The aim of this certificate program is to enable you to master all the necessary tools to define and implement your Business Unit strategy within its executive committee, by taking into account the interests of all stakeholders, whether internal (teams and shareholders) or external (customers, suppliers), and of course the physical and social environment.
The program is aimed at:
Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Financial Directors, HR Directors, IS Directors, Directors of Operations, etc.)
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Composed of 3 modules
Strategic analysis and key generic strategies
The search for new opportunities and risk analysis
Mastery of key financial stakes and marketing in the strategic business unit
Develop the business model and validate the chosen strategy
Factor in market changes, in particular the digital revolution
Shape the functional implementation of the strategy, in particular on a marketing and financial level
Play an active role in your environment and with the key partners in the Supply Chain
Mobilize internal and external human capital
Define the principles of organization and its different models
Develop people and talent management skills
This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.