Andreas LANZ

Andreas Lanz holds a Ph.D. in Business Administration from the University of Mannheim. His multi-method research projects on seeding and dissemination in user-generated content networks – combining both secondary and experimental data – lie primarily in the intersection between marketing, economics, and information systems, and are geared towards understanding the use of social influence for firms (e.g., through influencers) and its impact on society. Andreas' award-winning work has been published in the Journal of Marketing Research (JMR), the Management Information Systems Quarterly (MISQ), and Quantitative Marketing and Economics (QME). He is the recipient of the 2021 Don Lehmann Award from the American Marketing Association (AMA) and the 2020 Rigour & Relevance Research Award from the Swiss Academy of Marketing Science (SAMS), and was the runner-up in the 2018 Doctoral Dissertation Competition of the European Marketing Academy (EMAC) / Sheth Foundation. Andreas' students received the Best Student Paper Award from the Workshop on Information Systems and Economics (WISE) 2022. Given his expertise, Andreas teaches Marketing Analytics in the MBA as well as Grande École Program and serves on various corporate boards.