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Klaus M. MILLER

Assistant Professor

Marketing

 Profile picture

Biography

Klaus Miller joined the Marketing Department at HEC Paris as an Assistant Professor of Marketing and Hi! Paris scholar for Data Science & Artificial Intelligence in the Fall 2021. His research interests meet at the interface between empirical quantitative marketing, management economics, and information systems. Specifically, his research is concerned with pricing, advertising, and customer management issues in the digital economy. Methodically, his research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and lab-experiments. Klaus research has been published in top-tier academic (e.g., the Journal of Marketing Research, the Journal of Product Innovation Management, or the International Journal of Research in Marketing), as well as management-oriented journals (e.g., Marketing Review Sankt Gallen, GFK Marketing Intelligence Review). In his research projects, he often collaborates with the industry to answer research questions at scale. At HEC Paris, Klaus teaches Artificial Intelligence in Management in the MBA, as well as Ph.D. program, and an introductory Marketing course in the Grande École Program.

Link Personal Website: fromdatatodecisions.com

Scientific articles

A de-biased direct question approach to measuring consumers' willingness to pay

International Journal of Research in Marketing, March 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

You Might not Get what You Ask for: Evidence for and Impact of Non-WTP Reporting in Willingness-to-Pay Surveys

Advances in Consumer Research, 2012, vol. 40, pp 887-888, (in coll. with R. HOFSTETTER, D. BLATTER)

Measuring Consumers’ Willingness to Pay. Which Method Fits Best?

GfK Marketing Intelligence Review, 2012, vol. 4, n° 1, pp 42-49, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Journal of Marketing Research, February 2011, vol. 48, n° 1, pp 172-184, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

Books

Precision Pricing: Measuring Consumers’ Willingness to Pay Accurately

Books on demand (in coll. with R. HOFSTETTER)

Proceedings

Do Ads Harm News Consumption

Proceedings of 41st Annual ISMS Marketing Science Conference , 2019 , Rome (S. YAN, B. SKIERA)

How Do Users React to Changes in Privacy Notices

Proceedings of the 48th Annual EMAC Conference , 2019 , Hamburg (J. SCHMITT, B. SKIERA)

How Sophisticated are Consumers? The Case of Digital Newspaper Subscriptions

Proceedings of 41st Annual ISMS Marketing Science Conference , 2019 , Rome (S. SAHNI)

The Effect of Weather on Users’ Online Behavior

Proceedings of 41st Annual ISMS Marketing Science Conference , 2019 , Rome (B. SKIERA, S. FOERSCH)

Scientific articles

A de-biased direct question approach to measuring consumers' willingness to pay

International Journal of Research in Marketing, March 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

Measuring Consumers’ Willingness to Pay. Which Method Fits Best?

GfK Marketing Intelligence Review, 2012, vol. 4, n° 1, pp 42-49, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

You Might not Get what You Ask for: Evidence for and Impact of Non-WTP Reporting in Willingness-to-Pay Surveys

Advances in Consumer Research, 2012, vol. 40, pp 887-888, (in coll. with R. HOFSTETTER, D. BLATTER)

Books

Precision Pricing: Measuring Consumers’ Willingness to Pay Accurately

Books on demand (in coll. with R. HOFSTETTER)

Proceedings

Do Ads Harm News Consumption

Proceedings of 41st Annual ISMS Marketing Science Conference , 2019 , Rome (S. YAN, B. SKIERA)

How Do Users React to Changes in Privacy Notices

Proceedings of the 48th Annual EMAC Conference , 2019 , Hamburg (J. SCHMITT, B. SKIERA)

How Sophisticated are Consumers? The Case of Digital Newspaper Subscriptions

Proceedings of 41st Annual ISMS Marketing Science Conference , 2019 , Rome (S. SAHNI)

The Effect of Weather on Users’ Online Behavior

Proceedings of 41st Annual ISMS Marketing Science Conference , 2019 , Rome (B. SKIERA, S. FOERSCH)

Education

  • Doctor in Business Administration and Economics, University of Berne - Switzerland

Academic appointments

Academic Responsibilities at HEC

  • 2021- Assistant Professor, Marketing HEC Paris

External Academic Responsibilities

  • 2015-2021 Assistant Professor Goethe University

Scientific Activities

Membership in Academic or Professional Organisation

  • American Economic Association (AEA), Institute for Operations Research and Management Sciences (INFORMS), Society for Marketing Science (ISMS), European Marketing Academy (EMA), American Marketing Association (AMA), Information Systems Society (ISS), Association for Computing Machinery (ACM), Swiss Society for Market and Social Research (VSMS), German Academic Association for Business Research (VHB)

Editorial activities

  • Reviewer for Food Policy, Journal of the Academy of Marketing Science, Marketing Review Sankt Gallen, Schmalenbach Business Review (SBR), International Journal of Internet Marketing and Advertising, Swiss National Science Foundation, Israel Science Foundation, Swiss Journal of Business Research and Practice [Die Unternehmung], Business Administration Review [Die Betriebswirtschaft], Contemporary Views on Business Conference (COMBI) 2010, Vantaa, Finland, American Marketing Association Conferences 2011, 2012., European Marketing Association Conferences, Since 2012