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Biography

Andreas Lanz holds a Ph.D. in Business Administration from the University of Mannheim. His research projects lie primarily in the intersection between marketing, economics, and information systems, and are geared towards helping managers make better-informed decisions utilizing granular data from online platforms. Andreas' award-winning work has been published in the Journal of Marketing Research (JMR), the Management Information Systems Quarterly (MISQ), and Quantitative Marketing and Economics (QME). He is the recipient of the 2021 Don Lehmann Award from the American Marketing Association (AMA) and the 2020 Rigour & Relevance Research Award from the Swiss Academy of Marketing Science (SAMS), and was the runner-up in the 2018 Doctoral Dissertation Competition of the European Marketing Academy (EMAC) / Sheth Foundation. Given his expertise, Andreas teaches Business Analytics in the MBA as well as Grande École Program and serves on various corporate boards.

Scientific articles

Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data

MIS Quarterly, Forthcoming, (in coll. with Michael Weiler, Simon Stolz, Christian Schlereth, Oliver Hinz)

Adaptive Grids for the Estimation of Dynamic Models

Quantitative Marketing and Economics, Forthcoming, (in coll. with G. Reich, O. Wilms)

Climb or Jump: Status-Based Seeding in User-Generated Content Networks,

Journal of Marketing Research, June 2019, vol. 56, n° 3, pp 361–378, (in coll. with Jacob GOLDENBERG, Daniel SHAPIRA, Florian STAHL)

Working papers

Scientific articles

Climb or Jump: Status-Based Seeding in User-Generated Content Networks,

Journal of Marketing Research, June 2019, vol. 56, n° 3, pp 361–378, (in coll. with Jacob GOLDENBERG, Daniel SHAPIRA, Florian STAHL)

Adaptive Grids for the Estimation of Dynamic Models

Quantitative Marketing and Economics, Forthcoming, (in coll. with G. Reich, O. Wilms)

Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data

MIS Quarterly, Forthcoming, (in coll. with Michael Weiler, Simon Stolz, Christian Schlereth, Oliver Hinz)

Working papers

Education

  • Ph.D. in Business Administration, University of Mannheim - Germany
  • M.A. in Business Administration, University of Zurich - Switzerland

Academic appointments

Academic Responsibilities at HEC

  • 2020- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
  • 2019- Assistant Professor, Marketing HEC Paris

External Academic Responsibilities

  • 2014-2019 Visiting Researcher Interdisciplinary Center (IDC), Herzliya
  • 2013-2017 Ph.D. Candidate University of Mannheim

Awards & honors

  • 2021 Don Lehmann Award from the American Marketing Association (AMA)
  • 2020 Rigour and Relevance Research Award from the Swiss Academy of Marketing Science (SAMS)
  • 2018 Runner-Up in the Doctoral Dissertation Competition of the European Marketing Academy (EMAC) / Sheth Foundation