Biographie
Cathy (Liu) Yang holds a Ph.D. in Marketing and a Master in Operations Research from Columbia University. Her research interest broadly lies in preference measurement, behavioral economics, and crowdfunding platforms. Cathy has received the Paul E. Green Award for contributions to the practice of Marketing Research.
Cathy is currently a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS). She is an ad-hoc reviewer for Management Science, Marketing Science, Information Systems Research, Journal of Marketing Research, Operations Research, Journal of Consumer Research, etc.
Cathy teaches data analytics in the Grande École program and the electives for the Data Science for Business program.
Articles scientifiques
Journal of Management Information Systems, juin 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, X. LI)
Journal of Marketing Research, décembre 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)
Journal of Marketing Research, avril 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)
Cahiers de recherche
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2017
Cahier de Recherche du Groupe HEC , 2015
Cahier de Recherche du Groupe HEC , 2015
Articles scientifiques
Journal of Management Information Systems, juin 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, X. LI)
Journal of Marketing Research, décembre 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)
Journal of Marketing Research, avril 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)
Cahiers de recherche
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2017
Cahier de Recherche du Groupe HEC , 2015
Formation
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Ph.D., Columbia University - Etats-Unis
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Master of Philosophy, Science, Marketing, Columbia Business School - Etats-Unis
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Master of Science in Engineering Management Systems, Columbia University - Etats-Unis
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Bachelor of Science, Electrical Engineering, Peking University - Chine
Nominations académiques
Responsabilités académiques à HEC
- 2022- Professeur Associé, Information Systems and Operations Management HEC Paris
- 2021-2022 Professeur Assistant, Information Systems and Operations Management HEC Paris
- 2014-2021 Professeur Assistant, Marketing HEC Paris
- 2015- Membre du GREGHEC, le laboratoire de recherche CNRS-HEC Paris HEC Paris
Activités scientifiques
Adhésion à l'organisation académique ou professionnelle
- Membre, INFORMS
- Membre, American Marketing Association
- European Marketing Academy
Prix & honneurs
- 2016 Prix Fondation HEC pour le meilleur article "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"Journal of Marketing Research, en coll. avec O. TOUBIA, M. DE JONG
- 2016 2015 Paul E. Green award for Journal of Marketing Research paper "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"
- 2015 HEC foundation F-budget