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Anastasia BUYALSKAYA

Assistant Professor

Marketing

 Profile picture

Biography

Anastasia Buyalskaya is an Assistant Professor of Marketing at HEC Paris, where she teaches courses on behavioral science and cognitive neuroscience applied to management. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology, an MSc in Economics and Business Strategy from Imperial College London, and a BA in Economics from Hunter College.

 

Anastasia's research seeks to better understand the underlying drivers of decision making, with a focus on the financial domain. Her current research interests include how individuals create and break financial habits, signal information about themselves using financial products, and how consumers perceive inflation. Her research uses insights and methodologies from behavioral economics, psychology and decision neuroscience. She has published in leading scientific journals, including PNAS and Management Science.

 

Having started her career in asset management, Anastasia has over ten years of experience applying academic insights from decision science to real-world challenges in the financial services and consumer sections. She has consulted for some of the world's largest asset managers, leading the incorporation of behavioral science expertise into their investment and risk processes.

Scientific articles

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, pp e2216115120, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, May 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, January 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

The neuroeconomics of epistemic curiosity

Current Opinion in Behavioral Sciences, October 2020, vol. 35, pp 141-149, (in coll. with C. F. Camerer)

Working papers

Scientific articles

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, pp e2216115120, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, May 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, January 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

Working papers

Education

  • Ph.D. in Social and Decision Neuroscience, California Institute of Technology - USA

Academic appointments

Academic Responsibilities at HEC

  • 2022- Assistant Professor, Marketing HEC Paris
  • 2022- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris, GREGHEC HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • INFORMS, Marketing Science, American Marketing Association, Society for Consumer Psychology, Society for Neuroeconomics, Society for Judgement and Decision Making

Editorial activities

  • Management Science