Aller au contenu principal
A propos d'HEC A propos d'HEC
Summer School Summer School
Faculté et Recherche Faculté et Recherche
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
Programme PhD Programme PhD
Executive Education Executive Education
HEC Online HEC Online
A propos d'HEC
En bref En bref
Qui sommes-nous ? Qui sommes-nous ?
Égalité des chances Égalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversité et inclusion Diversité et inclusion
Fondation HEC Fondation HEC
Vie du campus Vie du campus
Rapport d'activité Rapport d'activité
Summer School
Youth programs Youth programs
Summer programs Summer programs
Online Programs Online Programs
Faculté et Recherche
À propos À propos
Corps professoral Corps professoral
Départements Départements
Centres Centres
Chaires Chaires
Financements Financements
Knowledge@HEC Knowledge@HEC
Grande Ecole
& Masters
Grande Ecole
Master in Management
Grande Ecole
Master in Management
Programmes
Masters
Programmes
Masters
Doubles
Diplômes
Doubles
Diplômes
Programmes
Bachelor
Programmes
Bachelor
Programmes
Summer
Programmes
Summer
Exchange
students
Exchange
students
Vie
Etudiante
Vie
Etudiante
Notre
différence
Notre
différence
Bachelor Programs
Vue d'ensemble Vue d'ensemble
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
Programme PhD
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Accueil Accueil
Qui sommes-nous ? Qui sommes-nous ?
Univers de formation Univers de formation
Programmes Programmes
Offres entreprises Offres entreprises
Événements/Actualités Événements/Actualités
Contacts Contacts
HEC Online
En bref En bref
Programmes Executive Programmes Executive
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

Yvan NOROTTE

Doctorant

Marketing

 Profile picture

Biographie

My research interests revolve around cognitive psychology, judgement, and decision making. I am passionate about understanding how the inferences we make on others' intentions influence how we process the information they share.

I explore the role of social inferences on consumer information processing. Combining theories from marketing and psychology, I aim to provide solutions to concrete consumer challenges in the current societal and digital landscape. To do so, I adopt a multi-method approach, combining both secondary data and experiments, to investigate the impact of social inferences on belief formation in polarized environments (how can we reduce polarization and foster cohesion?) and in user-generated content networks (what leads users to follow back?).

For more information, check out my personnal website here

Formation

  • Master in Cognitive Sciences, Ecole Normale Supérieure - Lyon - France
  • Master in Engineering, Ecole Nationale Supérieure des Mines - France
  • Management MSc., Cranfield University - Royaume-Uni
  • Bachelor, Science, Mathématiques, Université Jean Monnet - France

Nominations académiques

Responsabilités académiques à HEC

  • 2020- Doctorant, Marketing HEC Paris
  • 2020- Doctorant, GREGHEC HEC Paris