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Liu Cathy YANG

Professeur Associé

Information Systems et Operations Management

 Profile picture

Biographie

Cathy (Liu) Yang holds a Ph.D. in Marketing and a Master in Operations Research from Columbia University. Her research interest broadly lies in preference measurement, behavioral economics, and crowdfunding platforms. Cathy has received the Paul E. Green Award for contributions to the practice of Marketing Research.

Cathy is currently a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS). She is an ad-hoc reviewer for Management Science, Marketing Science, Information Systems Research, Journal of Marketing Research, Operations Research, Journal of Consumer Research, etc.

Cathy teaches data analytics in the Grande École program and the electives for the Data Science for Business program.

Articles scientifiques

Algorithmic versus Human Advice: Does Presenting Prediction Performance Matter for Algorithm Appreciation?

Journal of Management Information Systems, juin 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, X. LI)

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

Journal of Marketing Research, décembre 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)

A bounded rationality model of information search and choice in preference measurement

Journal of Marketing Research, avril 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)

Cahiers de recherche

Articles scientifiques

Algorithmic versus Human Advice: Does Presenting Prediction Performance Matter for Algorithm Appreciation?

Journal of Management Information Systems, juin 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, X. LI)

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

Journal of Marketing Research, décembre 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)

A bounded rationality model of information search and choice in preference measurement

Journal of Marketing Research, avril 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)

Cahiers de recherche

Formation

  • Ph.D., Columbia University - Etats-Unis
  • Master of Philosophy, Science, Marketing, Columbia Business School - Etats-Unis
  • Master of Science in Engineering Management Systems, Columbia University - Etats-Unis
  • Bachelor of Science, Electrical Engineering, Peking University - Chine

Nominations académiques

Responsabilités académiques à HEC

  • 2022- Professeur Associé, Information Systems and Operations Management HEC Paris
  • 2021-2022 Professeur Assistant, Information Systems and Operations Management HEC Paris
  • 2014-2021 Professeur Assistant, Marketing HEC Paris
  • 2015- Membre du GREGHEC, le laboratoire de recherche CNRS-HEC Paris HEC Paris

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • Membre, INFORMS
  • Membre, American Marketing Association
  • European Marketing Academy

Prix ​​& honneurs

  • 2016 Prix Fondation HEC pour le meilleur article "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"Journal of Marketing Research, en coll. avec O. TOUBIA, M. DE JONG
  • 2016 2015 Paul E. Green award for Journal of Marketing Research paper "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"
  • 2015 HEC foundation F-budget