Kristine DE VALCK

Professeur Associé

Marketing

Biographie

Kristine de Valck a obtenu son Doctorat au RSM Erasmus University. Dans sa thèse, elle s'est penchée sur l'influence des communautés virtuelles de consommation dans la prise de décisions des consommateurs.

Ses recherches continuent de se concentrer sur l'influence interpersonnelle, le bouche-à-oreille électronique et le rôle des nouvelles technologies de communication (blogs, podcasts, téléphones mobiles, etc.) dans le marketing.

FILTRER PAR

Articles scientifiques

Developing Improvisation Skills: The Influence of Individual Orientations

Administrative Science Quarterly, À paraître, (in coll. with P. V. Mannucci, D. C. Orazi)

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Journal of the Academy of Marketing Science, mai 2020, vol. 48, n° 3, pp 422-448, (in coll. with A. BABIC ROSARIO, F. SOTGIU)

Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach

Journal of Business Research, février 2019, vol. 95, pp 253-265, (in coll. with S. FEIEREISEN, D. RASOLOFOARISON, J. SCHMITT)

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of Marketing Research, juin 2016, vol. 53, n° 3, pp 297-318, (in coll. with A. BABIC, F. SOTGIU, T. H. A. BIJMOLT)

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Journal of Public Policy & Marketing, automne 2016, vol. 35, n° 2, pp 185-197, (in coll. with A. BARRIOS, C. SCHULTZ, O. SIBAI, K. HUSEMANN, M. MAXWELL-SMITH, M. K. LUEDICKE)

Social Control in Online Communities of Consumption: A Framework for Community Management

Psychology and Marketing, mars 2015, vol. 32, n° 3, pp 250-264, (in coll. with O. SIBAI, A. FARRELL, J. M. RUDD)

Lost in Translation: The Social Shaping of Marketing Messaging

GfK Marketing Intelligence Review, novembre 2014, vol. 6, n° 2, pp 22-27, (in coll. with R. V. KOZINETS, A. WOJNICKI, S. J. S. WILNER)

Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning

Journal of Interactive Marketing, février 2013, vol. 27, n° 1, pp 62-73, (in coll. with C. Balagué)

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Journal of Interactive Marketing, novembre 2013, vol. 27, n° 4, pp 311-323, (in coll. with M. S. YADAV, T. HENNIG-THURAU, D. L. HOFFMAN, M. SPANN)

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, mars 2010, vol. 74, n° 2, pp 71-89, (in coll. with R. Kozinets, A. Wojnicki, S. Wilner)

Ouvrages

Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship

Erasmus Research Institute of Management (ERIM) 2005

Chapitres d'ouvrages

Fashion Blogging

The Routledge Companion To Digital Consumption, R. W. Belk, R. Llamas (eds.), Routledge, New York, 62-71

Better Understanding Construction of the Self : An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums

Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12, 287-313

'Pixelize me': Digital Storytelling and the creation of archetypal mythis through explicit and implicit self-brand association in fashion and luxury blogs

Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12, 313-332

The War of the eTribes: Online Conflicts and Communal Consumption

Consumer Tribes: Theory, Practice, And Prospects, B. Cova, R. V. Kozinets, A. Shankar (eds.), Elsevier / Butterworth-Heinemann, Burlington, MA, 260-274

Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap

Ontwikkelingen In Het Marktonderzoek, F. Bronner (Ed.), 31, 27-43

Actes de conférence

Game of Roles: Meaningful playing in organizations

Between Fame and Blame: The Contested Meaning of Personal Branding in the Field Of Journalism

Agency in Market Creation and Evolution

Conflicts and Online Community Social Capital; The Influence of Conflict Management Practices. Proceedings of the 7th Consumer Culture Theory Conference, Said Business School Oxford, UK

Cahiers de recherche

Creativity and Information use in Teams

Mimeo , 2009

Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture

Mimeo , 2021

Using Online Forums for In-Home Product Testing: A Field Experimentation