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Anne MICHAUT

Professeur Affilié

Marketing

 Profile picture

Biographie

Anne Michaut est titulaire d’un Ph.D. in social sciences de l'Université de Wageningen, où elle a également obtenu Master en marketing et comportement du consommateur. Elle est également titulaire d'un diplôme d’ingénieur agronome. Avant de rejoindre HEC Paris, elle a travaillé sur l'adoption de nouveaux produits par les consommateurs et la méthodologie de processus d'innovation chez Unilever, qui a financé sa recherche de doctorat. Ses intérêts de recherche actuels sont dans le domaine du luxe, en mettant l'accent sur la perception du luxe, le développement durable, l’entreprenariat et l'expérience client. Son travail a été publié dans le Journal of Product Innovation Management, Journal of Brand Management, ou Journal of Brand Strategy, et elle a contribué à divers ouvrages.

A HEC Paris, elle enseigne dans les programmes Grande Ecole, MBA, Executive MBA et Executive Education. Son enseignement couvre des sujets variés sur le management du luxe ainsi que le marketing de l'innovation. Elle a collaboré avec plusieurs entreprises dans son enseignement, telles que L'Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering et LVMH. Elle a été directrice académique de l'Advanced Management Program en mode et Luxe, développé conjointement avec IFM et Tsinghua SEM en Chine (2008-2015). Elle est maintenant directrice de la Chaire académique LVMH ; elle travaille sur le développement de l'excellence de HEC Paris dans l'enseignement du Luxe dans le monde.

Articles scientifiques

Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?

Journal of Product Innovation Management, septembre 2015, vol. 32, n° 5, pp 825-841

Is luxury compatible with sustainability? Luxury consumers’ viewpoint

Journal of Brand Management, janvier 2014, vol. 21, n° 1, pp 1-22

Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau

Facts Reports (Field ACTions Science Reports), 2012, vol. 6,

Matching Product Newness to Consumer Exploratory Buying Behavior: Strategies for Effective New Product Launch

Advances in Consumer Research, 2009, vol. 36, pp 1048-1049

Today, It's New! And Tomorrow? Perceived Product Newness In Relation With Product Liking Over Time

Advances in Consumer Research, 2005, vol. 32,

Effects of appropriate and inappropriate odors on product evaluations

Perceptual and Motor Skills, décembre 2002, vol. 95, n° 3f, pp 1199-1224

What's new? A multidimensional approach to product newness

European Advances in Consumer Research, 2001, vol. 4,

Chapters edited in books

Tests de concepts : ce qu'il faut vraiment savoir

L'Art Du Management 3, HEC Paris, Dunod, Paris, 81-85

Actes de conférence

International development of managers and international strategy of human resources management

Conférence Coopers & Lybrand Europe , 1992 , Bruxelles

Internationalisation et ressources humaines : quels modes de développement des managers ?

8e Entretiens d'Ecully, Entreprise et Personnel , 1991

L' intégration stratégie-ressources humaines : de la théorie à la pratique

Actes du 2e Congrès de l'AGRH , 1991

The relationship between organizational innovation and technology: an exploratory research

EGOS Conference 1991 , 1991 , Vienne

L'appréciation comme pratique fondamentale de développement de l'équité en GRH

Actes du 1er Congrès de l'AGRH , 1990

The financial analyst and the computer

The 8th Annual Congress of the European Federation of Financial Analysts repris in Analyse Financière en décembre 1984 , 1985 , Madrid

Efficiency of the European capital markets and a comparison with the U S market

Proceedings of the First International Congress on Stock Exchange , 1972 , Milan (F. Modigliani, G. Pogue, M. Scholes)

The Role of Advertising in Commercial Banking

Proceedings of the Federal Reserve Bank of Chicago's 39th Bank Structure and Competition Conference , 2003

Banking Industry Consolidation and Productive Efficiency

Proceedings of the Federal Reserve Bank of Chicago's 37th Bank Structure and Competition Conference , 2001 (D. Evanoff)

Always Change a Winning Team? Resource Re-Configuring in Human Asset Intensive Firms

Matching product newness to consumer exploratory buying behavior

Proceedings 2008 ACR Conference, San Francisco , 2008 (H. van Trijp, S. Knoops)

The overlooked difference between process- and project-acceleration: evidence from a new products development simulation

Proceedings of the 14th International Product Development Management Conference , 2007 , Porto (F. DALSACE)

We succeeded therefore we did well: ex-post rationalization biases in NPD practices

Proceedings of the 14th International Product Development Management Conference , 2007 , Porto (F. DALSACE)

Today, It's New! And Tomorrow? Perceived Product Newness In Relation With Product Liking Over Time

ACR (Association for Consumer Research) Conference , 2005 , San Antonio , Proceedings (S. Knoops)

Bring structure, make it simple ! template-based products overcome initial product complexity

Proceedings of the 33rd EMAC Conference - University of Murcia , 2004 , Murcia (E. van Kleef, J. C. M. van Trijp)

