Alemanno: Belarus Air Intervention is “Ultimate Test” of EU Foreign Policy
The forced landing of a Ryanair airplane and the subsequent arrest of two Belarusians on May 23 has sparked a major diplomatic crisis between EU and US authorities and the Minsk government. This has led to calls for across-the-board sanctions by both Europe and the United States. But just how effective are these measures? HEC Paris Professor Alberto Alemanno shares his analysis of the stand-off and its reflections on EU foreign policy.
Why Diversity Matters
Matteo Winkler is a law professor at HEC Paris, focusing an important part of his research on international human rights and on teaching Diversity and Inclusion. Professor Winkler also chairs the HEC Paris Diversity Committee. Eloïc Peyrache is a professor of economics. He began his research career with a study of gender diversity in admissions to French Grandes Ecoles. He was nominated Dean of HEC Paris in January 2021. Both professors share their insights on the stakes in Diversity and Inclusion, ways to address discrimination and proposals to include diversity through research. These, they say, are just some of a panoply of initiatives being explored at HEC Paris.
Including and Managing Diversity: Interview with Researchers
In this interview with Knowledge@HEC, a dozen of professors and Ph.D. students from HEC Paris share the key findings of their latest research on diversity and inclusion. They also share insights for managing one’s career in challenging contexts and give analysis on how education and the new generations can change the workplace culture.
The Role of Citizens in Managing a Crisis by Including Migrants
The year 2015 marked a cesura in Europe’s recent history to “the largest migration movement of people that Europe has seen since 1945” (Financial Times, 2015). Private citizens quickly and efficiently organized to assist the settling of 20,000 of refugees crossing borders every day in Germany, compensating for the state’s initial inability to handle the situation (The Economist, 2015). Researchers have investigated the early organization that led to the quick response of those citizens to manage a crisis. In this interview, David Twardowski Crvelin, Assistant Professor of Accounting and Management Control at HEC Paris, discusses the conditions that help the inclusion of migrants in business and society.
Who to Target? Latest Research on Influencer Marketing
Who should I target? How to spread my content? Seeding is one of the most crucial questions in marketing today, according to Andreas Lanz, Assistant Professor of Marketing at HEC Paris, who focuses on this topic in most of his research. Professor Lanz and his colleagues answer these seeding questions at the annual ISMS Marketing Science Conference, which features several special sessions on influencer marketing this year – organized and co-chaired by Andreas Lanz. In this interview, Professor Lanz answers five questions on seeding, based on five research articles that will be presented at the conference.
Will NFTs Disrupt The Art Market?
Why do non-fungible tokens (NFTs) have the potential to disrupt the art market? This new investment phenomenon came to light when an animated GIF of Nyan Cat, which is a meme of a flying pop-tart cat, sold for more than $500,000 US Dollars. Shortly after, musician Grimes sold her digital art for more than $6 million US Dollars. HEC Paris Associate Professor of finance Christophe Spaenjers explains how NFTs work and why they have become such big news for the investment world.
Best Buy Case Study: How does Purposeful Leadership Impact Performance?
The case study “Purposeful Leadership at Best Buy” written by Rodolphe Durand, HEC Paris Professor of Strategy and holder of the Joly Family Purposeful Leadership Chair, has just been released on the Case Centre platform. This case study aims to better understand the characteristics of “Purposeful Leadership” and to identify the conditions of success to impact positively the performance of a company.
The Economic Impact of Different COVID-19 Lockdown Strategies in France
On March 31, 2021, French President Emmanuel Macron announced a 4-week national lockdown, throwing the country into a similar situation slightly over a year ago. This time though, not all businesses are affected in the same way. On Knowledge@HEC podcast, HEC Paris Associate Professor of Economics Tomasz Michalski analyzes the possible microeconomic impact of the different lockdown strategies, and its eventual long-term effects.
Improving Consumer Welfare With Marketing Interventions
Fei Gao holds a Ph.D. from HEC Paris and has joined Bentley University in the U.S. as an Assistant Professor in 2020. Fei Gao’s dissertation consists of developing marketing interventions to influence consumers judgment, choice, and behaviors. He was awarded the HEC Foundation prize for the best 2020 doctorate thesis at HEC Paris. In this interview, Fei Gao explains the different interventions he studied and developed for various goals, such as altering consumers’ taste judgments of indulgent drinks and foods, reducing consumers’ portion size choices, or motivating consumers to referring products and services with a prosocial incentive scheme.
Can Housing Prices Fuel Optimism On The Way Out?
A striking feature of the ongoing COVID-19 crisis is the boom in house prices. Economists are debating on the origins of such a spike. Based on his recent publication coauthored with Boston College Professor Ryan Chahrour, HEC Paris Professor Gaballo explains how housing prices generates waves of optimism and pessimism causing sizeable fluctuations in the business cycle. A spike in housing prices can then effectively fuel the optimism needed to trigger a quick, persistent recovery of the US economy.