Anne MICHAUT
Professor (Education Track)
Marketing

Biography
Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. She also holds an agronomics engineering degree. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever, which funded her PhD research. Her current research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience. Her work has been published in Journal of Product Innovation Management, Journal of Brand Management, or Journal of Brand Strategy, and she has contributed to edited books.
At HEC Paris, she teaches in the Grande Ecole, MBA, Executive MBA, and Executive Education programs. Her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH. She was the academic director of the Advanced Management Program in fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015). She is now the Director of the LVMH Academic Chair; she works on developing HEC Paris’ excellence in teaching in the field of Luxury.
Scientific articles
Journal of Brand Management, January 2020, vol. 27, n° 1, pp 35-47, (in coll. with J.-N. KAPFERER)
Journal of Brand Strategy, Winter 2019, vol. 8, n° 3, pp 250-264, (in coll. with J.-N. KAPFERER)
Luxury Research Journal, 2015, vol. 1, n° 1, pp 3-17, (in coll. with J. N. Kapferer)
Journal of Brand Management, January 2014, vol. 21, n° 1, pp 1-22, (in coll. with J.-N. KAPFERER)
Facts Reports (Field ACTions Science Reports), 2012, vol. 6, (in coll. with A. Sireyjol, J. Guesné)
Advances in Consumer Research, 2009, vol. 36, pp 1048-1049,
Advances in Consumer Research, 2005, vol. 32, (in coll. with S. Knoops)
Perceptual and Motor Skills, December 2002, vol. 95, n° 3f, pp 1199-1224, (in coll. with H. N. J. Schifferstein)
European Advances in Consumer Research, 2001, vol. 4, (in coll. with J. B. E. M. Steenkamp, J. C. M. Van Trijp)
Chapters in edited books
&Quot;Sustainle Luxury: Managing Social And Environment Performance In Iconic Brands, Miguel Angel Gardetti, Ana LauraTorres (Eds), Greenleaf Publishing, 38, 94-107
L'Art Du Management 3, HEC Paris, Dunod, 81-85
Proceedings
Proceedings 2008 ACR Conference, San Francisco , 2008 (H. van Trijp, S. Knoops)
Proceedings of the 14th International Product Development Management Conference , 2007 , Porto (F. DALSACE)
Proceedings of the 14th International Product Development Management Conference , 2007 , Porto (F. DALSACE)
ACR (Association for Consumer Research) Conference , 2005 , San Antonio , Proceedings (S. Knoops)
Working papers
Mimeo , 2012
Mimeo , 2012
Mimeo , 2011
Mimeo , 2008
Mimeo , 2008
Mimeo , 2008
Mimeo , 2007
Mimeo , 2004
Scientific articles
Journal of Brand Management, January 2020, vol. 27, n° 1, pp 35-47, (in coll. with J.-N. KAPFERER)
Journal of Brand Strategy, Winter 2019, vol. 8, n° 3, pp 250-264, (in coll. with J.-N. KAPFERER)
Luxury Research Journal, 2015, vol. 1, n° 1, pp 3-17, (in coll. with J. N. Kapferer)
Journal of Brand Management, January 2014, vol. 21, n° 1, pp 1-22, (in coll. with J.-N. KAPFERER)
Chapters in edited books
&Quot;Sustainle Luxury: Managing Social And Environment Performance In Iconic Brands, Miguel Angel Gardetti, Ana LauraTorres (Eds), Greenleaf Publishing, 38, 94-107
L'Art Du Management 3, HEC Paris, Dunod, 81-85
Proceedings
Proceedings 2008 ACR Conference, San Francisco , 2008 (H. van Trijp, S. Knoops)
Proceedings of the 14th International Product Development Management Conference , 2007 , Porto (F. DALSACE)
Proceedings of the 14th International Product Development Management Conference , 2007 , Porto (F. DALSACE)
ACR (Association for Consumer Research) Conference , 2005 , San Antonio , Proceedings (S. Knoops)
Working papers
Mimeo , 2012
Mimeo , 2012
Mimeo , 2011
Mimeo , 2008
Education
Academic appointments
Academic Responsibilities at HEC
- 2022- Professor (Education Track), Marketing HEC Paris
- 2019-2022 Associate Professor (Education Track), Marketing HEC Paris
- 2019- Associate Dean for Education Track and Pedagogy HEC Paris
- 2009-2019 Affiliate Professor, Marketing HEC Paris
- 2003-2009 Assistant Professor, Marketing HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member of the European Marketing Academy
- Member ACR (Association for Consumer Research)
- Member, PDMA (Product Development and Management Association)
Awards & honors
- Consumer response to innovative products'. 2005 Dutch Marketing Science Award, May 10th, Den Bosch, The Netherlands