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L.J. SHRUM

Professor

Marketing

 Profile picture

Biography

L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and a M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at the University of Texas at San Antonio and at Rutgers University. He has also taught at the Wharton School at the University of Pennsylvania, has been a visiting scholar at Hong Kong University of Science and Technology, School of Business and Management, and has held visiting professor positions at the NYU Stern School of Business, Tulane University, HEC Paris, and University of Sydney.



L. J. Shrum is a consumer psychologist whose research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on how media information is used in the construction of values, attitudes and beliefs. His most recent research has focused on the multiples roles of the self in consumer judgment, particularly with respect to self-threat and its influence on materialism and conspicuous consumption. Other areas of research include psycholinguistics, and culture and its relation to consumer behavior. His research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research, and Public Opinion Quarterly, as well as numerous edited books. The second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, was published in 2012. His research has received a number of awards, including a Best Article Award from the Journal of Consumer Research (1997), finalist for Best Article Award from Journal of Consumer Research (1998), and honorable mention for the 1998 Ferber Award for best article based on a dissertation published in Journal of Consumer Research. He is past president of the Society for Consumer Psychology, and currently serves on the editorial review boards of Journal of Consumer Research, Journal of Consumer Psychology, and Media Psychology.

Scientific articles

Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of Marketing, Forthcoming, (in coll. with R. Pogacar, J. Angle, T. LOWREY, F. R. Kardes)

Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic

Frontiers in Psychology, February 2021, vol. 12, (in coll. with E. Fumagalli, M. B. Dolmatzian)

How does social distancing during COVID-19 affect negative moods and memory?

Memory, 2021, vol. 29, n° 1, pp 90-97, (in coll. with W. Zhang, F. Gao, J. Gross, H. Hayne)

Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind

International Journal of Research in Marketing, Septembre 2020, vol. 37, n° 3, pp 572-586, (in coll. with L. N. CHAPLIN, T. LOWREY, A. A. RUVIO, K. D. VOHS)

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair

Journal of Consumer Research, June 2019, vol. 46, n° 1, pp 119-139, (in coll. with N. RUSTAGI)

Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, September 2018, vol. 152, n° 1, pp 103-122, (in coll. with E. GENTINA, T. LOWREY)

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of Consumer Psychology, October 2018, vol. 28, n° 4, pp 689-711, (in coll. with R. POGACAR, T. LOWREY)

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism

Journal of Business Ethics, July 2018, vol. 150, n° 4, pp 1173-1186, (in coll. with E. GENTINA, T. LOWREY, S. VITELL, G. ROSE)

The Role of Cultural Communication Norms in Social Exclusion Effects

Journal of Consumer Psychology, January 2017, vol. 27, n° 1, pp 108-116, (in coll. with J. LEE, Y. YI)

Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers

Journal of Business Research, December 2016, vol. 69, n° 12, pp 5785-5792, (in coll. with E. GENTINA, T. LOWREY)

Books

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Routledge, London

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press

Chapters in edited books

Fulfilling identity motives through luxury consumption

Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II, 57-74

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

Cultivation Theory: Effects and Underlying Processes

The International Encyclopedia Of Media Effects, Patrick Rössler, Cynthia A. Hoffner, Liesbet van Zoonen, John Wiley & Sons US

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 235-243

Self-Threats and Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 216-224

Language and Consumer Psychology

Apa Handbook Of Consumer Psychology, L. Kahle, J. Huber, & T. M. Lowrey, American Psychological Association_APA

Proceedings

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

The Role of Cultural Communication Norms in Social Exclusion Effects

AMA Winter Educators' Conference Proceedings , 2016 , Chicago , 27 , - (Lee JAEHOON, Li YOUJAE)

Working papers

Scientific articles

Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic

Frontiers in Psychology, February 2021, vol. 12, (in coll. with E. Fumagalli, M. B. Dolmatzian)

How does social distancing during COVID-19 affect negative moods and memory?

Memory, 2021, vol. 29, n° 1, pp 90-97, (in coll. with W. Zhang, F. Gao, J. Gross, H. Hayne)

Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind

International Journal of Research in Marketing, Septembre 2020, vol. 37, n° 3, pp 572-586, (in coll. with L. N. CHAPLIN, T. LOWREY, A. A. RUVIO, K. D. VOHS)

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair

Journal of Consumer Research, June 2019, vol. 46, n° 1, pp 119-139, (in coll. with N. RUSTAGI)

Books

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Routledge, London

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press

Chapters in edited books

Fulfilling identity motives through luxury consumption

Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II, 57-74

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

Proceedings

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

The Role of Cultural Communication Norms in Social Exclusion Effects

AMA Winter Educators' Conference Proceedings , 2016 , Chicago , 27 , - (Lee JAEHOON, Li YOUJAE)

Working papers

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Academic appointments

Academic responsabilities at HEC

  • 2018- Department Head, Marketing HEC Paris
  • 2013- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
  • 2013- Professor HEC Paris
  • 2000-2000 Visiting Professor HEC Paris

External Academic Responsabilities

  • 2008-2013 Chair, Department of Marketing, University of Texas at San Antonio University of Texas at San Antonio
  • 2005-2013 Professor of Marketing, University of Texas at San Antonio University of Texas at San Antonio
  • 2010- Visiting Professor, University of Sydney University of Sydney
  • 2008- Visiting Professor, Tulane University Tulane University
  • 2007- Visiting professor, Tulane University Tulane University
  • 2002-2005 Associate Professor of Marketing, University of Texas at San Antonio University of Texas at San Antonio
  • 2004- Visiting Associate Professor, Hong Kong University of Science and Technology Hong Kong University of Science and Technology
  • 1998-2002 Associate Professor, Rutgers University Rutgers University
  • 2001- Associate Visiting Professor, Stern School of Business Leonard N. Stern School of Business
  • 1999-2000 Vice Chair, dpt of Marketing, Rutgers University Rutgers University
  • 1992-1998 Assistant Professor of Marketing, Rutgers University Rutgers University

Scientific Activities

Membership in Academic or Professional Organisation

  • President, Society for Consumer Psychology
  • Association for Consumer Research
  • American Academy of Advertising
  • International Communication Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology

Editorial activities

  • 2013 Guest Associate Editor, Journal of Marketing Research
  • 2012- Editorial Board Member, Journal of Consumer Research
  • 2011- Member, Journal of Consumer Research Policy Board (President, 2014; Vice President, 2014)
  • 2004-2008 Editorial Board Member, Journal of Broadcasting Electronic Media
  • 2003- Editorial Board Member, Journal of Consumer Psychology
  • 2003- Editorial Board Member, Journal of Communication
  • 2003- Editorial Board Member, Human Communication Research
  • 2003- Editorial Board Member, Communication Monographs
  • 2001-2007 Editorial Board Member, Media Psychology