L. J. SHRUM

Professeur

Marketing

Biographie

L. J. Shrum est professeur de marketing à HEC Paris. Il est titulaire d'un doctorat en communication et d'un master de publicité de l'Université de l'Illinois à Urbana-Champaign, ainsi que d'une licence en finance de l'Université de Houston. Avant de rejoindre HEC, il a enseigné à l'Université du Texas à San Antonio et à l'Université Rutgers. Il a également enseigné à la Wharton School de l'Université de Pennsylvanie, il a été chercheur invité au sein de la School of Business and Management de l'Université des Sciences et technologies de Hong Kong, et occupé le poste de professeur invité à NYU Stern School of Business, l'Université Tulane, HEC Paris et l'Université de Sydney.

L. J. Shrum est psychologue de la consommation. Il applique les concepts de la cognition sociale pour comprendre les facteurs déterminant les jugements des consommateurs. Il a beaucoup écrit sur la manière dont les informations diffusées dans les médias sont utilisées pour créer des valeurs, des attitudes et des croyances. Plus récemment, il a centré ses recherches sur les différents rôles du soi dans le jugement du consommateur, principalement en ce qui concerne "l'auto-menace" et son influence sur le matérialisme et la consommation manifeste. Ses autres domaines de recherche concernent la psycholinguistique, la culture et les liens entre cette dernière et le comportement du consommateur. Ses recherches ont été publiées dans de grandes revues de marketing, de psychologie et de communication, telles que Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research et Public Opinion Quarterly, ainsi que dans de nombreux ouvrages publiés. La seconde édition de son ouvrage "The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion" vient d'être publiée.

Il a été récompensé à plusieurs reprises pour ses recherches. Ainsi, il a reçu le prix du meilleur article de Journal of Consumer Research en 1997, prix pour lequel il a été finaliste l'année suivante. Il a également reçu une mention honorable du prix Ferber du meilleur article en 1998 pour un article dans Journal of Consumer Research. Il a été président de la Société de psychologie de la consommation et siège actuellement au conseil de rédaction de Journal of Consumer Research, Journal of Consumer Psychology, Journal of Communication, Human Communication Research, Media Psychology et Communication Monographs. Il siège également au conseil de direction de Journal of Consumer Research.

FILTRER PAR

Articles scientifiques

The metaverse and consumer psychology: An introduction to Research Dialogue

Journal of Consumer Psychology, À paraître,

The Effects of Social Media Consumption on Adolescent Psychological Well-Being

The Journal of the Association for Consumer Research, À paraître, (in coll. with E. FUMAGALLI, T. LOWREY)

Coping with loneliness through consumption

Journal of Consumer Psychology, avril 2023, vol. 33, n° 2, pp 441-465, (in coll. with E. Fumagalli, T. LOWREY)

Brands and Social Justice Movements: The Effects of True vs. Performative Allyship on Brand Evaluation

The Journal of the Association for Consumer Research, janvier 2023, vol. 8, n° 1, pp 1-12, (in coll. with N. SPIELMANN, S. DOBSCHA)

Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study

Journal of Consumer Psychology, juillet 2023, vol. 33, n° 3, pp 591-601, (in coll. with E. D. T. JASPERS, M. PANDELAERE, R. G. M. PIETERS)

Causes and consequences of missed opportunities for prosociality: Introduction to Research Dialogue

Journal of Consumer Psychology, janvier 2023, vol. 33, n° 1, pp 197-198,

Men Engage in Self-Deceptive Enhancement Whereas Women Engage in Impression Management

Psychology and Marketing, juillet 2023, vol. 40, n° 7, pp 1405-1416, (in coll. with A. LALWANI, H. LEE, M. VISWANATHAN)

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Journal of Personality and Social Psychology, septembre 2022, vol. 123, n° 3, pp 503-517, (in coll. with A. MECIT, T. LOWREY)

Consuming In Response to Loneliness: Bright Side and Dark Side Effects

Current Opinion in Psychology, août 2022, vol. 46, n° 101329, (in coll. with E. FUMAGALLI, T. LOWREY)

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Journal of Macromarketing, décembre 2022, vol. 42, n° 4, pp 624-629, (in coll. with S. Kim, K. Park)

Ouvrages

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Routledge, London 2012

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press 2003

Chapitres d'ouvrages

Language and consumer psychology.

