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Klaus M. MILLER

Professeur Assistant

Marketing

 Profile picture

Biographie

Klaus Miller joined the Marketing Department at HEC Paris as an Assistant Professor of Marketing and Hi! Paris Chairholder for the Study of Data Science & Artificial Intelligence in Business and Society in the Fall 2021. His research interests meet at the interface between empirical quantitative marketing, management economics, and information systems. Specifically, his research is concerned with pricing, advertising, and customer management issues in the digital economy. Methodically, his research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and lab-experiments. Klaus research has been published in top-tier academic (e.g., the Journal of Marketing Research, the Journal of Product Innovation Management, or the International Journal of Research in Marketing), as well as management-oriented journals (e.g., Marketing Review Sankt Gallen, GFK Marketing Intelligence Review). In his research projects, he often collaborates with the industry to answer research questions at scale. At HEC Paris, Klaus teaches Artificial Intelligence in Management in the MBA, as well as Ph.D. program, and an introductory Marketing course in the Grande École Program.

Link Personal Website: fromdatatodecisions.com

Articles scientifiques

How Does the Adoption of Ad Blockers Affect News Consumption?

Journal of Marketing Research, octobre 2022, vol. 59, n° 5, pp 1002-1018, (in coll. with Shunyao Yan, Bernd Skiera)

A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay

International Journal of Research in Marketing, mars 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Journal of Marketing Research, février 2011, vol. 48, n° 1, pp 172-184, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

Ouvrages

The Impact of the GDPR on the Online Advertising Market

Leanpub.com (in coll. with B. SKIERA, Y. JIN, L. KRAFT, R. LAUB, J. SCHMITT)

Cahiers de recherche

Articles scientifiques

How Does the Adoption of Ad Blockers Affect News Consumption?

Journal of Marketing Research, octobre 2022, vol. 59, n° 5, pp 1002-1018, (in coll. with Shunyao Yan, Bernd Skiera)

A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay

International Journal of Research in Marketing, mars 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Journal of Marketing Research, février 2011, vol. 48, n° 1, pp 172-184, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

Ouvrages

The Impact of the GDPR on the Online Advertising Market

Leanpub.com (in coll. with B. SKIERA, Y. JIN, L. KRAFT, R. LAUB, J. SCHMITT)

Cahiers de recherche

Formation

  • Doctor in Business Administration and Economics, University of Berne - Suisse

Nominations académiques

Responsabilités académiques à HEC

  • 2021- Professeur Assistant, Marketing HEC Paris
  • 2021- Chairholder Hi! Paris Research Center for the Study of Artificial Intelligence in Business & Society HEC Paris

Responsabilités académiques externes

  • 2015-2021 Professeur Assistant Goethe University
  • 2019- Visiting Scholar Stanford Graduate School of Business
  • 2009- Visiting Scholar Stanford Graduate School of Business
  • 2008- Visiting Scholar The Wharton School, University of Pennsylvania

Activités scientifiques

Conference organisation

  • 2022- 2022 HEC Marketing Research Camp organizer