Andreas LANZ
Assistant Professor
Marketing

Biography
Andreas Lanz holds a Ph.D. in Business Administration from the University of Mannheim. His multi-method research projects on seeding and dissemination in user-generated content networks – combining both secondary and experimental data – lie primarily in the intersection between marketing, economics, and information systems, and are geared towards understanding the use of social influence for firms (e.g., through influencers) and its impact on society. Andreas' award-winning work has been published in the Journal of Marketing Research (JMR), the Management Information Systems Quarterly (MISQ), and Quantitative Marketing and Economics (QME). He is the recipient of the 2021 Don Lehmann Award from the American Marketing Association (AMA) and the 2020 Rigour & Relevance Research Award from the Swiss Academy of Marketing Science (SAMS), and was the runner-up in the 2018 Doctoral Dissertation Competition of the European Marketing Academy (EMAC) / Sheth Foundation. Andreas' students received the Best Student Paper Award from the Workshop on Information Systems and Economics (WISE) 2022. Given his expertise, Andreas teaches Marketing Analytics in the MBA as well as Grande École Program and serves on various corporate boards.
Scientific articles
Quantitative Marketing and Economics, 2022, vol. 20, pp 179-238, (in coll. with G. Reich, O. Wilms)
MIS Quarterly, 2022, vol. 46, n° 2, pp 771-812, (in coll. with Michael Weiler, Simon Stolz, Christian Schlereth, Oliver Hinz)
Journal of Marketing Research, June 2019, vol. 56, n° 3, pp 361–378, (in coll. with Jacob Goldenberg, Daniel Shapira, Florian Stahl)
Working papers
Cahier de Recherche du Groupe HEC , 2021
Cahier de Recherche du Groupe HEC , 2021
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Scientific articles
Quantitative Marketing and Economics, 2022, vol. 20, pp 179-238, (in coll. with G. Reich, O. Wilms)
MIS Quarterly, 2022, vol. 46, n° 2, pp 771-812, (in coll. with Michael Weiler, Simon Stolz, Christian Schlereth, Oliver Hinz)
Journal of Marketing Research, June 2019, vol. 56, n° 3, pp 361–378, (in coll. with Jacob Goldenberg, Daniel Shapira, Florian Stahl)
Working papers
Cahier de Recherche du Groupe HEC , 2021
Cahier de Recherche du Groupe HEC , 2021
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Education
Academic appointments
Academic Responsibilities at HEC
- 2020- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
- 2019- Assistant Professor, Marketing HEC Paris
External Academic Responsibilities
- 2014-2019 Visiting Researcher Interdisciplinary Center (IDC), Herzliya
- 2013-2017 Ph.D. Candidate University of Mannheim
Awards & honors
- 2022 Best Student Paper Award from the Workshop on Information Systems and Economics (WISE)Best Student Paper Award from the Workshop on Information Systems and Economics (WISE)
- 2021 Don Lehmann Award from the American Marketing Association (AMA)
- 2020 Rigour and Relevance Research Award from the Swiss Academy of Marketing Science (SAMS)
- 2018 Runner-Up in the Doctoral Dissertation Competition of the European Marketing Academy (EMAC) / Sheth Foundation