
Biography
Cathy (Liu) Yang holds a Ph.D. in Marketing and Master in Operations Research from Columbia University. Her research interest broadly lies in preference measurement, behavioral economics and crowdfunding platforms. Cathy has received the Paul E. Green Award for contributions to the practice of Marketing Research.
Cathy is currently a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS). She serves as ad-hoc reviewers for Management Science, Marketing Science, Journal of Marketing Research, Operations Research, and Journal of Consumer Research etc.
Cathy teaches the core course of Marketing for the Grand École program and electives in the Data Science for Business program.
Scientific articles
Journal of Marketing Research, December 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)
Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)
Working papers
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2017
Cahier de Recherche du Groupe HEC , 2015
Cahier de Recherche du Groupe HEC , 2015
Scientific articles
Journal of Marketing Research, December 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)
Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)
Working papers
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2017
Cahier de Recherche du Groupe HEC , 2015
Education
Academic appointments
Academic responsabilities at HEC
- 2015- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
- 2014- Assistant Professor, Marketing HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member, INFORMS
- Member, American Marketing Association
- European Marketing Academy
Awards & honors
- 2016 HEC Foundation Best Paper Award for "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"Journal of Marketing Research, in coll. with O. TOUBIA, M. DE JONG
- 2016 2015 Paul E. Green award for Journal of Marketing Research paper "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"
- 2015 HEC foundation F-budget