Product newness characteristics and their effects on market success over time

Marketing Science Conference - Rotterdam School of Management , 2004 , Rotterdam (J. C. M. van Trijp)

Dimensions of product newness and their differential effect on market success

Proceedings of the 31st EMAC Conference , 2002 , Braga (J. B. E. M. Steenkamp, J. C. M. van Trijp)

Quoi de neuf ? Une approche pluridimensionnelle de la notion de nouveauté

Proceedings XVIIIe Congrès International de l'Association Française de Marketing , 2002 , Lille (J. C. M. van Trijp, J. B. E. M. Steenkamp)

What's new? A multidimensional approach to product newness

Proceedings of the E-ACR conference , 2001 , Berlin (J. B. E. M. Steenkamp, J. C. M. van Trijp)

Effects of (in)congruent odors on buying decisions, Marketing and Competition in the Information Age

Proceedings of the 28th EMAC Conference - Berlin: Humboldt Universität , 1999 , Berlin (H. N. J. Schifferstein)

Confrontation avec le mythe : Rome dans quelques textes contemporains de langue allemande

Le mythe de Rome en Europe : modèles et contre-modèles , 2012

On hubris, synergy, and discipline: Revisiting executive turnover following takeovers - Best Paper Award (Strategy Division)

Strategy Division Proceedings of the Administrative Science Association of Canada 2002 , 2002 , Winnipeg, Manitoba (W. Rowe)

Toward a social exchange perspective on power in top management teams

Strategy Division Proceedings of the Administrative Science Association of Canada 2001 , 2001 , London, Ontario

Satisfaction, Implication, Engagement, Enracinement et Intention de Départ des Jeunes Cadres : Une Relation Ambigüe

XXIe Congrès de l'AGRH , 2010 , Saint-Malo (C.-H. BESSEYRE DES HORTS)

Sampling large-scale social networks: insights from simulated networks

Proceedings of the 18th workshop on information technologies and systems , 2008 (H. Thadakamalla, A. Rangaswamy, Z. Huang)

The Role of Assimilation and Individuation in Teen Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2015 Global Fashion Management Conference at Florence Proceedings , 2015 , Florence (S. GENTINA, L. SHRUM)

Consumer Judgments as a Function of Social Class

Advances in Consumer Research , 2014 , 41 (J. LEE, L. SHRUM)

Cahiers de recherche

Is Luxury Compatible with Sustainable Development: the consumer viewpoint

Mimeo , 2012

Striking correlates of luxury counterfeit purchases

Mimeo , 2012

Newness and success: uncovering the relationship

Mimeo , 2011

Do Insider Effect and Ex-post Rationalization in NPD Research threaten what we know about drivers of NPD performance ? Results of an experimental simulation

Mimeo , 2008

Do Insider Ex-Post Rationalization Effects Challenge NPD Research Findings? An Experimental Simulation Study on the Role of Market Orientation on Performance

Mimeo , 2008

Perceived product liking with a time perspective

Mimeo , 2008

The Overlooked Difference between Process- and Project- Acceleration: Evidence from a New Product Development Simulation

Mimeo , 2007

Error in Managements Forecasts of New Product Sales Performance: Causes and Situational Factors

Mimeo , 2004

Articles scientifiques

Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?

Journal of Product Innovation Management, septembre 2015, vol. 32, n° 5, pp 825-841

Is luxury compatible with sustainability? Luxury consumers’ viewpoint

Journal of Brand Management, janvier 2014, vol. 21, n° 1, pp 1-22

Norhla: Restoring the glory of khullu wool for social development and environmental protection in the High Tibetan Plateau

Facts Reports (Field ACTions Science Reports), 2012, vol. 6,

Matching Product Newness to Consumer Exploratory Buying Behavior: Strategies for Effective New Product Launch

Advances in Consumer Research, 2009, vol. 36, pp 1048-1049

Chapters edited in books

Tests de concepts : ce qu'il faut vraiment savoir

L'Art Du Management 3, HEC Paris, Dunod, Paris, 81-85

Actes de conférence

International development of managers and international strategy of human resources management

Conférence Coopers & Lybrand Europe , 1992 , Bruxelles

Internationalisation et ressources humaines : quels modes de développement des managers ?

8e Entretiens d'Ecully, Entreprise et Personnel , 1991

L' intégration stratégie-ressources humaines : de la théorie à la pratique

Actes du 2e Congrès de l'AGRH , 1991

The relationship between organizational innovation and technology: an exploratory research

EGOS Conference 1991 , 1991 , Vienne

L'appréciation comme pratique fondamentale de développement de l'équité en GRH

Actes du 1er Congrès de l'AGRH , 1990

The financial analyst and the computer

The 8th Annual Congress of the European Federation of Financial Analysts repris in Analyse Financière en décembre 1984 , 1985 , Madrid

Efficiency of the European capital markets and a comparison with the U S market

Proceedings of the First International Congress on Stock Exchange , 1972 , Milan (F. Modigliani, G. Pogue, M. Scholes)

