Make a donation
You maybe looking for
admission
Master
donation
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online
Make a donation
About HEC Overview Overview Who
We Are Who
We Are Egalité des chances Egalité des chances HEC Talents HEC Talents International International Campus
Life Campus
Life Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion Stories Stories The HEC
Foundation The HEC
Foundation Coronavirus Coronavirus Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge@HEC Knowledge@HEC Master’s programs Master in
Management Master in
Management Master's
Programs Master's
Programs Double Degree
Programs Double Degree
Programs Summer
Programs Summer
Programs Exchange
students Exchange
students Student
Life Student
Life Our
Difference Our
Difference MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs Youth programs Youth programs

Anastasia BUYALSKAYA

Assistant Professor

Marketing

buyalskaya@hec.fr http://www.anastasiabuyalskaya.com/
Profile picture

Biography

Anastasia Buyalskaya is an Assistant Professor of Marketing at HEC Paris. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology and a MSc in Business Economics and Strategy from Imperial College London.

Anastasia draws inspiration from behavioral economics and combines empirical and experimental research methods to understand consumer behavior in natural settings. Her current research interests are in the areas of habit formation, self-regulation and signaling, as well as cognitive bias and decision debiasing both broadly and particularly in the financial domain. Anastasia has published in Management Science, PNAS and Current Opinion in Behavioral Sciences.

Having started her career working in asset management, Anastasia has over ten years of experience applying academic insights to real-world challenges in the financial services and consumer sectors.

Scientific articles

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, May 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, January 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

The neuroeconomics of epistemic curiosity

Current Opinion in Behavioral Sciences, October 2020, vol. 35, pp 141-149, (in coll. with C. F. Camerer)

Working papers

Quality and Product Differentiation: Theory and Evidence from the Mutual Fund Industry

Cahier de Recherche du Groupe HEC , 2021

Self-Regulation Failures in the Field: Investigating Spillovers from Morning Exercise to Food Choice

SSRN Electronic Journal , 2020

Scientific articles

What can machine learning teach us about habit formation? Evidence from exercise and hygiene

Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)

Deterrence Effects of Enforcement Schemes: An Experimental Study

Management Science, May 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)

Fear in groups: Increasing group size reduces perceptions of danger.

Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)

The golden age of social science

Proceedings of the National Academy of Sciences of the United States of America_PNAS, January 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)

Working papers

Quality and Product Differentiation: Theory and Evidence from the Mutual Fund Industry

Cahier de Recherche du Groupe HEC , 2021

Self-Regulation Failures in the Field: Investigating Spillovers from Morning Exercise to Food Choice

SSRN Electronic Journal , 2020

Education

  • Ph.D. in Social and Decision Neuroscience, California Institute of Technology - USA

Academic appointments

Academic Responsibilities at HEC

  • 2022- Assistant Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • INFORMS, Marketing Science, American Marketing Association, Society for Consumer Psychology, Society for Neuroeconomics, Society for Judgement and Decision Making

Editorial activities

  • Management Science