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Biography

Robert W. Palmatier holds a Bachelors and Masters in Electrical Engineering from Georgia Institute of Technology, an MBA from Georgia State University, and a Ph.D. from the University of Missouri. He held a one year post doctoral position at Northwestern University's Kellogg School of Management. He presently is the John C. Narver Chair of Business Administration at the University of Washington’s Foster School of Business. 

Prior to academia, he held numerous positions in industry including President & Chief Operating Officer of C&K Components, European General Manager (Paris, France), and Sales & Marketing Manager at Tyco-Raychem Corporation (Swindon, England). He has also served as a Lieutenant onboard nuclear submarines in the United States Navy.

Dr. Palmatier has served as the chair of the National Research Council, the National Academy of Sciences, and the Wright Centers of Innovation proposal selection committee, which awarded grants of $20 million for the development of a new Wright Center of Innovation. He was selected as a member of NASA’s Computing, Information, and Communications Advisory Group to assess the current state of technology development within academia, governmental agencies, and industry for recommending future investments areas. He has worked as a marketing consultant with companies including Cincom, Emerson, Fifth Third Bank, Littelfuse, Microsoft, Telstra, Raychem, Pacific Propeller, and Manufacturers’ Representative Educational Research Foundation. 

His research interest is focused on relationship marketing and marketing strategy with an emphasis on customer relationships in the business-to-business, service, and retail markets. His research has appeared in Journal of Marketing, Journal of Marketing ResearchMarketing Science, Journal of Retailing, Journal of Consumer Psychology, and the International Journal of Research in Marketing. His research has received the Harold H. Maynard and Lou W. Stern research awards. His research has appeared in the New York Times and on MSNBC and NPR. He teaches marketing strategy in both the EMBA and MBA programs.

Scientific articles

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

Journal of Marketing, January 2014, vol. 78, n° 1, pp 76-94, (in coll. with G. GONZALEZ, D. CLARO)

Scientific articles

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

Journal of Marketing, January 2014, vol. 78, n° 1, pp 76-94, (in coll. with G. GONZALEZ, D. CLARO)

Education

  • Ph.D.in Business Administration, Northwestern University, Kellogg Graduate School of Management - USA
  • Master of Business Administration, Georgia State University - USA
  • MSEE in Electrical Engineering, Georgia Institute of Technology, Atlanta, GA - USA
  • BSEE in Electrical Engineering, Georgia Institute of Technology, Atlanta, GA - USA

Academic appointments

Academic responsabilities at HEC

  • 2013- Visiting Professor HEC Paris

External Academic Responsabilities

  • 2015-2015 Visiting professor, Marketing HEC Paris
  • 2014-2014 visiting professor HEC Paris
  • 2012-2012 Professor University of Washington
  • 2009-2009 Associate Professor in B.A. University of Washington
  • 2007-2008 Assistant Professor University of Washington
  • 2005-2007 Assistant Professor 2University of Cincinnati
  • 2004-2005 Visiting Professor Northwestern University, Kellogg Graduate School of Management
  • 2001-2004 Assistant Professor University of Missouri-Saint-Louis