The Role of Advertising in Commercial Banking

Proceedings of the Federal Reserve Bank of Chicago's 39th Bank Structure and Competition Conference , 2003

Banking Industry Consolidation and Productive Efficiency

Proceedings of the Federal Reserve Bank of Chicago's 37th Bank Structure and Competition Conference , 2001 (D. Evanoff)

Always Change a Winning Team? Resource Re-Configuring in Human Asset Intensive Firms

Matching product newness to consumer exploratory buying behavior

Proceedings 2008 ACR Conference, San Francisco , 2008 (H. van Trijp, S. Knoops)

The overlooked difference between process- and project-acceleration: evidence from a new products development simulation

Proceedings of the 14th International Product Development Management Conference , 2007 , Porto (F. DALSACE)

We succeeded therefore we did well: ex-post rationalization biases in NPD practices

Proceedings of the 14th International Product Development Management Conference , 2007 , Porto (F. DALSACE)

Today, It's New! And Tomorrow? Perceived Product Newness In Relation With Product Liking Over Time

ACR (Association for Consumer Research) Conference , 2005 , San Antonio , Proceedings (S. Knoops)

Bring structure, make it simple ! template-based products overcome initial product complexity

Proceedings of the 33rd EMAC Conference - University of Murcia , 2004 , Murcia (E. van Kleef, J. C. M. van Trijp)

Product newness characteristics and their effects on market success over time

Marketing Science Conference - Rotterdam School of Management , 2004 , Rotterdam (J. C. M. van Trijp)

Dimensions of product newness and their differential effect on market success

Proceedings of the 31st EMAC Conference , 2002 , Braga (J. B. E. M. Steenkamp, J. C. M. van Trijp)

Quoi de neuf ? Une approche pluridimensionnelle de la notion de nouveauté

Proceedings XVIIIe Congrès International de l'Association Française de Marketing , 2002 , Lille (J. C. M. van Trijp, J. B. E. M. Steenkamp)

What's new? A multidimensional approach to product newness

Proceedings of the E-ACR conference , 2001 , Berlin (J. B. E. M. Steenkamp, J. C. M. van Trijp)

Effects of (in)congruent odors on buying decisions, Marketing and Competition in the Information Age

Proceedings of the 28th EMAC Conference - Berlin: Humboldt Universität , 1999 , Berlin (H. N. J. Schifferstein)

Confrontation avec le mythe : Rome dans quelques textes contemporains de langue allemande

Le mythe de Rome en Europe : modèles et contre-modèles , 2012

On hubris, synergy, and discipline: Revisiting executive turnover following takeovers - Best Paper Award (Strategy Division)

Strategy Division Proceedings of the Administrative Science Association of Canada 2002 , 2002 , Winnipeg, Manitoba (W. Rowe)

Toward a social exchange perspective on power in top management teams

Strategy Division Proceedings of the Administrative Science Association of Canada 2001 , 2001 , London, Ontario

Satisfaction, Implication, Engagement, Enracinement et Intention de Départ des Jeunes Cadres : Une Relation Ambigüe

XXIe Congrès de l'AGRH , 2010 , Saint-Malo (C.-H. BESSEYRE DES HORTS)

Sampling large-scale social networks: insights from simulated networks

Proceedings of the 18th workshop on information technologies and systems , 2008 (H. Thadakamalla, A. Rangaswamy, Z. Huang)

The Role of Assimilation and Individuation in Teen Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2015 Global Fashion Management Conference at Florence Proceedings , 2015 , Florence (S. GENTINA, L. SHRUM)

Consumer Judgments as a Function of Social Class

Advances in Consumer Research , 2014 , 41 (J. LEE, L. SHRUM)

Cahiers de recherche

Is Luxury Compatible with Sustainable Development: the consumer viewpoint

Mimeo , 2012

Striking correlates of luxury counterfeit purchases

Mimeo , 2012

Newness and success: uncovering the relationship

Mimeo , 2011

Do Insider Effect and Ex-post Rationalization in NPD Research threaten what we know about drivers of NPD performance ? Results of an experimental simulation

Mimeo , 2008

Formation

  • Ph.D. in Social Sciences, Wageningen University - Pays-Bas
  • M.Sc. in Marketing and Consumer Behavior, Wageningen University - Pays-Bas
  • Diplôme d'Ingénieur, Ecole Nationale Supérieure Agronomique de Toulouse - France

Nominations académiques

Responsabilités académiques à HEC

  • 2019 Doyen Associé à la Faculté Education Track et à la Pédagogie HEC Paris
  • 2011 Professeur Affilié HEC Paris

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • Membre PDMA (Product Development and Management Association)
  • Membre ACR (Association for Consumer Research)
  • Member of the European Marketing Academy

Prix ​​& honneurs

Adhésion à l'organisation académique ou professionnelle

  • Consumer response to innovative products'. 2005 Dutch Marketing Science Award, May 10th, Den Bosch, The Netherlands