Aller au contenu principal
A propos d'HEC A propos d'HEC
Summer School Summer School
Faculté et Recherche Faculté et Recherche
MBA Programs MBA Programs
Programme PhD Programme PhD
Executive Education Executive Education
HEC Online HEC Online
A propos d'HEC
En bref En bref
Qui sommes-nous ? Qui sommes-nous ?
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Vie du campus Vie du campus
Sustainability Sustainability
Diversité et inclusion Diversité et inclusion
Stories Stories
Fondation HEC Fondation HEC
Summer School
Youth programs Youth programs
Summer programs Summer programs
Faculté et Recherche
À propos À propos
Corps professoral Corps professoral
Départements Départements
Centres Centres
Chaires Chaires
Knowledge@HEC Knowledge@HEC
Grande Ecole
& Masters
Grande Ecole
Master in Management
Grande Ecole
Master in Management
Bachelor
Programs
Bachelor
Programs
Programmes
Masters
Programmes
Masters
Doubles
Diplômes
Doubles
Diplômes
Programmes
Summer
Programmes
Summer
Exchange
students
Exchange
students
Vie
Etudiante
Vie
Etudiante
Notre
différence
Notre
différence
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
Programme PhD
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
Executive Education
Accueil Accueil
Qui sommes-nous ? Qui sommes-nous ?
Univers de formation Univers de formation
Programmes Programmes
Offres entreprises Offres entreprises
Événements/Actualités Événements/Actualités
Contacts Contacts
HEC Online
En bref En bref
Programme diplômant Programme diplômant
Certificats Executive Certificats Executive
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

Anastasia BUYALSKAYA

Professeur Assistant

Marketing

 Profile picture

Biographie

Anastasia Buyalskaya is an Assistant Professor of Marketing at HEC Paris. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology and a MSc in Business Economics and Strategy from Imperial College London.

Anastasia draws inspiration from behavioral economics and combines empirical and experimental research methods to understand consumer behavior in natural settings. Her current research interests are in the areas of habit formation, self-regulation and signaling, as well as cognitive bias and decision debiasing both broadly and particularly in the financial domain. Anastasia has published in Management Science, PNAS and Current Opinion in Behavioral Sciences.

Having started her career working in asset management, Anastasia has over ten years of experience applying academic insights to real-world challenges in the financial services and consumer sectors.

Articles scientifiques

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, pp e2216115120, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, mai 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, janvier 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

The neuroeconomics of epistemic curiosity

Current Opinion in Behavioral Sciences, octobre 2020, vol. 35, pp 141-149, (in coll. with C. F. Camerer)

Cahiers de recherche

Articles scientifiques

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, pp e2216115120, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, mai 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, janvier 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

Cahiers de recherche

Formation

  • Ph.D. in Social and Decision Neuroscience, California Institute of Technology - Etats-Unis

Nominations académiques

Responsabilités académiques à HEC

  • 2022- Professeur Assistant, Marketing HEC Paris

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • INFORMS, Marketing Science, American Marketing Association, Society for Consumer Psychology, Society for Neuroeconomics, Society for Judgement and Decision Making

Activités scientifiques

  • Management Science