Aller au contenu principal
A propos d'HEC A propos d'HEC Faculté et Recherche Faculté et Recherche Grande Ecole
& Masters Grande Ecole
& Masters
Programmes MBA Programmes MBA Programme PhD Programme PhD Executive Education Executive Education Summer School Summer School HEC Online HEC Online
A propos d'HEC En bref En bref Qui sommes-nous ? Qui sommes-nous ? Egalité des chances Egalité des chances Centre Carrières Centre Carrières International International Vie du campus Vie du campus Stories Stories Fondation HEC Fondation HEC Faculté et Recherche À propos À propos Corps professoral Corps professoral Départements Départements Centres Centres Chaires Chaires Knowledge Knowledge Grande Ecole
& Masters
Programme
Grande Ecole Programme
Grande Ecole
MSc International
Finance MSc International
Finance
MS et MSc MS et MSc Programmes
X-HEC Programmes
X-HEC
Doubles Diplômes
en Admission directe Doubles Diplômes
en Admission directe
Visiting students Visiting students Certificats Certificats Vie
Etudiante Vie
Etudiante
Programmes MBA MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA Programme PhD Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Mastères Executive Mastères Certificats Executive Certificats Executive Programmes courts Executive Programmes courts Executive Online Online Executive MBA Executive MBA Formez vos équipes Formez vos équipes Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online En bref En bref Programme diplômant Programme diplômant Certificats Executive Certificats Executive MOOCs MOOCs

Kristine DE VALCK

Professeur Associé

Marketing

 Profile picture

Biographie

Kristine de Valck a obtenu son Doctorat au RSM Erasmus University. Dans sa thèse, elle s'est penchée sur l'influence des communautés virtuelles de consommation dans la prise de décisions des consommateurs.

Ses recherches continuent de se concentrer sur l'influence interpersonnelle, le bouche-à-oreille électronique et le rôle des nouvelles technologies de communication (blogs, podcasts, téléphones mobiles, etc.) dans le marketing.

Articles scientifiques

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Journal of the Academy of Marketing Science, À paraître, (in coll. with A. BABIC ROSARIO, F. SOTGIU)

Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach

Journal of Business Research, février 2019, vol. 95, pp 253-265, (in coll. with S. FEIEREISEN, D. RASOLOFOARISON, J. SCHMITT)

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Journal of Public Policy & Marketing, automne 2016, vol. 35, n° 2, pp 185-197, (in coll. with A. BARRIOS, C. SCHULTZ, O. SIBAI, K. HUSEMANN, M. MAXWELL-SMITH, M. K. LUEDICKE)

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of Marketing Research, juin 2016, vol. 53, n° 3, pp 297-318, (in coll. with A. BABIC, F. SOTGIU, T. H. A. BIJMOLT)

Social Control in Online Communities of Consumption: A Framework for Community Management

Psychology and Marketing, mars 2015, vol. 32, n° 3, pp 250-264, (in coll. with O. SIBAI, A. FARRELL, J. M. RUDD)

Lost in Translation: The Social Shaping of Marketing Messaging

GfK Marketing Intelligence Review, novembre 2014, vol. 6, n° 2, pp 22-27, (in coll. with R. V. KOZINETS, A. WOJNICKI, S. J. S. WILNER)

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Journal of Interactive Marketing, novembre 2013, vol. 27, n° 4, pp 311-323, (in coll. with M. S. YADAV, T. HENNIG-THURAU, D. L. HOFFMAN, M. SPANN)

Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning

Journal of Interactive Marketing, février 2013, vol. 27, n° 1, pp 62-73, (in coll. with C. Balagué)

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, mars 2010, vol. 74, n° 2, pp 71-89, (in coll. with R. Kozinets, A. Wojnicki, S. Wilner)

Videography in Consumer Research; Visions for a Method on the Rise

Finanza Marketing e Produzione, 2009, vol. 27, n° 4, pp 81-101, (in coll. with J. Hietanen, J. Rokka)

Ouvrages

Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship

Erasmus Research Institute of Management (ERIM)

Chapitres d'ouvrages

Fashion Blogging

The Routledge Companion To Digital Consumption, R. W. Belk, R. Llamas (eds.), Routledge, New York, 62-71

Better Understanding Construction of the Self : An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums

Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12, 287-313

'Pixelize me': Digital Storytelling and the creation of archetypal mythis through explicit and implicit self-brand association in fashion and luxury blogs

Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12, 313-332

The War of the eTribes: Online Conflicts and Communal Consumption

Consumer Tribes: Theory, Practice, And Prospects, B. Cova, R. V. Kozinets, A. Shankar (eds.), Elsevier / Butterworth-Heinemann, Burlington, MA, 260-274

Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap

Ontwikkelingen In Het Marktonderzoek, F. Bronner (Ed.), 31, 27-43

Actes de conférence

Game of Roles: Meaningful playing in organizations

Between Fame and Blame: The Contested Meaning of Personal Branding in the Field Of Journalism

