Anastasia BUYALSKAYA

Professeur Assistant

Marketing

buyalskaya@hec.fr http://www.anastasiabuyalskaya.com/

Biographie

Anastasia Buyalskaya is an Assistant Professor of Marketing at HEC Paris. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology and a MSc in Business Economics and Strategy from Imperial College London.

Anastasia draws inspiration from behavioral economics and combines empirical and experimental research methods to understand consumer behavior in natural settings. Her current research interests are in the areas of habit formation, self-regulation and signaling, as well as cognitive bias and decision debiasing both broadly and particularly in the financial domain. Anastasia has published in Management Science, PNAS and Current Opinion in Behavioral Sciences.

Having started her career working in asset management, Anastasia has over ten years of experience applying academic insights to real-world challenges in the financial services and consumer sectors.

FILTRER PAR

Articles scientifiques

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, pp e2216115120, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, mai 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, janvier 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

The neuroeconomics of epistemic curiosity

Current Opinion in Behavioral Sciences, octobre 2020, vol. 35, pp 141-149, (in coll. with C. F. Camerer)

Cahiers de recherche

Quality and Product Differentiation: Theory and Evidence from the Mutual Fund Industry

Cahier de Recherche du Groupe HEC , 2021

Self-Regulation Failures in the Field: Investigating Spillovers from Morning Exercise to Food Choice

SSRN Electronic Journal , 2020