Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Campus
Life
Campus
Life
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
Stories Stories
The HEC
Foundation
The HEC
Foundation
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Degree Program Degree Program
Executive certificates Executive certificates
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs
Executive Education

Marketing, Data & Business Development

Accelerate your career with our comprehensive training offer in marketing, digital, business development and data. Our open, certificate and degree programs are designed and led by HEC Paris professors with industry experts, and focus on business case studies and peer-to-peer exchanges.

They will enable you to explore digital marketing strategies, digital transformation and the role of data in business.

Marketing , Data & Business development programs

Our professors and experts focus on these issues to help managers anticipate and make the most of new uses for data, digital marketing, branding, B2B marketing, consumer behaviour, negotiation and international business development.

Whatever your background and the challenges you want to face, you'll find the training to meet your short- and long-term goals.

You can design your own training path by mixing and matching several programmes.

deux femmes et deux hommes regardant l'objectif

Global Executive Master en Management (GEMM) Major marketing, sales & business development

Format: 9 modules over 36 days
Duration: 16 months
Language: French
Next start:
Cost: 45000 €*
Place: France

Executive Certificate Marketing & Digital

Format: 3 modules
Duration: 12 days
Language: French
Next start:
Cost: 17000 €*
Place: France
Direction commerciale - card

Executive Certificate Business Development

Format: 3 modules of 4 days
Duration: 12 days
Language: French
Next start:
Cost: 17000 €*
Place: France
Data for managers CARD

Short program - Data for managers

Format: In class : 03/07/2024 - 06/05/2024 - Online : 04/04/2024
Duration: 2 days
Language: French
Next start:
Cost: 2500 €*
Place: France

Executive Short Program Marketing stratégique

Format: In-class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €
Place: France
femme devant un chateau qui sourit

Executive Short Program Réussir ses négociations

Format: in-class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France

Executive Short program Maîtriser le business développement 

Format: In-class
Duration: 4 days
Language: French
Cost: 5700 €*
Place: France
Registration date(s):
maitriser le marketing digital

Executive short program marketing digital

Format: In class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France

programme court executive marketing strategy

Format: Online - 32 hours (10 weeks)
Duration: 10 weeks
Language: English
Next start:
Cost: 2400 €*

Executive Short Program Agir sur les synergies commerciales

Format: Présentiel
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France
data for ceos

Executive Short Program DATA & AI FOR BUSINESS

Format: 2 days In-class
Duration: 2 days
Language: French
Next start:
Cost: 4000 €*
Place: France
accélérer sa croissance avec les grands compte

Executive short program Stratégie commerciale BtoB

Format: In-class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France
Portrait d'un homme d'affaires dans une salle de réunion regardant la caméra

Executive Short Program Diriger une Équipe Commerciale vers la Performance

Format: In class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France

EXECUTIVE SHORT PROGRAM Piloter et motiver les équipes commerciales

Format: In-class
Duration: 4 days
Language: French
Next start:
Cost: 5700
Place: France
deux femmes et deux hommes regardant l'objectif

Global Executive Master en Management (GEMM) Major marketing, sales & business development

Format: 9 modules over 36 days
Duration: 16 months
Language: French
Next start:
Cost: 45000 €*
Place: France

Executive Certificate Marketing & Digital

Format: 3 modules
Duration: 12 days
Language: French
Next start:
Cost: 17000 €*
Place: France
Direction commerciale - card

Executive Certificate Business Development

Format: 3 modules of 4 days
Duration: 12 days
Language: French
Next start:
Cost: 17000 €*
Place: France
Data for managers CARD

Short program - Data for managers

Format: In class : 03/07/2024 - 06/05/2024 - Online : 04/04/2024
Duration: 2 days
Language: French
Next start:
Cost: 2500 €*
Place: France

Executive Short Program Marketing stratégique

Format: In-class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €
Place: France
femme devant un chateau qui sourit

Executive Short Program Réussir ses négociations

Format: in-class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France

Executive Short program Maîtriser le business développement 

Format: In-class
Duration: 4 days
Language: French
Cost: 5700 €*
Place: France
Registration date(s):
maitriser le marketing digital

Executive short program marketing digital

Format: In class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France

programme court executive marketing strategy

Format: Online - 32 hours (10 weeks)
Duration: 10 weeks
Language: English
Next start:
Cost: 2400 €*

Executive Short Program Agir sur les synergies commerciales

Format: Présentiel
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France
data for ceos

Executive Short Program DATA & AI FOR BUSINESS

Format: 2 days In-class
Duration: 2 days
Language: French
Next start:
Cost: 4000 €*
Place: France
accélérer sa croissance avec les grands compte

Executive short program Stratégie commerciale BtoB

Format: In-class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France
Portrait d'un homme d'affaires dans une salle de réunion regardant la caméra

Executive Short Program Diriger une Équipe Commerciale vers la Performance

Format: In class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €*
Place: France

EXECUTIVE SHORT PROGRAM Piloter et motiver les équipes commerciales

Format: In-class
Duration: 4 days
Language: French
Next start:
Cost: 5700
Place: France

Contact

Priscila Quincey
Priscilla QUINCEY
Program Advisor Marketing, Data & Business Development