Acquire the fundamentals of corporate strategy in an online format
Why are some companies more successful than others? As the business environment becomes increasingly complex, global and competitive, thinking strategically about how an organization can compete successfully, achieve growth and create value is even more critical. The aim of this certificate program is to help you:
Understand the reasons for success or failure
Provide you with the tools and frameworks to formulate and implement a strategy for your company more effectively
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.– Michael Porter
The program will enable you to:
Acquire an overall framework, and the concepts, methods and tools which are used in strategy formulation and implementation processes
Identify the business situations, in which they can be applied most effectively
Understand the limitations of the various approaches
Consists of 3 online modules over 7 weeks
Module 1 : Business strategy
Understand how companies build competitive advantage in a particular industry.
Module 2 : Corporate strategy
Understand how companies can expand into new areas of business.
Module 3 : Strategy implementation
Identify the main drivers to implement strategy.
On site, in a Pearson Vue center in France or abroad.
Find out more from the brochure
The program is aimed at:
Managers or executives who need to formulate, share, implement, or simply, understand the strategy of their company.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure in English
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