Liu Cathy YANG

Associate Professor

Information Systems and Operations Management

Biography

Cathy (Liu) Yang holds a Ph.D. in Marketing and a Master's in Operations Research from Columbia University. Her main research interest is how artificial intelligence (AI) or algorithms broadly impact consumers and firms. Her other research interests include preference measurement and behavioral economics. Cathy has received the Paul E. Green Award for contributions to the practice of Marketing Research.

Cathy serves as guest Associate Editor for the MIS Quarterly AI-IA special issue and as an editorial review board member for Information Systems Research. She is also an ad hoc reviewer for MIS Quarterly, Management Science, Marketing Science, Journal of Marketing Research, Operations Research, Journal of Consumer Research, etc.

In HEC, Cathy coordinates the MBA Deep Tech and AI specialization and the Grande École Data Science course.

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Scientific articles

My Advisor, Her AI and Me: Evidence from a Field Experiment on Human-AI Collaboration and Investment Decisions

Management Science, Forthcoming, (in coll. with K. BAUER, X. LI, O. HINZ)

Algorithmic versus Human Advice: Does Presenting Prediction Performance Matter for Algorithm Appreciation?

Journal of Management Information Systems, June 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, X. LI)

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

Journal of Marketing Research, 3 February 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)

A bounded rationality model of information search and choice in preference measurement

Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)

Proceedings

GPT in the Loop: Evidence from the Field

57th Hawaii International Conference on System Sciences , 2024 (L. ALLEN, D. RESTREPO AMARILES, A. C. TROUSSEL)

Working papers

GPT Adoption Dilemma and the Impact of Disclosure Policies

Cahier de Recherche du Groupe HEC , 2025

GPT in the Loop: Evidence from the Field

Cahier de Recherche du Groupe HEC , 2023

Scaling Human Effort in Idea Screening and Content Evaluation

Cahier de Recherche du Groupe HEC , 2020

Target Search in Product Displays: A Visual Crowding Perspective

Cahier de Recherche du Groupe HEC , 2020

Does the Crowd Support Innovation? Evidence from Kickstarter

Cahier de Recherche du Groupe HEC , 2017

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Cahier de Recherche du Groupe HEC , 2015