Andreas LANZ

Assistant Professor

Marketing

lanz@hec.fr https://scholar.google.com/citations?hl=en&user=bQSwJTAAAAAJ

Biography

Andreas Lanz holds a Ph.D. in Business Administration from the University of Mannheim. His multi-method research projects on seeding and dissemination in user-generated content networks – combining both secondary and experimental data – lie primarily in the intersection between marketing, economics, and information systems, and are geared towards understanding the use of social influence for firms (e.g., through influencers) and its impact on society. Andreas' award-winning work has been published in the Journal of Marketing Research (JMR), the Management Information Systems Quarterly (MISQ), and Quantitative Marketing and Economics (QME). He is the recipient of the 2021 Don Lehmann Award from the American Marketing Association (AMA) and the 2020 Rigour & Relevance Research Award from the Swiss Academy of Marketing Science (SAMS), and was the runner-up in the 2018 Doctoral Dissertation Competition of the European Marketing Academy (EMAC) / Sheth Foundation. Andreas' students received the Best Student Paper Award from the Workshop on Information Systems and Economics (WISE) 2022. Given his expertise, Andreas teaches Marketing Analytics in the MBA as well as Grande École Program and serves on various corporate boards.

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Scientific articles

Adaptive Grids for the Estimation of Dynamic Models

Quantitative Marketing and Economics, 2022, vol. 20, pp 179-238, (in coll. with G. Reich, O. Wilms)

Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data

MIS Quarterly, 2022, vol. 46, n° 2, pp 771-812, (in coll. with Michael Weiler, Simon Stolz, Christian Schlereth, Oliver Hinz)

Climb or Jump: Status-Based Seeding in User-Generated Content Networks,

Journal of Marketing Research, June 2019, vol. 56, n° 3, pp 361–378, (in coll. with Jacob Goldenberg, Daniel Shapira, Florian Stahl)

Working papers

Helpful or Harmful? Negative Behavior Toward Newcomers and Welfare in Online Communities

Cahier de Recherche du Groupe HEC , 2021

Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data

Cahier de Recherche du Groupe HEC , 2021

Adaptive Grids for the Estimation of Dynamic Models

Cahier de Recherche du Groupe HEC , 2020

'Small Data': Efficient Inference with Occasionally Observed States

Cahier de Recherche du Groupe HEC , 2020

Scientific articles

Adaptive Grids for the Estimation of Dynamic Models

Quantitative Marketing and Economics, 2022, vol. 20, pp 179-238, (in coll. with G. Reich, O. Wilms)

Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data

MIS Quarterly, 2022, vol. 46, n° 2, pp 771-812, (in coll. with Michael Weiler, Simon Stolz, Christian Schlereth, Oliver Hinz)

Climb or Jump: Status-Based Seeding in User-Generated Content Networks,

Journal of Marketing Research, June 2019, vol. 56, n° 3, pp 361–378, (in coll. with Jacob Goldenberg, Daniel Shapira, Florian Stahl)

Working papers

Helpful or Harmful? Negative Behavior Toward Newcomers and Welfare in Online Communities

Cahier de Recherche du Groupe HEC , 2021

Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data

Cahier de Recherche du Groupe HEC , 2021

Adaptive Grids for the Estimation of Dynamic Models

Cahier de Recherche du Groupe HEC , 2020

'Small Data': Efficient Inference with Occasionally Observed States

Cahier de Recherche du Groupe HEC , 2020

Education

2017
Ph.D. in Business Administration, University of Mannheim - Germany
2013
M.A. in Business Administration, University of Zurich - Switzerland

Academic appointments

Academic Responsibilities at HEC

2020- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
2019- Assistant Professor, Marketing HEC Paris

External Academic Responsibilities

2014-2019 Visiting Researcher Interdisciplinary Center (IDC), Herzliya
2013-2017 Ph.D. Candidate University of Mannheim

Awards & honors

2022 Best Student Paper Award from the Workshop on Information Systems and Economics (WISE)Best Student Paper Award from the Workshop on Information Systems and Economics (WISE)
2021 Don Lehmann Award from the American Marketing Association (AMA)
2020 Rigour and Relevance Research Award from the Swiss Academy of Marketing Science (SAMS)
2018 Runner-Up in the Doctoral Dissertation Competition of the European Marketing Academy (EMAC) / Sheth Foundation