Corporate finance

In description

November 04th, 2022

Nudging Luxury Consumers to Contribute to Charity

Many luxury brands have engaged in corporate social responsibility by linking products to a charitable cause. But altruism is at odds with the materialistic motivations to purchase fancy watches or handbags. So how do luxury brands overcome the paradox and get their clients to engage in charitable giving? Find out in this new study by HEC Paris Marketing Professor L. J. Shrum and PhD Sukhyun Kim, and Kiwan Park of Seoul National University.

By L. J. Shrum

June 15th, 2022

Even a Seemingly Stable Business Needs to Adapt to Our Rapidly Changing Digital World

No business can relax for too long, but in our digital world, it's a matter of adapt or die. And as the boom of e-commerce has revolutionized supply chains and profoundly altered customer demands, data standards for retail products have needed to evolve. This has been a challenge for GS1, the original global provider of barcodes, which has had switch from providing “data-as-a-product” to “data-as-a-service”, totally rethinking its business model in the process.

By Shirish Srivastava

business change - vignette

June 15th, 2022

Click, Click, Boom! New Algorithm Set to Boost Revenue for Online Retailers

Online shoppers hunting for the perfect product may have pages and pages of search results to scroll through. An algorithm recently developed by a team of professors incorporates customers “click and search” behavior to help online retailers make important decisions about products’ price and ranking and thus potentially boost online sales.

By Sajjad Najafi

e commerce - vignette

June 15th, 2022

To Make Your Organization Resilient, Think Like a Family Business

The ups and downs of economic cycles take most companies for dangerous roller-coaster rides, but family firms weather crises much better than their competitors. That's because they focus on resilience rather than on immediate performance. At a time when the global economy seems to experience crisis after crisis, lessons can be drawn from family firms, or non-family ones that behave (and survive) like them.

By Alain Bloch

family business - vignette

May 16th, 2022

How Do Algorithmic Recommendations Lead Consumers to Make Online Purchases?

E-commerce and web services such as Amazon, YouTube, and Netflix, but also online advertisers, use recommender systems. Recommender systems are algorithms that, based on data sets, recommend to users contents and products that match their preferences. In this interview, Xitong Li of HEC Paris, Associate Professor of Information Systems and a Hi! PARIS center’s research fellowship holder, reveals new research, a joint work with two GErman researchers, and explains how recommender systems induce consumers to buy.

By Xitong Li

May 11th, 2022

When Design Thinking Clashes With the Existing Business Culture

Increasingly firms are seeking new methods to stimulate creativity in a fast-moving business climate. Many turn to design thinking — but with mixed results. New research sought to find out why this practice is successful for some companies and less so for others. A culture clash may be at the heart of many difficulties.

By Sihem Ben Mahmoud-Jouini

May 09th, 2022

Activist Short Sellers vs. Financial Analysts: Competitive Claims of Expertise

The methods and aims of activist short sellers and financial analysts are often at odds. In a highly competitive environment, there is a battle for narrative authority, with short sellers often criticizing analysts. New research examines this struggle, and how — or if — analysts respond to challenges.

By Hervé Stolowy , Luc Paugam

stock market vignette

March 23rd, 2022

Online Social Networking for Success: Go Premium or Go Home?

How to create business opportunities online? Are premium memberships in networks such as LinkedIn helpful for this purpose? The online presence of managers becomes more and more important, according to Andreas Lanz, Assistant Professor of Marketing at HEC Paris, who focuses on seeding questions in most of his research. Together with colleagues from Germany, Professor Lanz investigated premium memberships and found that going premium alone is not helpful––it is all about capitalizing on the advanced networking features.

By Andreas Lanz

February 10th, 2022

AI in HR: How is it Really Used and What are the Risks?

Artificial intelligence has only recently been taken on board by human resources, and only after being introduced into other fields. Where do we stand in concrete terms? Although there has been a whole host of ingenious innovations (driven on by start-ups in particular), and although everything virtual is all the rage, the technology seems to run up against serious limits when it comes to HR. Based on a survey carried out among HR managers and digitalization project managers working in major companies, I recall three potential pitfalls regarding the data used, the risk of turning AI into a gimmick, and algorithmic governance.

By Françoise Chevalier

January 28th, 2022

5 minutes

Should We Ban Monetary State Financing?

Does monetary financing undermine fiscal discipline, as suggested by legal bans on monetary financing in many jurisdictions? No, according to Professors Armin Steinbach and Oliver Hülsewig, who have studied empirically the impact of unconventional monetary policy throughout the euro crisis. The results cast doubt on categorical prohibitions on monetary financing and call for less concerns in coordinating monetary and fiscal policy -- an insight that might continue to be relevant during COVID-struck economy.

By Armin Steinbach

Seat of the European Central Bank and Frankfurt Skyline at dawn - thumbnail