Nudging Luxury Consumers to Contribute to Charity
Many luxury brands have engaged in corporate social responsibility by linking products to a charitable cause. But altruism is at odds with the materialistic motivations to purchase fancy watches or handbags. So how do luxury brands overcome the paradox and get their clients to engage in charitable giving? Find out in this new study by HEC Paris Marketing Professor L. J. Shrum and PhD Sukhyun Kim, and Kiwan Park of Seoul National University.
Adapting to Change and uncertainty
How to Build Business and Career Resilience
The world is constantly evolving and uncertain, often bringing us back to humility. To better build resilience and manage change and uncertainty in a responsible way, researchers share key findings that help decrypt various environments, and at all scales, from its own career to ties with geopolitics. You can find lessons based on the study of family businesses and smart cities, public and private partnerships, adaptation of a country to a disrupted supply chain, social pressures, and more.
Strategic Resilience in an Age of Uncertainty
How can private companies and public bodies reorganize their short- and long-term strategies in the current economic context? For years, Professor Bertrand Quélin has been researching the collaboration between private firms, public authorities and civil society to offer solutions aimed at building resilience in cities and designed to tackle the challenges of climate change.
Addressing Menstrual Hygiene Management in Supply Chains: The Case of Inditex
The business case study co-authored by Sam Aflaki, Professor of Operations Management and Sara Rezaee Vessal, Assistant Professor of Operations Management at ESSEC, and HEC Paris graduate Victoria Reca, has just been released on The Case Centre platform. The case tackles the societal taboo topic of menstrual hygiene management at the work place of women textile factory workers who do not have adequate access to self-care products.
Why Companies Need to Pay Attention to Their Legitimacy
To retain talent, sell their products or attract investors, and generally justify their existence, businesses need to be perceived by society at large as legitimate. But as social values evolve over time or after a sudden crisis, organizations may see their actions and purpose questioned. In this interview, Julien Jourdan, expert on the consequences of reputation, legitimacy and scandals on organizations, explains why legitimacy is key to resilience for businesses.
Even a Seemingly Stable Business Needs to Adapt to Our Rapidly Changing Digital World
No business can relax for too long, but in our digital world, it's a matter of adapt or die. And as the boom of e-commerce has revolutionized supply chains and profoundly altered customer demands, data standards for retail products have needed to evolve. This has been a challenge for GS1, the original global provider of barcodes, which has had switch from providing “data-as-a-product” to “data-as-a-service”, totally rethinking its business model in the process.
Putting Qatari Businesses on The Global Map With A New Case Center
In 2022, HEC Paris in Qatar launched a dedicated Business Case Center to produce in-depth case studies on businesses and organizations in the GCC region. Deval Kartik is lead case writer at HEC Paris in Qatar. She explains the importance of this new center for learners, organizations and the region itself.
Click, Click, Boom! New Algorithm Set to Boost Revenue for Online Retailers
Online shoppers hunting for the perfect product may have pages and pages of search results to scroll through. An algorithm recently developed by a team of professors incorporates customers “click and search” behavior to help online retailers make important decisions about products’ price and ranking and thus potentially boost online sales.
To Make Your Organization Resilient, Think Like a Family Business
The ups and downs of economic cycles take most companies for dangerous roller-coaster rides, but family firms weather crises much better than their competitors. That's because they focus on resilience rather than on immediate performance. At a time when the global economy seems to experience crisis after crisis, lessons can be drawn from family firms, or non-family ones that behave (and survive) like them.
Career Resilience, Your Hidden Asset for Professional Success
In a rapidly changing professional world, where the pandemic changed the rules of the game, careers may feel like roller-coaster rides. To better respond to turbulence and take ownership of our careers and lives, we need to move into the driving seat. How so? By learning and nurturing resilience.