Christopher HOGG

Christopher Hogg is an affiliate professor at HEC Paris, where he teaches marketing. He is the academic coordinator of the Global Executive Master of Management (GEMM) and the academic director of its tracks "Strategic Management" and "General Management" in Paris and Abidjan, as well as his Executive Certificates "Steering the Strategy of your Business Unit" and "Innovation & Leadership".

A graduate of HEC-Paris and holder of a postgraduate degree in industrial economics, he has since the beginning of his career pursued an academic and professional career as a business manager. He began his professional career in supply chain and logistics and was market director and then key account sales director within the Geodis group before heading the Business Units of Central and Eastern Europe. Since August 2008, he has been a shareholder director of the Lurex® group, a globalized SME specializing in textiles and metallized yarns. In October 2017, the Lurex® Group launched a new B2C brand Maison Lurex in the ready-to-wear and fashion accessories market.

He has published several opinion pieces and opinions in Le Monde, Forbes and Les Echos, and he is the author of three books: "Le Management du Client" published by Eyrolles (1994), "Le Manager Anticrise" published by Dunod (2012) and "Les Transformations économiques" published by Ellipses (May 2020).