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Anastasia BUYALSKAYA

Assistant Professor

Marketing

 Profile picture

Biography

Anastasia Buyalskaya is an Assistant Professor of Marketing at HEC Paris. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology and a MSc in Business Economics and Strategy from Imperial College London.

Anastasia draws inspiration from behavioral economics and combines empirical and experimental research methods to understand consumer behavior in natural settings. Her current research interests are in the areas of habit formation, self-regulation and signaling, as well as cognitive bias and decision debiasing both broadly and particularly in the financial domain. Anastasia has published in Management Science, PNAS and Current Opinion in Behavioral Sciences.

Having started her career working in asset management, Anastasia has over ten years of experience applying academic insights to real-world challenges in the financial services and consumer sectors.

Scientific articles

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, May 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, January 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

The neuroeconomics of epistemic curiosity

Current Opinion in Behavioral Sciences, October 2020, vol. 35, pp 141-149, (in coll. with C. F. Camerer)

Working papers

Scientific articles

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, May 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, January 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

Working papers

Education

  • Ph.D. in Social and Decision Neuroscience, California Institute of Technology - USA

Academic appointments

Academic Responsibilities at HEC

  • 2022- Assistant Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • INFORMS, Marketing Science, American Marketing Association, Society for Consumer Psychology, Society for Neuroeconomics, Society for Judgement and Decision Making

Editorial activities

  • Management Science