Klaus M. MILLER

Professeur Assistant

Marketing

millerk@hec.fr http://fromdatatodecisions.com

Biographie

Klaus Miller joined the Marketing Department at HEC Paris as an Assistant Professor of Marketing and Hi! Paris Chairholder for the Study of Data Science & Artificial Intelligence in Business and Society in the Fall 2021. His research interests meet at the interface between empirical quantitative marketing, management economics, and information systems. Specifically, his research is concerned with pricing, advertising, and customer management issues in the digital economy. Methodically, his research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and lab-experiments. Klaus research has been published in top-tier academic (e.g., the Journal of Marketing Research, the Journal of Product Innovation Management, or the International Journal of Research in Marketing), as well as management-oriented journals (e.g., Marketing Review Sankt Gallen, GFK Marketing Intelligence Review). In his research projects, he often collaborates with the industry to answer research questions at scale. At HEC Paris, Klaus teaches Artificial Intelligence in Management in the MBA, as well as Ph.D. program, and an introductory Marketing course in the Grande École Program.

Link Personal Website: fromdatatodecisions.com

FILTRER PAR

Articles scientifiques

How Does the Adoption of Ad Blockers Affect News Consumption?

Journal of Marketing Research, octobre 2022, vol. 59, n° 5, pp 1002-1018, (in coll. with Shunyao Yan, Bernd Skiera)

A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay

International Journal of Research in Marketing, mars 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Journal of Marketing Research, février 2011, vol. 48, n° 1, pp 172-184, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

Multivalue: A Basic Program for Computing Theoretical Predictions for Simple and Multivalued Coalition Games

Behavior Research Methods, Instruments, and Computers, 1985, vol. 17, n° 4, pp 511-512, (in coll. with T. B. HEATH)

Ouvrages

The Impact of the GDPR on the Online Advertising Market

Leanpub.com 2022 (in coll. with B. SKIERA, Y. JIN, L. KRAFT, R. LAUB, J. SCHMITT)

Management : quale scuola per une professione europea ?

Maggioli Editore, Rimini 1993 (in coll. with J.-P. NIOCHE, G. Mercadante, R. Greggio, J. Slof)

Cahiers de recherche

Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment

SSRN Electronic Journal , 2022

Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment

Becker Friedman Insitute Working Paper , 2022

The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking

NBER Working Paper Series - National Bureau of Economic Research , 2022

The Impact of Privacy Laws on Online User Behavior

Cahier de Recherche du Groupe HEC , 2021