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Executive Education

Aligner raison d’être et performance de l’entreprise Aligner raison d’être et performance de l’entreprise

Program overview

Defining a purpose or a strategic mission doesn't guarantee a positive environmental or societal impact, nor does it correlate into remarkable economic performance. What needs to be deployed to establish a competitive advantage, is leadership rooted in a purpose that unleashes collective action within the company. Moving from strategy to impact doesn't involve simply publishing ESG reports, but requires implementing contributive business models, governance, and organizational culture that unleash energies, reduce costs, and enhance the company's reputation with all its stakeholders. To succeed in transitioning from strategy to impact, the purpose requires specific embodiment and the activation of several levers uncovered by research at HEC Paris, which this program presents in the form of an easy-to-implement model: Clarity©.

Aligner raison d’être et performance de l’entreprise

Format: In person
Duration: 2 days
Language: French
Next start:
Cost: 3000 €*
Place: Paris

The program is aimed at:

 

Members of Boards of Directors or Supervisory Boards, members of executive committees of companies (from large ETIs to CAC120) who wish to create a sense of purpose of their company the basis of an effective strategy. It is also aimed at HR Directors and Training/Development Directors of senior executives.

 

Download the brochure

 

* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.

Objectives

 

Differentiate between raison d'être, mission and values


Understand how to orchestrate a purpose-driven organization and define the associated KPIs


Identify the 7 levers of action to achieve the desired impact


Defeat the multiple obstacles that ruin efforts to align strategy, the embodiment of purpose-driven leadership and the achievement of objectives


Build an action plan to implement and manage a strategy based on impact and raison d'être

Program


The effect of purpose on corporate performance is null on average. However, under certain conditions, the financial and non-financial impacts can be multiplied.

Through the presentation of the Clarity © model, each lever enabling leadership embodying the purpose to access pockets of organizational performance is described.

Each impact lever can be broken down into concrete actions to facilitate teams' work and remove obstacles. 

The orchestration of actions is enriched by peer-to-peer testimonials and shared concrete examples, so that each participant leaves with an action plan tailored to his or her company's situation.


Academic director

Rodolphe Durand
Professor, Strategy and holder of the Joly Family Purposeful Leadership Chair

Pedagogy

The learning methods are varied and complementary. The aim is to use participants' experience of their difficulties and successes in implementing their impact strategy; to get them to work on and react to in-house content, i.e. the cases and materials developed in S&O's Purpose Center and the Purposeful Leadership Chair; to work in groups and have access to peer-to-peer exchange of experience; to listen to the testimony of great leaders; to apply an action plan to their concrete case.

Download the brochure

 

 


Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

Register for the program

 

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

Contact

Georges BOIRE
Program Advisor Leadership