Anastasia BUYALSKAYA
Assistant Professor
Marketing

Biography
Anastasia Buyalskaya is an Assistant Professor of Marketing at HEC Paris. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology and a MSc in Business Economics and Strategy from Imperial College London.
Anastasia draws inspiration from behavioral economics and combines empirical and experimental research methods to understand consumer behavior in natural settings. Her current research interests are in the areas of habit formation, self-regulation and signaling, as well as cognitive bias and decision debiasing both broadly and particularly in the financial domain. Anastasia has published in Management Science, PNAS and Current Opinion in Behavioral Sciences.
Having started her career working in asset management, Anastasia has over ten years of experience applying academic insights to real-world challenges in the financial services and consumer sectors.
Scientific articles
Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)
Management Science, May 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)
Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)
Proceedings of the National Academy of Sciences of the United States of America_PNAS, January 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)
Current Opinion in Behavioral Sciences, October 2020, vol. 35, pp 141-149, (in coll. with C. F. Camerer)
Working papers
Cahier de Recherche du Groupe HEC , 2021
SSRN Electronic Journal , 2020
Scientific articles
Proceedings of the National Academy of Sciences of the United States of America_PNAS, 2023, vol. 120, n° 17, (in coll. with H. Ho, K. L. Milkman, X. Li, A. L. Duckworth, C. Camerer)
Management Science, May 2022, vol. 68, n° 5, pp 3573-3589, (in coll. with M. Agranov)
Emotion, 2021, vol. 21, n° 7, pp 1499-1510, (in coll. with E. Tedeschi, S. Armand, B. Silston, D. Mobbs)
Proceedings of the National Academy of Sciences of the United States of America_PNAS, January 2021, vol. 118, n° 5, pp 1-11, (in coll. with M. Gallo, C. F. Camerer)
Working papers
Cahier de Recherche du Groupe HEC , 2021
SSRN Electronic Journal , 2020
Education
Academic appointments
Academic Responsibilities at HEC
- 2022- Assistant Professor, Marketing HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- INFORMS, Marketing Science, American Marketing Association, Society for Consumer Psychology, Society for Neuroeconomics, Society for Judgement and Decision Making