Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances Career
Center Career
Center
International International Campus
Life Campus
Life
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Foundation
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting
students Visiting
students
Certificates Certificates Student
Life Student
Life
Student
Stories Student
Stories
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs
HEC-TUM Summer Program

 Apply

 

When?

Online: July 4 – 15, 2022

 

What will the format be?

The program will take place in a distance learning capacity - participants should plan for remote classroom sessions between 8 am and 7 pm (CET).  

All course recordings will be made available to best accommodate participants in different time zones. More details regarding logistics will be provided prior to program start. 

Participants will have the opportunity to work both individually and as part of teams during the program.

 

Overview

Digital innovation is disrupting our way of life, our social relations, and the economy at an ever-increasing pace. It is now at the heart of the dynamics of business creation and industry transformation. The "Entrepreneurship and Digital Innovation" Summer School is designed for participants who have:

  • A curiosity for new business models;
  • An aspiration to work in a group to imagine the value proposition of a digital project;
  • The desire to experiment and challenge themselves.

The objective of this 2-week program is to immerse participants in two essential dimensions of digital innovation: start-up entrepreneurship and industrial transformation.

Digital tools are transforming the way a business project is developed. The phases of understanding the market, identifying user problems, ideation, testing a new offer, iteration and launch have been profoundly modified thanks to the new creation methods and digital tools now available.

During the first week with HEC Paris, participants will discover the fundamentals of digital entrepreneurship, ranging from the skills needed, methods applied, and tools used, to move from an idea to a startup project. The dynamic learning approach includes a learning-by-doing pedagogy with a conceptual contribution, thanks to class sessions with inspiring examples shared through testimonies and team workshops.

During the second week with the TUM (Technische Universität München), we will introduce and discuss cases and examples of digital transformation and technological innovation to industries such as healthcare or retail. Participants will work in groups to find solutions to challenges in digital transformation proposed by business managers.

 

Why this Program

  • Created and taught by leading HEC Paris - TUM professors
  • Accessible to students of all backgrounds who wish to learn more about entrepreneurship and digital innovation
  • Unparalleled opportunity to collaborate with diverse peers as part of student work groups
  • Real life experience: opportunity to present your project to renowned professionals
  • Dual certificate from leading partner institutions: HEC Paris and TUM

 

Learning outcomes

Upon successful completion of this summer program, participants will be able to do the following:

  • Understand the digital revolution and why it promotes start-up entrepreneurship

  • Assimilate the fundamentals of the entrepreneurial approach and its mindset

  • Understand the successive steps of any entrepreneurial project: market, ideation, resolution of a user problem etc.

  • Identify and use the right tools to design and test an innovative project

  • Mobilize skills through an agile approach

  • Understand digital technology and innovation, digital transformation in industry and the key challenges of digital projects

  • Identify and use qualitative and quantitative tools to support business analysis

 

Assessment

Participants will be evaluated based on the following: 

  • Groupwork exercises
  • Case study pitch

Successful completion of the program leads to the award of 7 ECTS credits.*


* All students are encouraged to consult their home institution to validate credit transfer.

 Apply