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Executive Education

Marketing, Data & Business Development Marketing, Data & Business Development

Accelerate your career with our comprehensive training offer in marketing, digital, business development and data. Our open, certificate and degree programs are designed and led by HEC Paris professors with industry experts, and focus on business case studies and peer-to-peer exchanges.

They will enable you to explore digital marketing strategies, digital transformation and the role of data in business.

Marketing , Data & Business development programs

Our professors and experts focus on these issues to help managers anticipate and make the most of new uses for data, digital marketing, branding, B2B marketing, consumer behaviour, negotiation and international business development.

Whatever your background and the challenges you want to face, you'll find the training to meet your short- and long-term goals.

You can design your own training path by mixing and matching several programmes.

In-class
Place(s): Paris – Jouy-en-Josas Campus
EXECUTIVE MASTER

Executive Master in Management - Marketing & business development

Duration:
16 months (9 modules over 36 days)
Language(s):
French
Next start(s):
Jan 27, 2025
Price:
46400 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Certificate 

Marketing & Digital

Duration:
12 days
Language(s):
French
Next start(s):
May 12, 2025
Price:
17400 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Certificate

Business Development

Duration:
12 days
Language(s):
French
Next start(s):
Apr 14, 2025
Price:
17400 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Marketing stratégique

Duration:
4 days
Language(s):
French
Next start(s):
May 12, 2025
Sep 23, 2025
Price:
5900 €
In-class
femme devant un chateau qui sourit
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Réussir ses négociations

Duration:
4 days
Language(s):
French
Next start(s):
Jun 10, 2025
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Data-driven Strategy & Big Data

Duration:
2 days
Language(s):
French
Next start(s):
Jun 04, 2025
Price:
3000 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short program

Stratégie commerciale

Duration:
4 days
Language(s):
French
Next start(s):
Apr 14, 2025
Oct 27, 2025
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

Marketing digital

Duration:
4 days
Language(s):
French
Next start(s):
Jun 30, 2025
Nov 17, 2025
Price:
5900 €*
Online
Place(s): Online
executive short program

Marketing strategy

Duration:
10 weeks (32 hours)
Language(s):
English
Next start(s):
Apr 28, 2025
Price:
2500 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Performance commerciale

Duration:
4 days
Language(s):
French
Next start(s):
Sep 15, 2025
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Data for business

Duration:
2 days
Language(s):
French
Next start(s):
Apr 02, 2025
Oct 01, 2025
Price:
3000 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Nouvelles tendances en marketing

Duration:
4 days
Language(s):
French
Next start(s):
Oct 13, 2025
Price:
5900 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
EXECUTIVE SHORT PROGRAM

Management des équipes commerciales

Duration:
4 days
Language(s):
French
Next start(s):
Jun 23, 2025
Nov 17, 2025
Price:
5900
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short program

IA & Data en Marketing

Duration:
4 days
Language(s):
French
Next start(s):
Sep 16, 2025
Price:
5900 €*
Online and in-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

AI ready for business

Duration:
2 days
Language(s):
French
Next start(s):
May 13, 2025
Oct 14, 2025
Price:
3000 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

AI in Marketing Strategy

Duration:
2 days
Language(s):
English
Price:
2950 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

Stratégies de marque

Duration:
4 days
Language(s):
French
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
EXECUTIVE MASTER

Executive Master in Management - Marketing & business development

Duration:
16 months (9 modules over 36 days)
Language(s):
French
Next start(s):
Jan 27, 2025
Price:
46400 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Certificate 

Marketing & Digital

Duration:
12 days
Language(s):
French
Next start(s):
May 12, 2025
Price:
17400 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Certificate

Business Development

Duration:
12 days
Language(s):
French
Next start(s):
Apr 14, 2025
Price:
17400 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Marketing stratégique

Duration:
4 days
Language(s):
French
Next start(s):
May 12, 2025
Sep 23, 2025
Price:
5900 €
In-class
femme devant un chateau qui sourit
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Réussir ses négociations

Duration:
4 days
Language(s):
French
Next start(s):
Jun 10, 2025
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Data-driven Strategy & Big Data

Duration:
2 days
Language(s):
French
Next start(s):
Jun 04, 2025
Price:
3000 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short program

Stratégie commerciale

Duration:
4 days
Language(s):
French
Next start(s):
Apr 14, 2025
Oct 27, 2025
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

Marketing digital

Duration:
4 days
Language(s):
French
Next start(s):
Jun 30, 2025
Nov 17, 2025
Price:
5900 €*
Online
Place(s): Online
executive short program

Marketing strategy

Duration:
10 weeks (32 hours)
Language(s):
English
Next start(s):
Apr 28, 2025
Price:
2500 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Performance commerciale

Duration:
4 days
Language(s):
French
Next start(s):
Sep 15, 2025
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Data for business

Duration:
2 days
Language(s):
French
Next start(s):
Apr 02, 2025
Oct 01, 2025
Price:
3000 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Nouvelles tendances en marketing

Duration:
4 days
Language(s):
French
Next start(s):
Oct 13, 2025
Price:
5900 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
EXECUTIVE SHORT PROGRAM

Management des équipes commerciales

Duration:
4 days
Language(s):
French
Next start(s):
Jun 23, 2025
Nov 17, 2025
Price:
5900
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short program

IA & Data en Marketing

Duration:
4 days
Language(s):
French
Next start(s):
Sep 16, 2025
Price:
5900 €*
Online and in-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

AI ready for business

Duration:
2 days
Language(s):
French
Next start(s):
May 13, 2025
Oct 14, 2025
Price:
3000 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

AI in Marketing Strategy

Duration:
2 days
Language(s):
English
Price:
2950 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

Stratégies de marque

Duration:
4 days
Language(s):
French
Price:
5900 €*

Contact

Capucine MAITRE
Program Advisor Marketing, Sales & Business Development

Net price, HEC Paris not being subject to VAT. The indicated prices are subject to change according to the session dates. When there are multiple start dates, the indicated price is that of the first listed date. The teaching teams and the program content are also subject to change.