Agency in Market Creation and Evolution

Conflicts and Online Community Social Capital; The Influence of Conflict Management Practices. Proceedings of the 7th Consumer Culture Theory Conference, Said Business School Oxford, UK

Cahiers de recherche

Creativity and Information use in Teams

Mimeo , 2009

Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture

Mimeo , 2019

Using Online Forums for In-Home Product Testing: A Field Experimentation

Mimeo , 2019

Articles scientifiques

Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach

Journal of Business Research, février 2019, vol. 95, pp 253-265, (in coll. with S. FEIEREISEN, D. RASOLOFOARISON, J. SCHMITT)

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Journal of Public Policy & Marketing, automne 2016, vol. 35, n° 2, pp 185-197, (in coll. with A. BARRIOS, C. SCHULTZ, O. SIBAI, K. HUSEMANN, M. MAXWELL-SMITH, M. K. LUEDICKE)

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of Marketing Research, juin 2016, vol. 53, n° 3, pp 297-318, (in coll. with A. BABIC, F. SOTGIU, T. H. A. BIJMOLT)

Social Control in Online Communities of Consumption: A Framework for Community Management

Psychology and Marketing, mars 2015, vol. 32, n° 3, pp 250-264, (in coll. with O. SIBAI, A. FARRELL, J. M. RUDD)

Ouvrages

Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship

Erasmus Research Institute of Management (ERIM)

Chapitres d'ouvrages

Fashion Blogging

The Routledge Companion To Digital Consumption, R. W. Belk, R. Llamas (eds.), Routledge, New York, 62-71

Better Understanding Construction of the Self : An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums

Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12, 287-313

'Pixelize me': Digital Storytelling and the creation of archetypal mythis through explicit and implicit self-brand association in fashion and luxury blogs

Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12, 313-332

The War of the eTribes: Online Conflicts and Communal Consumption

Consumer Tribes: Theory, Practice, And Prospects, B. Cova, R. V. Kozinets, A. Shankar (eds.), Elsevier / Butterworth-Heinemann, Burlington, MA, 260-274

Actes de conférence

Game of Roles: Meaningful playing in organizations

Between Fame and Blame: The Contested Meaning of Personal Branding in the Field Of Journalism

Agency in Market Creation and Evolution

Conflicts and Online Community Social Capital; The Influence of Conflict Management Practices. Proceedings of the 7th Consumer Culture Theory Conference, Said Business School Oxford, UK

Cahiers de recherche

Creativity and Information use in Teams

Mimeo , 2009

Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture

Mimeo , 2019

Using Online Forums for In-Home Product Testing: A Field Experimentation

Mimeo , 2019

Formation

  • International Teachers Programme, IMD - Suisse
  • Ph.D. in Marketing Management, Erasmus University, ERIM, RSM - Pays-Bas
  • M.A. in Theater, Film & Television Studies, Universiteit Utrecht - Pays-Bas
  • Exchange Student in Graduate Program, Communication Arts, University of Wisconsin-Madison - USA
  • Pre-University Degree, Marnix Gymnasium - Pays-Bas

Nominations académiques

Responsabilités académiques à HEC

  • 2018- Doyen Associé, Directeur du Doctorat HEC HEC Paris
  • 2016-2018 Directeur Académique, KERING HEC Paris
  • 2015-2017 Coordinateur de département, Marketing HEC Paris
  • 2015-2017 Directeur Académique de la Majeure EMBA Leading Digital Transformation HEC Paris
  • 2012-2014 Directeur Académique d'International Teachers Programme HEC Paris
  • 2010- Professeur Associé, Marketing HEC Paris
  • 2004- Membre du GREGHEC (CNRS) HEC Paris

Responsabilités académiques externes

  • 2008-2008 April-May Visiting Scholar, Schulich School of Business Université York

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • Membre, EMAC
  • Membre, ACR
  • Membre, AFM

Activités scientifiques

  • octobre 2017- Membre du Comité Scientifique Business Digest

  • Prix ​​& honneurs

    • 2017 Prix Article Professeur de la Fondation HEC pour « The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors »
    • 2014 Academy of Management Best Paper Award pour l'article “Between Fame and Blame: The Contested Meaning of Personal Branding in the Field of Journalism”
    • 2013 Citations of Excellence Award pour l'article “Virtual Communities: A Marketing Perspective”, Decision Support Systems (2009).
    • 2010 Prix Article Professeur de la Fondation HEC pour l'article "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities", Journal of Marketing
    • 2009 ACR Film Festival Juror's Prize Award Best Consumer Research Videography for "Brothers in Paint"
    • 2005 Nominated for the SAP-PIM Marketing Science Award , the Netherlands for the dissertation "Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship", ERIM PhD Series: Research in Management, EPS-2005-050-MKT, ISBN 90-5892-078-X.
    • 1998 Dr Peters Price for best master thesis in trends of audiovisual research