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Alican MECIT

Doctorant

Marketing

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Biographie

"I’m a third-year Ph.D. candidate in marketing (consumer behavior) at HEC Paris. In my research, I study how syntactic categories such as pronouns affect the degree to which individuals attribute humanlike characteristics to nonhumans. More specifically, I study the languages such as French, Turkish, and Hungarian, which treat humans and nonhumans on the same level, and question if anthropomorphism can be the default state of mind for speakers of such languages. Related to cognitive linguistics again, in my second project, I look at how time metaphors affect people’s self-speed judgements. To be precise, I look at the effects of spatial and cultural metaphors on the extent to which people infer and adjust their speed from the speed of time and whether this inference has any consequences for consumers such as accuracy in decision-making and impulsivity.”

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Formation

  • Master, Sciences de Gestion, Marketing, Bogazici University - Turquie
  • Bachelor of Arts, Sciences de Gestion, Management, Bogazici University - Turquie

Nominations académiques

Responsabilités académiques à HEC

  • 2016 GREGHEC HEC Paris
  • 2016 Doctorant, Marketing HEC Paris