Klaus M. MILLER

Assistant Professor

Marketing

millerk@hec.fr http://fromdatatodecisions.com

Biography

Klaus Miller joined the Marketing Department at HEC Paris as an Assistant Professor of Marketing and Hi! Paris Chairholder for the Study of Artificial Intelligence in Business and Society in Fall 2021. His research interests meet at the interface between empirical quantitative marketing, management economics, and information systems. Specifically, his research is concerned with pricing, advertising, and customer management issues in the digital economy. Methodically, his research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and online-experiments. Klaus research has been published in top-tier academic (e.g., the Journal of Marketing Research, the Journal of Product Innovation Management, or the International Journal of Research in Marketing), as well as management-oriented journals. In his research projects, he often collaborates with the industry to answer research questions at scale. At HEC Paris, Klaus teaches Artificial Intelligence in Marketing in the MBA, as well as a Quantitative Marketing Science Course in the Grande École Program and the Ph.D. program.

Link Personal Website: klausmiller.com

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Scientific articles

Economic Consequences of Online Tracking Restrictions: Evidence from Cookies

International Journal of Research in Marketing, Forthcoming, (in coll. with B. SKIERA)

How Does the Adoption of Ad Blockers Affect News Consumption?

Journal of Marketing Research, October 2022, vol. 59, n° 5, pp 1002-1018, (in coll. with Shunyao Yan, Bernd Skiera)

A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay

International Journal of Research in Marketing, March 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, September 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Journal of Marketing Research, February 2011, vol. 48, n° 1, pp 172-184, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

Books

The Impact of the GDPR on the Online Advertising Market

Leanpub.com 2022 (in coll. with B. SKIERA, Y. JIN, L. KRAFT, R. LAUB, J. SCHMITT)

Management : quale scuola per une professione europea ?

Maggioli Editore, Rimini 1993 (in coll. with J.-P. NIOCHE, G. Mercadante, R. Greggio, J. Slof)

Working papers

Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment

SSRN Electronic Journal , 2022

Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment

Becker Friedman Insitute Working Paper , 2022

The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking

NBER Working Paper Series - National Bureau of Economic Research , 2022

The Impact of Privacy Laws on Online User Behavior

Cahier de Recherche du Groupe HEC , 2021