Fundamentals of Digital Management
Fundamentals of Digital Management Fundamentals of Digital Management
(subtitles in English and French)Program overview
In the current world of business, there is a growing importance of digital tools in providing a competitive advantage to organizations. From a mere commodity, digital technologies have now become a key differentiator. However, are firms getting the returns commensurate with their burgeoning digital investment budgets?
Are there some underlying rules and principles that senior managers should keep in mind when deciding on implementing digital technologies?
Are there any guidelines that can use for undertaking a digital transformation project?
Who should manage the digital resources within the organization?
This course is premised on two broad objectives:
Introduce the learner to some of the basic as well as significant upcoming technology related concepts.
Inform the learner about the related implementation challenges and opportunities.
Executive Short Program Fundamentals of Digital Management
The program is aimed at :
This course is designed for professionals and executives across all roles within an organization who aim to gain a deeper understanding of the basics of digital management and how it can be applied within their specific organizational context
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Comprehend the strategic importance that digital management has for your business
Understand what digital management means for you in the current organizational scenario
Grasp the basic principles and issues related to the use of technologies in your business
Formulate relevant digital management related questions for your specific business context
Program
- Understand the context of digital management in general
- Relate to the digital context of your organization
- Comprehend the evolutionary nature of digital management practices
The basic strategic issues related to the use of digital technologies in organization:
- Understand the raison d'être for digital management
- Appreciate the fundamentals and components of digital systems
- Comprehend the principles for technological planning for organizations
- Apply digital systems for the benefit of your organization
The evolving influence of technologies especially the Internet on business
- Understand the fundamentals of e-business and its evolving nature.
- Learn about the expected advantages of e-business and the extent to which we have achieved them.
- Identify the key challenges that need to be addressed for the smooth conduct of e-business.
- Apply the underlying principles that guide the emerging e-business models.
Academic Director
Learning Methods and Evaluation
Learning Methods:
Online course:
- Videos and interactive videos
- Discussion prompts
- Recommended & optional readings
- Practice quizzes/ Surveys/ Mini-case studies / Action project in group
- Live webinar sessions
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
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