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L.J. SHRUM

Professeur

Marketing

 Profile picture

Biographie

L. J. Shrum est professeur de marketing à HEC Paris. Il est titulaire d'un doctorat en communication et d'un master de publicité de l'Université de l'Illinois à Urbana-Champaign, ainsi que d'une licence en finance de l'Université de Houston. Avant de rejoindre HEC, il a enseigné à l'Université du Texas à San Antonio et à l'Université Rutgers. Il a également enseigné à la Wharton School de l'Université de Pennsylvanie, il a été chercheur invité au sein de la School of Business and Management de l'Université des Sciences et technologies de Hong Kong, et occupé le poste de professeur invité à NYU Stern School of Business, l'Université Tulane, HEC Paris et l'Université de Sydney.

L. J. Shrum est psychologue de la consommation. Il applique les concepts de la cognition sociale pour comprendre les facteurs déterminant les jugements des consommateurs. Il a beaucoup écrit sur la manière dont les informations diffusées dans les médias sont utilisées pour créer des valeurs, des attitudes et des croyances. Plus récemment, il a centré ses recherches sur les différents rôles du soi dans le jugement du consommateur, principalement en ce qui concerne "l'auto-menace" et son influence sur le matérialisme et la consommation manifeste. Ses autres domaines de recherche concernent la psycholinguistique, la culture et les liens entre cette dernière et le comportement du consommateur. Ses recherches ont été publiées dans de grandes revues de marketing, de psychologie et de communication, telles que Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research et Public Opinion Quarterly, ainsi que dans de nombreux ouvrages publiés. La seconde édition de son ouvrage "The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion" vient d'être publiée.

Il a été récompensé à plusieurs reprises pour ses recherches. Ainsi, il a reçu le prix du meilleur article de Journal of Consumer Research en 1997, prix pour lequel il a été finaliste l'année suivante. Il a également reçu une mention honorable du prix Ferber du meilleur article en 1998 pour un article dans Journal of Consumer Research. Il a été président de la Société de psychologie de la consommation et siège actuellement au conseil de rédaction de Journal of Consumer Research, Journal of Consumer Psychology, Journal of Communication, Human Communication Research, Media Psychology et Communication Monographs. Il siège également au conseil de direction de Journal of Consumer Research.

Articles scientifiques

COVID-19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Journal of Consumer Psychology, À paraître, (in coll. with A. MECIT, T. LOWREY)

Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of Marketing, À paraître, (in coll. with R. Pogacar, J. Angle, T. LOWREY, F. R. Kardes)

Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic

Frontiers in Psychology, février 2021, vol. 12, (in coll. with E. Fumagalli, M. B. Dolmatzian)

How does social distancing during COVID-19 affect negative moods and memory?

Memory, 2021, vol. 29, n° 1, pp 90-97, (in coll. with W. Zhang, F. Gao, J. Gross, H. Hayne)

The Cultivation of Parent and Child Materialism: A Parent-Child Dyadic Study

Human Communication Research, juillet 2021, vol. 47, n° 3, pp 284-308, (in coll. with C. A. RUSSEL)

Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind

International Journal of Research in Marketing, septembre 2020, vol. 37, n° 3, pp 572-586, (in coll. with L. N. CHAPLIN, T. LOWREY, A. A. RUVIO, K. D. VOHS)

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair

Journal of Consumer Research, juin 2019, vol. 46, n° 1, pp 119-139, (in coll. with N. RUSTAGI)

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of Consumer Psychology, octobre 2018, vol. 28, n° 4, pp 689-711, (in coll. with R. POGACAR, T. LOWREY)

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism

Journal of Business Ethics, juillet 2018, vol. 150, n° 4, pp 1173-1186, (in coll. with E. GENTINA, T. LOWREY, S. VITELL, G. ROSE)

Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, septembre 2018, vol. 152, n° 1, pp 103-122, (in coll. with E. GENTINA, T. LOWREY)

