le bouche-à-oreille électronique et le rôle des nouvelles technologies de communication (blogs, podcasts, téléphones mobiles, etc.) dans le marketing.

Articles scientifiques

Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns

Advances in Consumer Research, 2008, vol. 35, (in coll. with R. Kozinets, S. J. S. Wilner, A. Wojnicki)

Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star

European Advances in Consumer Research, 2008, vol. 8, (in coll. with D. Rasolofoarison, G. Kretz)

Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities

Advances in Consumer Research, 2007, vol. 34, pp 450-451, (in coll. with C. DAMBRIN)

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

British Journal of Management, septembre 2007, vol. 18, n° 3, pp 241-256, (in coll. with F. Langerak, P. Verhoef, P. W. J. Verlegh)

Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap

Ontwikkelingen in het Marktonderzoek, 2006, vol. 31, pp 27-43, (in coll. with B. Wierenga, G. Van Bruggen)

Word-of-Mouth in Virtual Communities: A Netnographic Analysis

Advances in Consumer Research, 2005, vol. 33, pp 573-575,

The Effect of Members'Satisfaction with a Virtual Community on Member Participation

Advances in Consumer Research, 2004, vol. 31, pp 56-57, (in coll. with P. W. J. Verlegh, P. Verhoef, F. Langerak)

Bioscoopbeelden Kunnen Gerust Bezichtigd Worden; Rotterdamse Bioscopen in het Seizoen 1908/1909

Tijdschrift voor Mediageschiedenis, 1998, vol. 1, n° 1, pp 32-46,

Actes de conférence

Vulnerable Consumers: Ethnography of the Consumption of French Farmers Facing Impoverishment

Association for Consumer Research , 2012 , Advances in Consumer Research (F. Passerard, R. LAUFER)

Better Understanding the Materiality of Socializing Consumption Experiences: The Case of Online Discussion Forums in Virtual Communities

Mieux comprendre les processus de socialisation du consommateur: le cas des forums de discussion des communautés virtuelles comme expérience durable de consommation

Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture

Proceedings of the 4th Consumer Culture Theory Conference , 2009 , Ann Arbor MI (J. Hietanen, J. Rokka)

Articles scientifiques

Lost in Translation: The Social Shaping of Marketing Messaging

GfK Marketing Intelligence Review, novembre 2014, vol. 6, n° 2, pp 22-27, (in coll. with R. V. KOZINETS, A. WOJNICKI, S. J. S. WILNER)

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Journal of Interactive Marketing, novembre 2013, vol. 27, n° 4, pp 311-323, (in coll. with M. S. YADAV, T. HENNIG-THURAU, D. L. HOFFMAN, M. SPANN)

Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning

Journal of Interactive Marketing, février 2013, vol. 27, n° 1, pp 62-73, (in coll. with C. Balagué)

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, mars 2010, vol. 74, n° 2, pp 71-89, (in coll. with R. Kozinets, A. Wojnicki, S. Wilner)

Chapters edited in books

Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap

Ontwikkelingen In Het Marktonderzoek, F. Bronner (Ed.), 31, 27-43

Actes de conférence

Vulnerable Consumers: Ethnography of the Consumption of French Farmers Facing Impoverishment

Association for Consumer Research , 2012 , Advances in Consumer Research (F. Passerard, R. LAUFER)

Better Understanding the Materiality of Socializing Consumption Experiences: The Case of Online Discussion Forums in Virtual Communities

Mieux comprendre les processus de socialisation du consommateur: le cas des forums de discussion des communautés virtuelles comme expérience durable de consommation

Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture

Proceedings of the 4th Consumer Culture Theory Conference , 2009 , Ann Arbor MI (J. Hietanen, J. Rokka)

Formation

  • International Teachers Programme, IMD - Suisse
  • Ph.D. in Marketing Management, Erasmus University, ERIM, RSM - Pays-Bas
  • M.A. in Theater, Film & Television Studies, Universiteit Utrecht - Pays-Bas
  • Exchange Student in Graduate Program, Communication Arts, University of Wisconsin-Madison - USA
  • Pre-University Degree, Marnix Gymnasium - Pays-Bas

Nominations académiques

Responsabilités académiques à HEC

  • 2018- Doyen Associé, Directeur du Doctorat HEC HEC Paris
  • 2016-2018 Directeur Académique, KERING HEC Paris
  • 2015-2017 Coordinateur de département, Marketing HEC Paris
  • 2015-2017 Directeur Académique de la Majeure EMBA Leading Digital Transformation HEC Paris
  • 2012-2014 Directeur Académique d'International Teachers Programme HEC Paris
  • 2010- Professeur Associé, Marketing HEC Paris
  • 2004- Membre du GREGHEC (CNRS) HEC Paris

Responsabilités académiques externes

  • 2008-2008 April-May Visiting Scholar, Schulich School of Business Université York

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • Membre, ACR
  • Membre, AFM
  • Membre, EMAC

Activités scientifiques

  • octobre 2017- Membre du Comité Scientifique Business Digest

  • Prix ​​& honneurs

    • 2017 Prix Article Professeur de la Fondation HEC pour « The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors »
    • 2014 Academy of Management Best Paper Award pour l'article “Between Fame and Blame: The Contested Meaning of Personal Branding in the Field of Journalism”
    • 2013 Citations of Excellence Award pour l'article “Virtual Communities: A Marketing Perspective”, Decision Support Systems (2009).
    • 2010 Prix Article Professeur de la Fondation HEC pour l'article "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities", Journal of Marketing
    • 2009 ACR Film Festival Juror's Prize Award Best Consumer Research Videography for "Brothers in Paint"
    • 2005 Nominated for the SAP-PIM Marketing Science Award , the Netherlands for the dissertation "Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship", ERIM PhD Series: Research in Management, EPS-2005-050-MKT, ISBN 90-5892-078-X.
    • 1998 Dr Peters Price for best master thesis in trends of audiovisual research