Anastasia BUYALSKAYA
Professeur Assistant
Marketing
Biographie
Anastasia Buyalskaya is an Assistant Professor of Marketing at HEC Paris. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology and a MSc in Business Economics and Strategy from Imperial College London.
Anastasia draws inspiration from behavioral economics and combines empirical and experimental research methods to understand consumer behavior in natural settings. Her current research interests are in the areas of habit formation, self-regulation and signaling, as well as cognitive bias and decision debiasing both broadly and particularly in the financial domain. Anastasia has published in Management Science, PNAS and Current Opinion in Behavioral Sciences.
Having started her career working in asset management, Anastasia has over ten years of experience applying academic insights to real-world challenges in the financial services and consumer sectors.
Articles scientifiques
Management Science, mai 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)
Proceedings of the National Academy of Sciences of the United States of America_PNAS, janvier 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)
Current Opinion in Behavioral Sciences, octobre 2020, vol. 35, pp 141-149, (in coll. with C. F. Camerer)
Cahiers de recherche
Cahier de Recherche du Groupe HEC , 2021
SSRN Electronic Journal , 2020
Articles scientifiques
Management Science, mai 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)
Proceedings of the National Academy of Sciences of the United States of America_PNAS, janvier 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)
Current Opinion in Behavioral Sciences, octobre 2020, vol. 35, pp 141-149, (in coll. with C. F. Camerer)
Cahiers de recherche
Cahier de Recherche du Groupe HEC , 2021
SSRN Electronic Journal , 2020
Formation
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Ph.D. in Social and Decision Neuroscience, California Institute of Technology - Etats-Unis
Nominations académiques
Responsabilités académiques à HEC
- 2022- Professeur Assistant, Marketing HEC Paris
Activités scientifiques
Adhésion à l'organisation académique ou professionnelle
- INFORMS, Marketing Science, American Marketing Association, Society for Consumer Psychology, Society for Neuroeconomics, Society for Judgement and Decision Making