Tina Lowrey’s research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications.
Successful marketing and advertising rely on the effective use of persuasive language. To help marketers and advertisers choose the right language...
Tina M. Lowrey, L. J. Shrum
Birthday presents and other loving offerings typically help maintain relationships between friends, relatives and lovers in the Western world. An unusual...
Tina M. Lowrey
Loneliness and materialism are linked. In a recent study, Elodie Gentina, L.J. Shrum and Tina Lowrey investigate the materialistic coping strategies that...
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