Corporate finance

In description

June 04th, 2021

Alemanno: Belarus Air Intervention is “Ultimate Test” of EU Foreign Policy

The forced landing of a Ryanair airplane and the subsequent arrest of two Belarusians on May 23 has sparked a major diplomatic crisis between EU and US authorities and the Minsk government. This has led to calls for across-the-board sanctions by both Europe and the United States. But just how effective are these measures? HEC Paris Professor Alberto Alemanno shares his analysis of the stand-off and its reflections on EU foreign policy.

Jean Monnet Professor

Our Latest Research on D&I

Why Diversity Matters

This special number of “In-Depth” presents the latest research from HEC professors and Ph.D. students on the impact of Human Resources policies and leadership on diversity and inclusion (D&I). These often throw up stereotypes in factors of discrimination and in shaping workplaces and society. Researchers explain their key findings in D&I and offer concrete insights and recommendations to better face management and career challenges. Hence, they attempt to answer certain crucial societal issues.

June 03rd, 2021

diversity and inclusion - aleutie-AdobeStock

June 03rd, 2021

Why Diversity Matters

Matteo Winkler is a law professor at HEC Paris, focusing an important part of his research on international human rights and on teaching Diversity and Inclusion. Professor Winkler also chairs the HEC Paris Diversity Committee. Eloïc Peyrache is a professor of economics. He began his research career with a study of gender diversity in admissions to French Grandes Ecoles. He was nominated Dean of HEC Paris in January 2021. Both professors share their insights on the stakes in Diversity and Inclusion, ways to address discrimination and proposals to include diversity through research. These, they say, are just some of a panoply of initiatives being explored at HEC Paris.

Associate Professor

June 03rd, 2021

Including and Managing Diversity: Interview with Researchers

In this interview with Knowledge@HEC, a dozen of professors and Ph.D. students from HEC Paris share the key findings of their latest research on diversity and inclusion. They also share insights for managing one’s career in challenging contexts and give analysis on how education and the new generations can change the workplace culture.

Strategy & Business Policy

June 03rd, 2021

The Role of Citizens in Managing a Crisis by Including Migrants

The year 2015 marked a cesura in Europe’s recent history to “the largest migration movement of people that Europe has seen since 1945” (Financial Times, 2015). Private citizens quickly and efficiently organized to assist the settling of 20,000 of refugees crossing borders every day in Germany, compensating for the state’s initial inability to handle the situation (The Economist, 2015). Researchers have investigated the early organization that led to the quick response of those citizens to manage a crisis. In this interview, David Twardowski Crvelin, Assistant Professor of Accounting and Management Control at HEC Paris, discusses the conditions that help the inclusion of migrants in business and society.

Assistant Professor

Accounting and Management Control

June 02nd, 2021

Why Anti-Discrimination Laws Are Not Enough to Ensure Inclusiveness

The EU has a comprehensive legal framework to combat discrimination. But where exactly does the letter of the law lie and how can corporations make their businesses truly inclusive? HEC Paris professor Matteo Winkler suggests going above and beyond the law to make workplaces genuinely diverse.

By Matteo M. Winkler

anti-discrimination law - adobe

June 02nd, 2021

Who to Target? Latest Research on Influencer Marketing

Who should I target? How to spread my content? Seeding is one of the most crucial questions in marketing today, according to Andreas Lanz, Assistant Professor of Marketing at HEC Paris, who focuses on this topic in most of his research. Professor Lanz and his colleagues answer these seeding questions at the annual ISMS Marketing Science Conference, which features several special sessions on influencer marketing this year – organized and co-chaired by Andreas Lanz. In this interview, Professor Lanz answers five questions on seeding, based on five research articles that will be presented at the conference.

Assistant Professor

May 17th, 2021

Unintended Consequences: When Minority Directors Get a “Pass” in Cases of Fraud

Companies are increasingly facing societal pressure to diversify their boards. However, these well-intended measures may have unforeseen consequences, a new study finds. Because of a perceived shortage of minority candidates, fraud-tainted minority directors — unlike their non-minority counterparts — enjoy some immunity from negative reputational consequences.

By Georg Wernicke

Minorities and women in boards - adobe

May 12th, 2021

How Brands Can Fight Gender Stereotypes in Ads

Men and women value a product differently depending on whether it has a male or female brand representation — think Mr. Clean or Betty Crocker. Specifically, female-identified brands are less appealing to male shoppers. But researchers have found a relatively simple way to combat this gender bias.

By Tina M. Lowrey

malboro man stereotype - adobe

May 12th, 2021

Will NFTs Disrupt The Art Market?

Why do non-fungible tokens (NFTs) have the potential to disrupt the art market? This new investment phenomenon came to light when an animated GIF of Nyan Cat, which is a meme of a flying pop-tart cat, sold for more than $500,000 US Dollars. Shortly after, musician Grimes sold her digital art for more than $6 million US Dollars. HEC Paris Associate Professor of finance Christophe Spaenjers explains how NFTs work and why they have become such big news for the investment world.

Associate Professor