Apa Handbook Of Consumer Psychology, L. R. Kahle, T. M. Lowrey, J. Huber, American Psychological Association_APA, IV, 451-470

Fulfilling identity motives through luxury consumption

Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II, 57-74

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

Cultivation Theory: Effects and Underlying Processes

The International Encyclopedia Of Media Effects, Patrick Rössler, Cynthia A. Hoffner, Liesbet van Zoonen, John Wiley & Sons US

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 235-243

Self-Threats and Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 216-224

Actes de conférence

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)

You run when time flies: Time metaphors affect inferences from the speed of time

SIM Doctoral & Research Colloquium , 2018 , Florence (A. MECIT, Tina M. LOWREY)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Cahiers de recherche

Chronically Lonely Consumers Avoid Rather than Seek Out Interpersonal Touch-Related Services Because of Lack of Interpersonal Trust and Comfort with Interpersonal Touch

Cahier de Recherche du Groupe HEC , 2022

Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

Cahier de Recherche du Groupe HEC , 2020

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Cahier de Recherche du Groupe HEC , 2020

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Cahier de Recherche du Groupe HEC , 2018

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Cahier de Recherche du Groupe HEC , 2018

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair

Cahier de Recherche du Groupe HEC , 2018

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Cahier de Recherche du Groupe HEC , 2016

The Role of Cultural Communication Norms in Social Exclusion Effects

Cahier de Recherche du Groupe HEC , 2016

Articles scientifiques

Brands and Social Justice Movements: The Effects of True vs. Performative Allyship on Brand Evaluation

The Journal of the Association for Consumer Research, janvier 2023, vol. 8, n° 1, pp 1-12, (in coll. with N. SPIELMANN, S. DOBSCHA)

Causes and consequences of missed opportunities for prosociality: Introduction to Research Dialogue

Journal of Consumer Psychology, janvier 2023, vol. 33, n° 1, pp 197-198,

Coping with loneliness through consumption

Journal of Consumer Psychology, avril 2023, vol. 33, n° 2, pp 441-465, (in coll. with E. Fumagalli, T. LOWREY)

Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study

Journal of Consumer Psychology, juillet 2023, vol. 33, n° 3, pp 591-601, (in coll. with E. D. T. JASPERS, M. PANDELAERE, R. G. M. PIETERS)

Ouvrages

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Routledge, London 2012

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press 2003

Chapitres d'ouvrages

Language and consumer psychology.

Apa Handbook Of Consumer Psychology, L. R. Kahle, T. M. Lowrey, J. Huber, American Psychological Association_APA, IV, 451-470

Fulfilling identity motives through luxury consumption

Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II, 57-74

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

Actes de conférence

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)

You run when time flies: Time metaphors affect inferences from the speed of time

SIM Doctoral & Research Colloquium , 2018 , Florence (A. MECIT, Tina M. LOWREY)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Cahiers de recherche

Chronically Lonely Consumers Avoid Rather than Seek Out Interpersonal Touch-Related Services Because of Lack of Interpersonal Trust and Comfort with Interpersonal Touch

Cahier de Recherche du Groupe HEC , 2022

Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

Cahier de Recherche du Groupe HEC , 2020

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Cahier de Recherche du Groupe HEC , 2020

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Cahier de Recherche du Groupe HEC , 2018

Formation

1992
Ph.D., University of Illinois at Urbana-Champaign - Etats-Unis
1989
M. S., University of Illinois at Urbana-Champaign - Etats-Unis
1986
B.B.A., University of Houston - Etats-Unis

Nominations académiques

Responsabilités académiques à HEC

2018-2023 Coordinateur de département, Marketing HEC Paris
2013- Membre du GREGHEC, le laboratoire de recherche CNRS-HEC Paris HEC Paris
2013- Professeur HEC Paris
2000-2000 Professeur visitant HEC Paris

Responsabilités académiques externes

2008-2013 Chair, Department of Marketing, Université du Texas à San Antonio University of Texas at San Antonio
2005-2013 Professeur de Marketing, Université du Texas à San Antonio University of Texas at San Antonio
2010- Professeur visitant, Université de Sydney University of Sydney
2008- Professeur visitant, Université de Tulane Tulane University
2007- Professeur visitant, Université de Tulane Tulane University
2002-2005 Professeur Associé de Marketing, Université du Texas à San Antonio University of Texas at San Antonio
2004- Professeur Associé visitant, Université de Sciences et Technologie de Hong Kong Hong Kong University of Science and Technology
1998-2002 Professeur Associé, Université de Rutgers Rutgers University
2001- Professeur Associé visitant, Stern School of Business Leonard N. Stern School of Business
1999-2000 Vice Chair, dpt of Marketing, Université Rutgers Rutgers University
1992-1998 Professeur Assistant de Marketing, Université Rutgers Rutgers University

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

President, Society for Consumer Psychology
Association for Consumer Research
American Academy of Advertising
International Communication Association
Society for Consumer Psychology
Society for Personality and Social Psychology

Activités scientifiques

2013 Guest Associate Editor, Journal of Marketing Research

2012- Editorial Board Member, Journal of Consumer Research

2011- Member, Journal of Consumer Research Policy Board (President, 2014; Vice President, 2014)

2004-2008 Editorial Board Member, Journal of Broadcasting & Electronic Media

2003- Editorial Board Member, Journal of Consumer Psychology

2003- Editorial Board Member, Journal of Communication

2003- Editorial Board Member, Human Communication Research

2003- Editorial Board Member, Communication Monographs

2001-2007 Editorial Board Member, Media Psychology