Ouvrages

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Routledge, London

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press

Chapitres d'ouvrages

Fulfilling identity motives through luxury consumption

Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II, 57-74

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

Cultivation Theory: Effects and Underlying Processes

The International Encyclopedia Of Media Effects, Patrick Rössler, Cynthia A. Hoffner, Liesbet van Zoonen, John Wiley & Sons US

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 235-243

Self-Threats and Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 216-224

Language and Consumer Psychology

Apa Handbook Of Consumer Psychology, L. Kahle, J. Huber, & T. M. Lowrey, American Psychological Association_APA

Actes de conférence

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

The Role of Cultural Communication Norms in Social Exclusion Effects

AMA Winter Educators' Conference Proceedings , 2016 , Chicago , 27 , - (Lee JAEHOON, Li YOUJAE)

Cahiers de recherche

Articles scientifiques

Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic

Frontiers in Psychology, février 2021, vol. 12, (in coll. with E. Fumagalli, M. B. Dolmatzian)

How does social distancing during COVID-19 affect negative moods and memory?

Memory, 2021, vol. 29, n° 1, pp 90-97, (in coll. with W. Zhang, F. Gao, J. Gross, H. Hayne)

The Cultivation of Parent and Child Materialism: A Parent-Child Dyadic Study

Human Communication Research, juillet 2021, vol. 47, n° 3, pp 284-308, (in coll. with C. A. RUSSEL)

Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind

International Journal of Research in Marketing, septembre 2020, vol. 37, n° 3, pp 572-586, (in coll. with L. N. CHAPLIN, T. LOWREY, A. A. RUVIO, K. D. VOHS)

Ouvrages

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Routledge, London

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press

Chapitres d'ouvrages

Fulfilling identity motives through luxury consumption

Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II, 57-74

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

Actes de conférence

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

The Role of Cultural Communication Norms in Social Exclusion Effects

AMA Winter Educators' Conference Proceedings , 2016 , Chicago , 27 , - (Lee JAEHOON, Li YOUJAE)

Cahiers de recherche

Formation

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Nominations académiques

Responsabilités académiques à HEC

  • 2018- Coordinateur de département, Marketing HEC Paris
  • 2013- Membre du GREGHEC, le laboratoire de recherche CNRS-HEC Paris HEC Paris
  • 2013- Professeur HEC Paris
  • 2000-2000 Professeur visitant HEC Paris

Responsabilités académiques externes

  • 2008-2013 Chair, Department of Marketing, Université du Texas à San Antonio University of Texas at San Antonio
  • 2005-2013 Professeur de Marketing, Université du Texas à San Antonio University of Texas at San Antonio
  • 2010- Professeur visitant, Université de Sydney University of Sydney
  • 2008- Professeur visitant, Université de Tulane Tulane University
  • 2007- Professeur visitant, Université de Tulane Tulane University
  • 2002-2005 Professeur Associé de Marketing, Université du Texas à San Antonio University of Texas at San Antonio
  • 2004- Professeur Associé visitant, Université de Sciences et Technologie de Hong Kong Hong Kong University of Science and Technology
  • 1998-2002 Professeur Associé, Université de Rutgers Rutgers University
  • 2001- Professeur Associé visitant, Stern School of Business Leonard N. Stern School of Business
  • 1999-2000 Vice Chair, dpt of Marketing, Université Rutgers Rutgers University
  • 1992-1998 Professeur Assistant de Marketing, Université Rutgers Rutgers University

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • President, Society for Consumer Psychology
  • Association for Consumer Research
  • American Academy of Advertising
  • International Communication Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology

Activités scientifiques

  • 2013 Guest Associate Editor, Journal of Marketing Research
  • 2012- Editorial Board Member, Journal of Consumer Research
  • 2011- Member, Journal of Consumer Research Policy Board (President, 2014; Vice President, 2014)
  • 2004-2008 Editorial Board Member, Journal of Broadcasting & Electronic Media
  • 2003- Editorial Board Member, Journal of Consumer Psychology
  • 2003- Editorial Board Member, Journal of Communication
  • 2003- Editorial Board Member, Human Communication Research
  • 2003- Editorial Board Member, Communication Monographs
  • 2001-2007 Editorial Board Member, Media Psychology