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Executive Education

Innovation management & entrepreneurship MASTERTRACK™ certificate

Innovation management & entrepreneurship MASTERTRACK™ certificate

Certificate - 100% ONLINE

Language : English

Download the brochure

Develop an entrepreneurial mindset and drive innovation

The MasterTrack™ Certificate provides busy executives and entrepreneurs with the know-how to find innovative and practical solutions to the innovation challenges they face. The program will enable you to develop an entrepreneurial mindset and to capitalize on your strengths to create a new business venture or an intrapreneurial project in your current organization.

You will learn to seize new opportunities, drive innovation, and design and implement a strategy. Participants will also discover how to choose and develop the appropriate social media and marketing approach.


Innovation distinguishes between a leader and a follower. Steve Jobs


The program will enable you to acquire the skills and knowledge to:

  • Project yourself into all the key steps lying ahead for your entrepreneurial and intrapreneurial project
  • Focus on business strategy and effective implementation - key success factors, sources of competitive advantage…
  • Choose the appropriate product development process for your project, by integrating both customer input and supply constraints throughout the process
  • Develop an outstanding pitch to present your ideas to investors, partners, and other stakeholders
  • Understand "state of the art" social entrepreneurship and intrapreneurship
  • Implement an effective social media strategy to reach and engage with your stakeholders

Academic Director(s)

Program Content

As well as the pre-established online courses, you will also have access to program features such as graded feedback from instructors, live instruction from world-renowned faculty of HEC Paris, and the opportunity to study with a cohort of high-level peers.

Course 1 - Entrepreneurship Strategy: from ideation to exit

Course 2 - Business Strategy

Course 3 - New Product Development

Course 4 - Social Entrepreneurship and Changemaking

Course 5 - Marketing Through Social Media

Our Partner

This online Certificate program is run in partnership with Coursera, the world’s largest online learning platform.

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The program is particularly relevant for:
Professionals in charge of or interested in innovation and business development,
Entrepreneurs and aspiring entrepreneurs,
Executives who want to innovate and launch new projects within their current organizations.

The MasterTrack™ Certificate is part of the HEC Paris MSc in Innovation & Entrepreneurship. The credits gained on successful completion of all 6 courses can be used towards the degree program, if you meet the admission requirements

Innovation Management & Entrepreneurship MASTERTRACK™ certificate

Format: Online
Duration: 6 months
Language: English
Cost: 3450 €*

Download the brochure




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Teaching language: English with French subtitles for videos


MasterTrack™ Certificate: 4000 $*


Two intakes per year – one in January and one in July


*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.


Nadia Madzharova
International Program Advisor


Register for the program

Click on the link below to register now.